The top February 2016 interactive trends highlights innovations such as digital in-store displays and activations that require participation from consumers.
Toilet cleaner brand Bloo's recently took to the streets of London's St Paul's neighborhood with an interactive activation that featured an enormous fiberglass toilet. The event, officially called 'Bloo Monday,' aimed to infuse the daily commute with a bit of playfulness. Giving out flowers and inviting guests to write down something that was making them "Bloo" and flush it down the giant toilet. Additionally, the event featured a brass band who played a number of uplifting tunes.
The top February 2016 interactive trends speak to the desire for meaningful, memorable experiences that are likely to form the basis of a loyal relationship between brand and consumer.
Top 65 Interactive Trends in February
From Outdoor Urban Gym Pop-Ups to Interactive Beer Fridges:
Rebecca Byers — Feb 27, 2016 — Marketing
65
Branded Fitness Park Pop-Ups
This Reebok Pop-Up Brings the Gym Outside in London
64
Flavor-Swapping Chip Promotions
The 'Flavor Swap' Campaign Pits Old Flavors Against New Ones
63
Luxury Car Digital Experiences
This Bentley Digital Experience Took Over an Amsterdam Hotel
62
Curbside Cupboard Pop-Ups
This KD Pop-Up Celebrated the Launch of the Brand's New Name
61
Co-Branded Grooming Events
The Carlsberg Ted Baker Event Celebrated the End of Movember
60
Oversized Billiards Promotions
This Citroen Event Showcased the Brand's New Airbump Technology
59
Multi-Dimensional Dining Experiences
The 'Chambers of Flavour' Events are Packed with Suprises
58
Festive Chocolate-Covered Pop-Ups
The Cadbury Christmas Grotto is Part of Its UK Advent Tour
57
Wine Discovery Stores
This Winestore Features Clever Signage and an Interactive Tasting Station
56
Winter-Themed Whiskey Pop-Ups
The Hedonist Project and Diageo Launch a Festive Holiday Bar
55
On-Demand VIP Store Hours
The Kenneth Cole Bowery Flagship Will Open at All Hours for VIPs
54
Holiday Candy Pawnshop Pop-Ups
The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
53
Virtual Reality Santa Visits
The JCPenney VR Santa Experience is Driving In-Store Traffic
52
Urban Safari Treehouse Pop-Ups
This Enormous Activation is for the Lion Sands Game Reserve
51
Musical Marketing Strategies
The 'Bach to Rock' Program Relies on Grassroots Marketing
50
Speakeasy-Inspired Dining Experiences
This Restaurant Delivers the Full Speakeasy Experience
49
Immersive TV-Themed Bars
This Immersive Brewery Experience is Based on the TV Show Breaking Bad
48
Swedish Furniture Brand Exhibits
A IKEA Exhibition on Storage Will Go on Display in London
47
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
46
Underwater Social Adventures
Oris' Social Media Experience Takes Instagram Users Underwater
45
Outdoor Urban Gym Pop-Ups
Fitness Supplements Brand Maxinutrition Will Host an Outdoor Gym
44
Literary Travel Games
Travelzoo's Map Challenges Bookworms to Win a Literary-Themed Holiday
43
Interactive Dining Events
This Restaurant Combines Interactive Theatre with Fine Dining
42
In-Store Movie Experiences
A Series of In-Store Star Wars Activities Delight Tesco's Customers
41
Giant Cheeseboard Tastings
Jacob's Held a London Event with a 40-meter-long Cheeseboard
40
Mindful Fitness Campaigns
New York Sports Clubs' Latest Ads is Actively Encouraging
39
Wizardly Valentine's Day Diners
This Promotion Involves Dining in the Great Hall of Hogwarts
38
Interactive Wine Tables
Graphene 3D Lab and Ideum Elevate Wine Experiences with Technology
37
Snowy White Christmas Pop-Ups
The Cadbury Festive Joy Tour Continues to Spread Joy in the UK
36
Wine Store Bars
'WineStyles' is a Retail Store During the Day and a Tasting Bar at Night
35
Wine Discovery Units
Etude's Countertop Display Promotes Discovery of a Wine's Origins
34
Open-Kitchen Dining Experiences
This Restaurant Prepares Each Meal in Front of Diners
33
Exclusive Influencer Apps
Celebrities are Helping to Boost Twitter Moments with New Social Tools
32
Parisian-Inspired Dining Experiences
This Themed Dinner Party Involved an Immersive Atmosphere
31
Adventure Travel Brand Challenges
This Red Bull Challenge Will Have Teams Barter with Cans
30
Blue Monday Happiness Promotions
Toilet Cleaner Brand Bloo's Delighted Consumers with Bloo Monday
29
In-Store Holiday AR Events
Tesco Mobile Ireland Hosted an In-Store Holiday AR Experience
28
Festive Scented Taxi Cabs
Molton Brown's 'Christmas Carriages' Offer Induglent Rides
27
Mobile Tourism Truck Pop-Ups
Visit Florida and Hertz Teamed Up for an Event in London
26
Burger-Naming Contests
This Chain is Giving Fans an Opportunity to Name Its New Burger
25
Digital Hispanic Emoticons
The Latino Emojis Keyboard Offers Consumers a More Inclusive Experience
24
Mysterious Restaurant Campaigns
The Latest Taco Bell Campaign Teases a New Product Launch
23
Personalized 3D-Printed Shavers
Philips is Now Helping Consumers Make Their Own Electric Shavers
22
Personalized Digital Gift Wrap
The Burberry WeChat Account Was Launched Ahead of Lunar New Year
21
RFID Wine Displays
Vistasys' Information Kiosk Scans Wine Bottles to Reveal Product Facts
20
Consumer-Driven Soup Competitions
The Glorious! Soup Brand is Asking Fans to Create a New Flavor
19
Ad-Replacing Short Stories
Matchbook's Ad Stories Brings More Substance to Website Sidebars
18
Breakfast Vending Machines
Quaker's Pop-Up Breakfast Vending Machine Doles Out Free Meals
17
Pre-Roll Race Ads
This Mini Cooper Challenge Turns a Pre-Roll Ad Into a Game
16
Prisoner's Dilemma-Inspired Eateries
The 'Betrayers’ Banquet' is a Psychological Dining Experiment
15
Interactive Beer Fridges
Bud Light's Digital Fridge Displays Reveal Branded Content
14
Dynamic Wine Signage
Total Wine and More's Retail Signage Uses Video to Reveal Product Origins
13
Hair-Raising Interactive Posters
This Movie Poster Design Gives People a Feel for Carrie's Powers
12
Musical Coffee Promotions
The Starbucks App Now Allows Customers to Discover In-Store Music
11
Branded Concierge Services
The FordPass Promotion Gives Car Owners Access to Special Perks
10
Touchscreen Fashion Displays
At Harrods, Adidas Uses an Interactive Product Browser to Model Goods
9
OLED Stargazing Pranks
LG's TV Prank Tricks the Public into Seeing Stars
8
Fast Food College Scholarships
The 'Live Más Scholarship' Does Not Target Athletes or Scholars
7
Transport-Themed Museum Cafes
This Cafe Celebrates London's Transit System with Tube-Themed Drinks
6
Movie-Interrupting Pranks
Tivo's Movie Stunt Disturbs a Film's Climax with a Commercial Break
5
Streaming Service Kiosks
A Spotify Pop-Up Has Launched Inside London's King's Cross Station
4
High-Tech Family Eateries
Restaurant Technology at Richtree Natural Market Enriches Experiences
3
Backyard Design Kiosks
Canadian Tire's Patio Builder Tool Helps Consumers Visualize with VR
2
Digital Santa Claus Selfies
UK Retailer GAME Implemented an Augmented Reality System for Shoppers
1
Livestreamed City Tours
'Play Melbourne Live' Provides a Peek at the City Through Periscope
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Futuristic Fresh Food Shops
This Madrid Food Shop Only Sells Bread, Fish and Meat
Boutique Boxing Gyms
'Shadowbox' in New York City Boasts a Rustic and Upscale Aesthetic
Branded Fitness Park Pop-Ups
This Reebok Pop-Up Brings the Gym Outside in London
Luxury Car Digital Experiences
This Bentley Digital Experience Took Over an Amsterdam Hotel
Staff-Free Restaurants
The Eatsa Restaurant Ordering System Automates Food Purchases
Luxury Automotive Smartphones
The Signature Touch for Bentley Makes the Luxe Car Aesthetics Mobile
Free-Standing Wine Cellars
The Sommi Offers an Antiquated Wine Room that Can be Added to Any Home
Shirt-Tucking Devices
This Accessory is Designed to Keep Shirts Tucked in All Day Long
Luxe Boxing Gyms
'The Burrow' is a Stylish Boxing Gym That Blends Retro and Modern Aesthetics
Gingerbread House Bank Pop-Ups
This Gingerbread Bank Was Assembled in Philadelphia for PNC Bank
In-Flight Streaming Launches
The Amazon on JetBlue Pop-Up Showcases the New In-Flight Media
Programmable Coffee Makers
This Intuitive Coffee Maker Uses Science to Create the Perfect Brew
Contactless Payment Screens
The Connected Screens Allow People to Pay By Waving Their Phones
Oversized Billiards Promotions
This Citroen Event Showcased the Brand's New Airbump Technology
Multi-Dimensional Dining Experiences
The 'Chambers of Flavour' Events are Packed with Suprises
Rigorous Fitness Communities
SBC Members Can Customize Healthy Diet Plans and Access a Digital Gym
Charitable Retail Installations
The Bombas & Gap Campaign Consists of a Good Deed-Powered Machine
Festive Chocolate-Covered Pop-Ups
The Cadbury Christmas Grotto is Part of Its UK Advent Tour
Wine Discovery Stores
This Winestore Features Clever Signage and an Interactive Tasting Station
Winter-Themed Whiskey Pop-Ups
The Hedonist Project and Diageo Launch a Festive Holiday Bar
Upscale Fast Food Restaurants
This McDonald's Modern Restaurant Design in Hong Kong is Futuristic
VR Retail-Enabling Platforms
The Sixense 'vRetail' Digital Shopping Platform Immerses Shoppers
Socialite Emoji Apps
Kim Kardashian Refashions Basic Apple Emojis with the Launch of 'Kimoji'
Controversial Beauty Commercials
Seoul Secret's Snowz Gluta Ad Tastelessly Promotes Skin-Whitening
Dizzying Sky Scraper Pools
The Conceptual Skyframe Contains a Sky High Rooftop Pool Design
Holiday Candy Pawnshop Pop-Ups
The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
Virtual Reality Santa Visits
The JCPenney VR Santa Experience is Driving In-Store Traffic
Modernized Italian Bars
The UNTO Restaurant in Palermo Offers Food and Drinks in a Dark Space
Virtual Dressing Room Apps
The 'Swivel Selfie' Made Its Debut at CES 2016
Commuter-Delight Brand Events
This Celebrity Cruises Activation Delighted Consumers on Blue Monday
Wine Vending Machines
Paired Wine's Enomatic Machines Enhance the Tasting Experience
Ethereal Californian Boutiques
The Irene Neuwirth in LA Aims to Be More Than a Retail Space
Immersive TV-Themed Bars
This Immersive Brewery Experience is Based on the TV Show Breaking Bad
Solid-State Wine Cellars
The Solid-State Cooling Technology Developed by Haier Debuted at CES 2016
Minimalist Design Flagships
The Muji Shanghai Features a Number of New In-Store Concepts
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
Digital Automobile Shops
The Rockar Hyundai Store Boasts a Digitally Enhanced Sales Concept
Vertical Latticed Retail Interiors
The APC Kyoto Store on Shijo Dori Gets a Modern Overhaul
Thai-Inspired Winter Soups
This Restaurant Has Added a New Addition to Its Line of Broth Bowls
Outdoor Urban Gym Pop-Ups
Fitness Supplements Brand Maxinutrition Will Host an Outdoor Gym
Seasonal Organic Taquerias
'Rreal Tacos' is a Place to Make Your Own Taco with Local Ingredients
Homespun Soup Stock Branding
The Branding for Progresso's Soup Stocks Takes an Artisanal Approach
VR Dealership Showrooms
The Audi Virtual Showroom was Showcased by the Brand at CES 2016
Refined Beige Couture Boutiques
The JOSEPH Store in Singapore is the Brand's First in Asia
Small-Batch Experimental Moscatos
The Pilot Project Has Released Three Limited Edition Sweet Wines
Rooftop Ice Rinks
Molson Canadian's Anything for Hockey Campaign is Epically Canadian
Protein Broth Capsules
The Beef Bone Broth K-Cups Create Soup at the Touch of a Button
Mindful Fitness Campaigns
New York Sports Clubs' Latest Ads is Actively Encouraging
Virtual Window Shopping Apps
The 'Retale' Mobile Shopping App Allows Consumers to Digitally Browse
Snowy White Christmas Pop-Ups
The Cadbury Festive Joy Tour Continues to Spread Joy in the UK
Wine Discovery Units
Etude's Countertop Display Promotes Discovery of a Wine's Origins
Open-Kitchen Dining Experiences
This Restaurant Prepares Each Meal in Front of Diners
Video Storytelling Apps
Andrew Jarecki's KnowMe App was Inspired by a Murderous Docu-Series
Cake-Inspired Cocktails
This Raspberry Red Wine Slushy is Topped with Chocolate Whipped Cream
Charitable Cork Yoga Mats
These Sustainable Yoga Mats Help Support Vulnerable Women in India
Parisian-Inspired Dining Experiences
This Themed Dinner Party Involved an Immersive Atmosphere
Grain-Based Raw Seafood Bowls
My Ceviche is a Quick Service Restaurant Focusing on Fish
Interactive Wine Lists
VINU's Wine Guru Platform Can be Used by Upscale and Casual Eateries
Blue Monday Happiness Promotions
Toilet Cleaner Brand Bloo's Delighted Consumers with Bloo Monday
Mobile Tourism Truck Pop-Ups
Visit Florida and Hertz Teamed Up for an Event in London
Savory Chicken Porridges
This Recipe for Chicken Porridge Serves as a Hearty Alternative to Soup
VR Real Estate Platforms
Sotheby's Uses Virtual Reality Software to Sell Luxury Homes
Cruelty-Free Medicine Campaigns
This Workshop is Aimed at Traditional Medicine Practitioners
Newsfeed-Free Social Networks
This New Social Media App Offers a Unique Way for Friends to Connect
Romantic Noodle Bowls
Love Kitsune is Offering Special Valentine's Day Soup Sets
Solar Beacon Devices
The 'EKOOR' Solar Proximity Beacons Enable Light-Powered Digital Marketing
Female-Run Sushi Restaurants
This Tokyo Restaurant is Staffed Solely by Female Chefs
Plant-Based Pizzerias
'00 + Co' Will Exclusively Serve Vegan Pizzas in NYC
Reindeer-Branded Candy
Cadbury Favourites Serves Up a Special Christmas Collection of Sweets
Prisoner's Dilemma-Inspired Eateries
The 'Betrayers’ Banquet' is a Psychological Dining Experiment
Donut-Flavored Cereals
Cap'n Crunch 'Sprinkled Donut Crunch' Cereal is Breakfast Dessert-Inspired
Mobile Short Story Platforms
The 'Shtories' App Helps Users Read and Write Short Stories on the Go
Dynamic Wine Signage
Total Wine and More's Retail Signage Uses Video to Reveal Product Origins
Video Clip-Sharing Apps
The Yarn App Moves Beyond Gifs to React With TV, Film & Music Video CLips
Hair-Raising Interactive Posters
This Movie Poster Design Gives People a Feel for Carrie's Powers
Salary-Earning School Programs
This Scholarship Includes Payments for School Attendance
Customizable Sushi Menus
Sushi Fuku is a Fast Casual Chain in Pittsburgh with Custom Dishes
Statistical Liking Apps
The BestBuddies Platform Shares Who the User's Top Instagram Likers Are
Startling Gaming Billboards
J2O's Interactive Bus Stop Poster Plays 'What Time is It, Mr. Wolf?'
Touchscreen Fashion Displays
At Harrods, Adidas Uses an Interactive Product Browser to Model Goods
VR Winterwear Apps
Jaunt and North Face Take Shoppers on a Virtual Adventure
Inclusive Presidential Social Accounts
The White House Officially Launched its Own Snapchat Story
Crowdfunded Music Festivals
The Soundwave Festival Seeks Sponsorship Funding Online
Mulled Wine Candies
This Unique Candy Flavor Reminds of Brewed Red Wine and Winter Spices
Robotic Soup Chefs
These Robot Chefs from China Prepare Ramen Noodle Bowls in 90 Seconds
Low-Budget Hardware Ads
This Parody Christmas Ad from Robert Dyas Became a Viral Sensation
Parisian Monument Periscopes
This Device Uses Mirrors to Improve Seeing the Eiffel Tower
Dairy-Free Cheese Spreads
'Fauxmage' Specializes in Creating Dairy-Free "Cheese from Trees"
Newsfeed-Bundling Apps
This App Bundles Different Social Media Feeds into One Central Hub
Turkey-Only Eateries
This Turkey Restaurant is Coming Soon to Shoreditch in London, England
Livestreamed City Tours
'Play Melbourne Live' Provides a Peek at the City Through Periscope
Spiked Dessert Beverages
These Berry-Prosecco Ice Cream Floats Give the Dessert an Adult Spin
Budget Baking Videos
This Shaquille O’Neal Celebrity Campaign Raises Money for Toys for Tots
Thriller Footwear Campaigns
The Christian Louboutin Spring Campaign is a Lethal Murder Mystery
Sporty Rapper Talk Shows
Adidas and Snoop Dogg Teamed Up to Create 'Coach Snoop's Turf'd Up'