These Gen-Z marketing innovations range from popstar-created Latina programs to fast fashion Disney collections. A standout -- Forever 21's Disney x Pixar clothing collection -- consists of chic casuals that celebrate famous films like the Toy Story franchise and Finding Nemo.
When it comes to online platforms geared toward Gen-Z, examples include tween influencer communities that help members turn a social media past-time into a rewarding, and lucrative career. AwesomenessTV Network is one of those platforms, and is not only home to generational programming but is also a resource for up-an-coming influencers who are seeking to find professional management.
Other Gen-Z marketing innovations include gender-inclusive dolls, teen activist magazine covers, and LGBT cartoons that speak to this group's desire for tolerance and acceptance.
60 Gen-Z Marketing Innovations
From Inclusive Beauty Ads to Vlogger-Designed Fashion Lines:
Jana Pijak — Aug 29, 2017 — Life-Stages
60
Gender-Neutral Fast Fashion
The Ungendered Line from Zara Can Be Worn by Anyone
59
Teen Dancer Clothing Collections
Maddie Ziegler is Creating Her Very Own 'Maddie' Clothing Line
58
Eco Tween Fashion Kits
The Fashion Angels Garbage to Glam Upcycling Product Lineup is Interactive
57
Fashionable High Schooler Editorials
The New Fear of God Collection Was Inspired by Unique Teens
56
Filter-Centered Celebrity Editorials
Willow Smith Was the Focus of GARAGE Magazine App's Issue
55
Meme-Inspired Clothing
This Clothing Collection Was Inspired by the 'Arthur Fist' Meme
54
Unisex Children's Streetwear
The Spring/Summer BAPE Kids Collection Boasts Bold Branding and Color
53
Pizzeria-Themed Rapper Apparel
Yachty’s Pizzeria is a Pop-Up Showcasing the Star's New Merchandise
52
Sprawling Accessories Stores
Ardene is Set to Open a Series of Large-Format Stores in Canada
51
Vlogger-Created Fashion Lines
YouTuber Jenn Im Launched an Affordable Clothing Collection
50
Fast Fashion Disney Collections
Forever 21's Disney x Pixar Line Includes Nostalgia-Inducing Items
49
Reality Star Sneaker Editorials
This Kylie Jenner Puma Campaign Promotes the Fierce KRM Trainer
48
Teen Activist Editorials
Teen Vogue's 'The Global Issue' Edition Features Willow Smith
47
Bold Unisex Fashions
Hayley Elsaesser's 'Verona Beach' Collection Features Bright Summer Prints
46
Bottled Hair Glitters
Major Moonshine's Hair Products Embody a Daring and Mystical Look
45
Teen Influencer Clothing Collections
The Zaya by Zendaya Line Features a Wide Range of Pieces
44
Female Superhero Children's Pop-Ups
The Powerpuff Girls Emporium Offers an Immersive Experience
43
Transgender Doll Toys
The Tonner Doll Company's 'Jazz' Doll is Based Off of Jazz Jennings
42
Princess Toy Subscriptions
PleyBox's Subscription Service for Kids Has Official Disney Items
41
Disney Princess-Inspired Streetwear
This New Disney and Local Heroes Collection Powerful Graphics
40
Athletic Fairy Tale Footwear
New Balance Created Beauty and the Beast Shoes for Women and Girls
39
Children's Lifestyle Retailers
Kira Kids Fun Merchandise Like Graphic Tees and Collectible Toys
38
Interactive Doll Retailers
The American Girl New York Shop is Dubbed "The Store of the Future"
37
Educational Menstrual Cycle Games
This Board Game Shifts Tween Perspectives on Periods
36
Exclusive Popstar Merchandise
The 'All Access' Justin Bieber Purpose Tour Line is at PacSun Only
35
Disney Movie-Themed Makeup Collections
Lorac is Now Offering a Beauty and the Beast Makeup Set
34
Socialite Sibling Pop-Ups
The Kendall + Kylie Pop-Up Shop Features the Fall 2016 Lineup
33
Sci-Fi Series Cast Editorials
This Retro Photography Series Features the Stranger Things Cast
32
AR Scavenger Hunts
Disney and Lucasfilm are Launching an AR Event Called 'Find the Force'
31
Unisex Teen Skincare
SAMFARMER Creates Unisex Personal Care Products for Youth
30
Tween Influencer Communities
The AwesomenessTV Network Supports Young Content Creators
29
Expressive Beauty Campaigns
Milk Makeup's 'Shades of Femininity' Campaign Promotes Self-Expression
28
DIY Music Video Apps
The 'musical.ly' App Lets Users Create Their Own 15-second Music Videos
27
Pop Culture-Inspired Candies
The New Ring Pop Gummies Chains are Edible Jewelry
26
Toy-Included Gen Z Magazines
'Mixit' is a New Magazine for Young Girls Ages Four to Nine
25
Gen Z Meditation Programs
Lori Digou-Westbury Offers Meditation Classes for Younger Participants
24
Kid-Friendly Pop-Up Spas
The My Little Pony Spa in NYC Offers Makeup, Hair and Manicure Packages
23
Teen Culture Platforms
'MTV Voices' is a Platform with Youth-Targeted Pop Culture Content
22
Iconic Emoji Jewelry
Alison Chemla Created a Line of Fine Jewelry Emoticons
21
Bilingual Christmas Campaigns
Target Created a Spanish Version for Each of Its 2016 Holiday Ads
20
3D Selfie Generators
'Miso Happy' Turns Your 2D Selfie into Moving a 3D Character
19
Theme Park Character Breads
The Groot Bread at Disney California Adventure Comes in Two Flavors
18
Active Teen Decor
Lululemon's ivivva Brand and PBteen Collaborated on Teen Home Decor
17
GIF-Style Footwear Commercials
Converse Launched 32 Branded GIFs to Be Used Across Social Media
16
Japanese Fashion Dolls
The Shibajuku Girls Dolls are Inspired by Japanese Street Fashion
15
Social Avatar Apps
Miitomo is a Customizable App That Reveals Fun Facts About Friends
14
Rainbow Marble Pasteries
This Recipe for Rainbow Pop Tarts From Aww Sam Looks Scrumptious
13
Social Gen Z Platforms
Yoursphere is Customizable Social Media App for Tweens
12
Gen Z-Targeted Magazines
'Teen Boss' is a Newly Launched Entrepreneurial Magazine for Generation Z
11
LGBT Disney Shows
A 'Doc McStuffins' Episode Featured Same-Sex Parents
10
Episodic Teen Games
'LongStory' is an LGBTQ-Friendly Dating and Adventure Game
9
Cult Cartoon Card Games
The Rick and Morty Total Rickall Card Game Targets Die-Hard Fans
8
Social Media GIF Buttons
Facebook Has Added a Graphics Interchange Format Button to Comments
7
Teen-Centric Decor Ads
This PBTeen Commercial Features YouTube Influencer MayBaby
6
Artistic Teen Campaigns
Autumn de Forest Stars in this Empowering Nordstrom Kids Commercial
5
Tween Skateboarder Campaigns
Nordstrom Kids' Clothing Range is Endorsed by 15-Year-Old Finn McGill
4
Dorm Decor Webisodes
Urban Outfitters' 'UO On Campus' Web Series Spotlights Real Students
3
Revealing Socialite Reality Shows
The New Life of Kylie Show Delves into the Life of Kylie Jenner
2
Blogger-Hosted Decor Tutorials
Target's 'Back to College' Ad Features Popular Teen Influencers
1
Popstar-Created Latina Shows
The Selena Gomez TV Show is Inspired by a Real Teen
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Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Limited-Edition Festival Fashion Collections
Forever 21 Partners with Bunny Zingler & Rolling Loud
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
Pastry-Inspired Sweaters
Pop-Tarts' Pop-Tartigan Sweaters Help Gen Z Channel "Grandmacore"
Social e-Commerce Platforms
Hoppn Creates "A New Type of Centralized Online Shopping Experience"
Doll-Like Selfie Generators
The Barbie Selfie Generator Turns Fans into Favorite Characters
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Gen Alpha-Focused Eyewear Collabs
Zenni Partnered with FreshCut to Market to Roblox Users
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Gen Z Coffee Brands
Florence by Mills Coffee Expresses Millie Bobby Brown's Love of Java
Anime-Style Cartoon Apparel
The Disney x Tommy Collab Fuses Preppy Styles & Manga Influences
Inclusive Mobility-Focused Fashion
The Adaptable Collection by Will&Well Aims for Inclusivity
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Wizard-Themed Gen Z Apparel
The Shein x Harry Potter Collection is Now Available
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Targeted Plant-Based Cosmeceuticals
ID Skin Identity is a Line of Skincare for Gen Z
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Metaverse Marketing Partnerships
Dentsu Inc. is Working with Naver Z on Zepeto Client Marketing
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Sci-Fantasy Fashion Collections
Forever 21 and Netflix Draw Inspiration from Rebel Moon
Gen Z-Targeted Fruit Snacks
Gushers and Fruit by the Foot Received Logo Refreshes
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Gen Z Deodorants
Miles' Clean Deodorants Help Tweens & Teens Neutralize Odors
Size-Inclusive Designer Shoes
Zalando and Seven Designers are Launching Footwear for All
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Influencer-Made Lifestyle Apparel
Zara McDermott Introduces the Rise Clothing Brand at Tesco
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Filmic Skater Shoes
The Vans x Barbie Collaboration Shares Laid-Back Skater Styles
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Gen Z Fragrance Campaigns
Axe's Fine Fragrance Collection Campaign Stars Lil Baby
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Gen Z Dating Campaigns
Tinder's 'It Starts with a Swipe' Shows Celebrates How Gen Z Connects
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Animation-Inspired Collaborative Streetwear
Highsnobiety Presents a Special Pixar Collection
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Gamer-Targeted Beauty Collabs
Revolution Beauty x Fortnite Features Favorite Game Characters
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Ambassador-Focused Footwear Campaigns
Vans Launches a New Campaign for its OTW Line
Gen Z Pet Product Collections
florence by mills is Launching Apparel & Accessories for Pet Parents
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Authentic Denim Collections
Calvin Klein Emphasizes Youthful and Classic for Fall 2023
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Affordable Gen Z Apparel
Foundry by Cover Story Clothing Enters the Fashion Scene Through AJIO
Pop-Up Interview Stores
Trainline's Fashion Pop-Up Preps Gen Z for Interviews with Free Clothing
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
TikTok Disney Collabs
TikTok and Disney Collaborate to Celebrate Disney's Centennial Anniversary
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
Animated Film-Themed Cosmetics
The Revolution Beauty Finding Nemo Collection is Disney-Approved
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Gen Z Mental Health Platforms
Batiste's Cause Marketing Platform Supports Gen Z Mental Health
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Youthful Backpack Capsules
Skybags and 'The Archies' Unite for a Gen Z-Focused Backpack Collection
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Gen Z Video Apps
Zigazoo is an Invite-Only App with a Focus on Short-Form Videos & Video Replies
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
AI-Generated Model Tests
Levi's is Experimenting with AI-Generated Models for E-Commerce Channels
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Gen Z Elevated Spring Basics
Grey Bandit Unveils its Spring 2024 Collection
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Gen Z-Approved Cartoon Streetwear
BT21 Collaborates with FRAGMENT on a New Streetwear Collection
Gen Z Streetwear Brands
'HOS Wear' Prioritizes Individuality and Self-Expression with its Clothing
90s-Inspired Tween Fashion
John Lewis' New Collection Will Outfit Gen Alpha
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
Gen Z-Focused Eye Creams
Bubble Inroduces Morning Rays Brightening Eye Cream
Gen Z-Backed Wholesale Retailers
Princess Polly Enters Wholesale for First Time Through Pacsun
Outerwear Re-Commerce Platforms
Canada Goose Launches a Re-Commerce Platform in the US
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Tween-Friendly Apparel Capsules
John Lewis Debuts its First Tween Fashion Collection for Ages 7-12
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Size-Inclusive Adaptive Apparel
QVC Launches the Denim & Co. Adaptive Apparel Collection
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Online Tuxedo Showrooms
Generation Tux Launches a New Physical Showroom in Ohio
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Branded Film Launches
Oakley Launches Future Genesis and a New Brand Aesthetic
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest