These Gen X shopping innovations are largely centered around accessible luxury, simplicity and practicality. Described as having "more spending power than any other age group," Gen X consists of adults aged 35 to 55 who make up 25% of today's consumer population.
Whether looking to retire comfortably or seeking ethical and eco-friendly products for a growing family, this group's buying habits are influenced by cost as well as quality. Standouts in the realm of e-commerce include Ninety-Eight's shape-specific womenswear -- the Canadian startup focuses on "the other 98% of women" by specializing in inclusive and travel-friendly apparel -- along with Ordo's oral care subscription box which includes aesthetically pleasing brushes, heads, batteries and more.
Brick-and-mortar examples to note include Samsung's CF Toronto Eaton Centre location which is home to immersive product testing stations, and event spaces along with connected grocers that are all about making shopping trips more personalized and seamless for buyers.
Other Gen X shopping innovations to note include accessible healthy meal kits for those looking to stay nourished while leading a busy life and premium direct-to-consumer mattresses that offer affordable luxury to a mass market.
60 Gen X Shopping Innovations
From In-Store Workspaces to Shape-Specific Canadian Womenswear:
Jana Pijak — May 23, 2018 — Business
60
Athletic Recovery Slip-on Shoes
The 'Parásole' Recovery Socks Protect and Support the Feet
59
Hybrid Gift Shop Workspaces
Toronto's 'I Have a Crush on You' Combines Crafts and Retail
58
Elegant Hotel Branding Initiatives
Pacifica Creates an Identity and Accessory Line for Kirimizi
57
Jewelry E-Commerce Packages
Online Diamond Jeweler Blue Nile Boasts a Unique Unboxing Experience
56
Experiential Technology Stores
Samsung's Largest Canadian Store is Open at CF Toronto Eaton Centre
55
Start-Up Retail Showcases
'The Edit' by Simon Features a Rotating Selection of New Brands
54
Customizable Office Snack Deliveries
Snackwize Offers Healthy Workplace Snacks in 3 Easy Steps
53
Physical eCommerce Store Pop-Ups
eCommerce Store Brandless is Opening a Brick-and-Mortar Pop-Up
52
Unconventional Book Stores
The Tsutaya Book Apartment is a Clever Use of Space in Tokyo
51
In-Store Yoga Lofts
The Attic at Lululemon Combines the Brand's Products with Yoga Classes
50
Affordable Baby Subscription Boxes
Target Created a New Monthly Subscription Box for Babies
49
Connected Convenience Stores
The Amazon Go Store is Open and Aims to Change the Way we Shop
48
Futuristic Furniture Stores
Home Times Brings State-of-the-Art Tech to Furniture and Decor Retail
47
Shape-Specific Canadian Womenswear
Ninety-Eight Creates Clothing Catering to Realistic Body Types
46
Honestly Priced Jewelry
Starling Jewelry Uses a Direct-to-Consumer Model for Transparent Pricing
45
Premium Online Butcher Shops
Porter Road Offers Quality Meat Through an E-Commerce Platform
44
Streamlined Checkout Services
Sainsbury's 'SmartShop' Enables Checkout Via a Mobile or Handset
43
E-Commerce Consultation Stores
The Shopify Store Will Offer Gurus to Help Small Businesses Grow
42
Monthly Motherhood Care Packages
Ecocentric Mom Offers a Subscription Service for New Moms
41
Personalized Skincare Platforms
'EpigenCare' Uses At-Home Tests to Suggest Tailored Solutions
40
Digitized Fashion Retailers
The Raymond Shop Uses Technology to Appeal to Millennial Consumers
39
Premium Direct-to-Consumer Mattresses
DreamCloud's Signature Mattresses Embody Accessible Luxury
38
Grocer-Hosted Fitness Classes
Waitrose Now Offers In-Store Yoga Classes for Its Shoppers
37
Canadian Mattress Brand Flagships
The Casper Sleep Shop is the First of Its Kind in Canada
36
Branded QR Code Variations
Amazon Has Been Trialling Its Own QR Code Style Called SmileCodes
35
Customizable Kids' Footwear
Plae Sells Affordable Children's Shoes Through a DTC Model
34
Women's Cannabis Subscription Boxes
Dojabox Offers Monthly Mail Packages for Women Who Love Weed
33
Japanese Homeware Retailer Hotels
The Ginza MUJI Hotel will Start Welcoming Guests in Spring 2018
32
Cost-Effective Furniture Credit Cards
The IKEA Visa is Designed to Improve the Shopping Experience
31
Adaptable Mom-Focused Subscription Boxes
Her Growing Tribe Offers Care Packages to Help Moms Relax
30
Home-Oriented Grocer Expansions
Whole Foods Home Decor is the Business' New Venture
29
Parental Dining Clubs
'Nibble+squeak' Aims to Simplify the Process of Dining with Kids
28
Globally Conscious Handmade Homeware
Woodfolk Puts an Emphasis on Sustainability and Fair Trade
27
VR Travel Agency Lounges
The Virgin Holidays' V-Room is Using Tech to Get People to Travel
26
Freezing Parka-Testing Rooms
Woolrich's 'Extreme Weather Condition Room' is Negative 20 Degrees
25
Wine-Pairing Deli Shops
London's Prezzemolo&Vitale Offers Artisanal Food and Beverage Selections
24
Art House Retail Spaces
Swiss Backpack Brand QWSTION Unveiled Its New Pop-Up in a Former Theater
23
Aesthetic Oral Care Subscriptions
Ordo's Subscription Box Delivers Brush Heads, Batteries & More
22
Return-to-Work Food Subscriptions
Califia Farms and Raised Real are Helping Parents Feed Babies
21
Free-From Cosmetic Collections
Dr. Roebuck's Cosmetics Focuses on Simple Recipes and Treatments
20
Accessible High-End Knitwear
The Pantera Bianca Premium Cashmere Sweater is Affordably Priced
19
All-Organic Baby Food Deliveries
RATATOUïE Offers a Subscription Service for New Parents
18
Vocal Shopping Platforms
The Voysis Platform Can Turn Any E-Commerce Site into a Smart Experience
17
Branded Grocer Podcasts
Inside Trader Joe's is a Podcast from the National Grocery Store Chain
16
Department Store Subscription Boxes
Macy's Beauty Box Subscription Provides Samples and Discounts
15
Travel-Focused Cryptocurrencies
The TripBit ICO Hopes to Be the First Decentralized Travel Coin
14
Wholesome Convenience Store Menus
The Co-op Group and MRH Partnership Makes Good Food Accessible
13
Upgraded VIP Reward Programs
DSW Revamps Its Loyalty System Based on Consumer Feedback
12
Tourist-Targeted Payment Platforms
Lacoste's Use of the Alipay System Attracts Foreign Shoppers
11
Movie Ticket Reward Progams
Fandango's VIP Loyalty Program Offers Cash Credit Rewards for Movies
10
Smart Shopping Chatbots
eBay ShopBot Helps Users Shop Directly Through Facebook Messenger
9
Luxury Retail Loyalty Pavilions
Tmall x Alibaba's Luxury Pavilion Blends Online & Offline Shopping
8
Access-Granting Shopping Services
Non-Members Are Able to Place Costco Orders With Google Express
7
Money-Based Business Apps
'MoneyVoice' Empowers Consumers to Change Businesses They Patronize
6
Crypto Adult Film Payments
Playboy TV is Launching a Crypto Payments Option for Customers
5
Activity-Enhancing Reward Programs
VIPeak Rewards by the North Face Grants Access to Gear & Trips
4
Unified Grocer Loyalty Programs
Loblaws Merges Its Shoppers Optimum & PC Plus for More Benefits
3
Ethical Diaper Subscriptions
The Honest Company's Diapers and Wipes Can Be Purchased in Bundles
2
Simple AI Shopping Extensions
Shoppingo Supports All of India's Major E-Commerce Sites
1
Grocery Store Booze Deliveries
Publix Grocery Wants to Deliver Alcohol to Consumers' Doorsteps
Related Ideas
Woman-Owned Eco Totes
Digital Avenue is a Woman-Founded Spunky Tote Bag Brand Based in Toronto
Timeless Furniture Capsules
EQ3's Spring/Summer 2023 Embraces Simplicity & Head-Turning Aesthetics
Social e-Commerce Platforms
Hoppn Creates "A New Type of Centralized Online Shopping Experience"
Commemorative Sneaker Shops
The '85 Shop by eBay Shares a Collection of Original Air Jordan 1s
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Inclusive Mobility-Focused Fashion
The Adaptable Collection by Will&Well Aims for Inclusivity
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Gen Z-Targeting Display Concepts
Korea Design Membership and LG Electronics Boasts Forme
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Ultra-Accessible Kiosks
'The 46' Kiosk is the Most Accessible in the Micro Market Industry
AI-Powered Shopping Tools
Google AI Now Allows Shoppers to Browse AI Product Recommendations
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Small-Format Grocery Stores
Amazon’s Whole Foods to Open New Small-Format Stores in Cities
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Small-Format Department Stores
Macy’s Unveils Plan to Open Up to 30 Small-format Stores
Small-Format Electronic Stores
Best Buy Canada to Operate 165 Small-Format Bell Canada Stores
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
AI-Powered Outfit Shopping Features
The eBay Shop the Look Feature is Powered by eBay.ai
Self-Service Commerce Kiosks
Cantaloupe Go Brings Buy-and-Go Expereinces to Customers
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Affordable Clinically Effective Skincare
Naturium Launches Exclusively at Shoppers Drug Mart
Iconic Toy Retailer Expansions
Toys"R"Us Canada Amplifies Retail Presence Ahead of Holiday Season
Luxury Sophisticated Retailers
ANINE BING Will Officially Open Its First Retail Store in Canada
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Curated Online Shopping Events
Walmart+ is Offering an Online-Only Shopping Event for Members
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Workplace-Integrated Store Locations
IKEA Hosts Hej!Workshop Coworking Space in its Store
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Leisure Activity Grocery Stores
The FreshTake Concept Grocery Store Blends Experiences
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
Affordable Gen Z Apparel
Foundry by Cover Story Clothing Enters the Fashion Scene Through AJIO
Housewares Retailer Design Apps
The Wayfair Decorify App Digitally Transforms Spaces for Shopping
Pop-Up Interview Stores
Trainline's Fashion Pop-Up Preps Gen Z for Interviews with Free Clothing
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
AI-Powered Supermarkets
Green Picks Market Autonomous Grocery Store is Frictionless
Modern Consignment Programs
GotStyle Recently Launched a New Consignment Program
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Specialty Baby Retailers
Buybuy Baby Debuts the Baby and Toddler Specialty Retailer Ever & Ever
Sustainable Furniture Capsule Shops
Light and Dwell Open up a Store of Furniture Designs
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Next-Gen Fitting Rooms
The Fit Xperience at Savage x Fenty Integrates Body Scanning Tech
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Early-Access Shopping Apps
The J.Crew App Provides Users Access to Sales 48 Hours in Advance
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Instant Retail Savings Platforms
formi by Patron Points Offers Universal Savings for Shoppers
Accessible Home Decor
FOX HOME Makes Its Official Debut in Canada with Toronto Flagship Store
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Accessible Clean Beauty Platforms
Clean Beauty at Walmart Features More Than 900 Products
Edge AI Retail Technology
NEXCOM's Neu-X303mini Improves Data Analytics and Customer Experience
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Skincare Delivery Expansions
Kiehl’s Joins Instacart Across Canada For Seamless Shopping
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Mature Fashion-Forward Brands
'Wit & Wisdom' Launched for Older Consumers to Stay Fashion-Ready
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Curated Office Essentials Collections
Staples Canada Offers Office Essentials for Springtime
90s-Inspired Tween Fashion
John Lewis' New Collection Will Outfit Gen Alpha
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Gen Z Denim Brands
Karl Lagerfeld Jeans Celebrates Individuality & Self-Expression
Hockey Culture-Inspired Collections
Better™ Gift Shop Pays Homage to Hockey Culture and Toronto
Senior-Friendly Shopping Days
Walgreens Seniors Day Supports Safe & Supportive Shopping
Innovative SCO Kiosks
Austrian Brand Shopreme Debuts a New Self-Checkout Kiosk for Retailers
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Apothecary-Style Supplement Stores
The New GNC Flagship Boasts a Warm, Open, Inviting Atmosphere
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Vintage Homeware Shops
Galerie Was Opens a Brick-and-mortar Shop in Lower Manhattan
Digital Retailer Strategy Updates
This Walmart eCommerce Update Refreshes the Website and App
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Outerwear Re-Commerce Platforms
Canada Goose Launches a Re-Commerce Platform in the US
Text-Based Shopping Features
Walmart Unveils a New Shopping by Text Feature for Mobile Shoppers
Virtual Convenience Stores
The Instacart-Powered ALDI Express Offers 30-Minute Deliveries
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Small-Format Retailers
Nordstrom’s Small-Format Strategy 'Closer to You' is Expanding Until 2025
Millennial Homeowner Hubs
The Home Depot's New Homeowners Hub Equips Millennials with Resources
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Taiwan-Based AI Shopping Carts
Innolux Debuts a Smart Shopping Cart at FamiSuper Stores
Tween-Friendly Apparel Capsules
John Lewis Debuts its First Tween Fashion Collection for Ages 7-12
Nostalgic Coffee Shop Apparel
A Nostalgic Merch Collection is Coming to Tim Hortons' TimShop.ca
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
Micro Self-Service Checkout Kiosks
The 365 Retail Markets MM6 Mini Kiosk is Versatile
Mix-and-Match Private Label Fashions
Macy's On 34th Offers Fresh Styles to Elevate Wardrobes
Compact Automated Retail Checkouts
The OneView Self-Checkout Offers Advanced Features
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Carefree Y2K-Themed Eyewear
Giant Vintage Showcases its 90's-Inspired 'Back to School' Collection
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Online Tuxedo Showrooms
Generation Tux Launches a New Physical Showroom in Ohio
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Curated Vintage Decor Retailers
Vintage Beyond is Toronto's Newest Preloved Design Destination
Ageism-Focused Work Pledges
The Centre for Ageing Better Debuts an Age-Friendly Employer Pledge
50+ Solo Travel Experiences
Canadian Company Explore Curates 50+ Singles Trips
Circular Luxury Clubs
'More' Supports More Conscious Shopping and More Accessible Luxury
Low-Cost Cosmetic Retailer Expansions
Dollar General is Rolling Out a New Beauty Layout
Womenswear Wardrobe Staples
JD Williams Debuts a Versatile Clothing Capsule for Middle Age Women