While sweets and chocolates are probably not the healthiest of food choices, these creative candy branding techniques will definitely have you craving a taste of these well-packaged products.
Candy is one of those popular junk food items that people, especially children, seem to love. Whether it's their sweet taste, unique texture or playful coloring, candies have become a must-have snack to munch on despite their potential cavity-causing ways. These creative candy branding techniques are showcasing some inventive ways in which companies are selling their confectionary products by incorporating new design and modern references into the overall look and packaging. Since there are so many different brands and candy products on the market, making the packaging stand out amongst the shelf is key to getting a consumer's attention.
From fortune teller treats to doodled dessert branding, these creative candy packages will definitely attract anyone looking to satisfy their sweet tooth.
80 Creative Candy Branding Techniques
80
Trippy Treat Branding
Laranja Mecanica Packaging is Inspired by Anthony Burguess's Book
79
Redesigned Palette-Amusing Foods
These Papila Designer Foods Offer a New Way to Enjoy Eating
78
Candy-Patterned Cartons
All Sorts Packaging Boldly Displays the Bright Shapes of its Contents
77
Candy Stripe Snack Packaging
Noisette Cafe Branding Channels a French Boulangerie
76
Yummy Yellow Packaging
Lulu's Urban Cupcakery Branding Embodies Butter and Chocolatey Sweetness
75
Colorful Cutout Candy Branding
Cacao Monkey Packaging is Delectably Designed
74
Enchanting Nautical Branding
Lifeboats Packaging Embodies a Sweet Seaside Aesthetic
73
Hypnotic Chocolate Branding
Mr. Brigadier Packaging Harkens to the Treat's History
72
Cynical Sweets Branding
Bitter Chocolatier Packaging Complaints to its Consumers
71
Candy Personality Packaging
No Two Coca Luxury Chocolates Taste the Same
70
Bright Burlap Candy Branding
Yummy Earth Packaging Embraces a More Organic Materiality
69
Technicolor Textile Branding
Petit Geste Packaging Takes on Intricate Geometric Motifs
68
Charming Confectionery Branding
The 'Dude, Sweet' Chocolate by Tractorbeam is Creatively Simple
67
Blooming Candy Boxes
Trozitos Packaging Unfolds Like a Flower to Serve Up the Sweets Inside
66
Accordion Confection Presentation
Auberge du Soleil Packaging Incorporates a Paper Spring
65
Gilded Artisan Chocolate Packaging
Marou Creates Bean-to-Bar Products Wrapped in Handmade Paper
64
Dramatic Drug-Inspired Sweets
Blue Sky Candy is Designed After Breaking Bad Plot Points
63
Textile-Inspired Wrappers
Monggo Chocolate Packaging Expresses the Elegant Detail of Batik Dyeing
62
Ribbon-Wrapped Chocolate Branding
The Dandelion Chocolate Packaging Unwraps Like a Present
61
Simplistic Pastel Packaging
Regina Chocolate Branding Leaves the Details to the Delicious Flavors
60
Mountainous Chocolate Packaging
Gabriela Nisizaki Designs Wrapping Paper that Requires Zero Glue
59
Bear-Faced Candy Branding
Panda Liquorice Packaging Has a Combined Cute and Minimalist Appeal
58
Affection-Infused Packaging
Sweeten the Deal with Taste of Love Donuts
57
Savory Confectionery Packaging
The Bermellon Mexican Candy Branding Denotes Premium Quality
56
Using Pets to Sell Candy
Dogs in a Purple Lamborghini Joyvertise Cadbury Chocolate
55
Candy Stripe Packaging
Delectable Red and White Nolitan Hotel Branding by Marque Creative
54
Easy-Access Sweets
Sharewithme Chocolate Packaging is Fuss-Free So You Can Taste Your Treat Sooner
53
Day-Designated Desserts
Week Chocolate Packaging Colorfully Suggests Quotidian Flavors
52
Accordion Eco Cartons
This Chocolate Ecopack Concept is Light on the Earth and Generous on Dessert
51
Botanist Confectionary Branding
Schwarz Wald Chocolate Packaging Alludes to Attentive Creation
50
Simple Geometric Packaging
The Ticino Chocolates Wrapper is as Minimalistic as the Product
49
Medicinally Marketed Treats
Elixir Chocolate Packaging Prescribes a Delicious Dose of Sweet Cocao
48
Chocolate City Kicks
The Size? Adidas Originals Birmingham Pay Tribute to Cadbury Chocolate
47
Unfolding Confectionary Packaging
Chez Valois Creates Architectural Wrappers for Point G
46
Bambi Boxed Sweets
These Sweeteeth Valentine's Day Chocolate Boxes are Sumptuous
45
Drool-Worthy Packaging
Elio Di Luca Chocolate is Swathed in a Hunger-Inducing Wrapper
44
Hair-Raising Treat Branding
The Spooky Chocolates Packaging Will Make Your Knees Quake
43
Chocolate-Infused Tech Products
The Android KitKat Collaboration Creates an Unlikely Partnership
42
Love Letter Chocolate Branding
The Alois Dallmayr Packaging is Sealed Like a Sweet Note
41
Retrofied Chocolate Packaging
Studio AG Wraps Up John and Kira's Sweet Treats
40
Color-Blocked Confections
The Mary and Matt Custom Chocolates are Chic and Tasty
39
Heart-Fluttering Confection Branding
Carli Choklad Packaging Makes Your Ticker Skip a Beat
38
Composting Candy Wrappers
Sweet Packaging Innovations That are Good for Mother Earth
37
Hungry Beast Branding
Peppersmith Tingz Packaging Bears Teeth for Mouthy Marketing
36
Coin-Topped Canisters
Penny's Sweets Packaging Refrences the Past Price of Candy
35
Doodled Dessert Branding
Theo Chocolate Packaging was Designed with Lovely Freehand Labels
34
Understated Dessert Branding
Solo Ice Cream Packaging Saves the Frills for the Treats' Flavoring
33
Macho Cocoa Branding
'Stache Chocolate' by Jenn Sager is Manly
32
Clever Childish Branding
The Grown Up Chocolate Company Packaging Celebrates Your Inner Child
31
Artistic Candy Packaging
Bessermachen DesignStudio Makes Multiple Designs for Henrik Konnerup
30
Sweet Medication Packaging
Antidote Chocolate Doles Out Tasty Relief One Pill at a Time
29
Antique Candy Containers
The Vintage Candy Tin by Leone & Amarelli is Super Sweet-Looking
28
Googly-Eyed Wrappers
Pearlfisher Revamps Cadbury Dairy Milk Packaging
27
Bite-Ready Branding
Tusso Packaging Presents its Products Like They're Set to be Eaten Immediately
26
Creamy Confectionary Supplies
The Cadbury Baking Chocolate Packaging is Victorian
25
Wholesome Cocoa Branding
The San Churro ‘Real Chocolate' Packaging is Numerically Righ
24
Minimalist Bonbon Bars
St Gallen Chocolate Packaging Keeps it Sweet and Simple
23
MLB Candies
My Team M & Ms
22
Decadent Font-Face Treats
The Typographic Chocolate Slabs Combine Design with Indulgence
21
Candy-Inspired Cake Packaging
The PushCake by the Meringue Bake Shop is Delicious & Easy to Eat
20
Embossed Chocolate Packaging
The Sweet Moonstruck Chocolatier Wrappers by Sandstrom Partners
19
Calligraphic Candy Branding
Waitrose Christmas Packaging Prepares Delicious Graphic Design
18
Cheerful Candy Packaging
The American Folk Tale Collection for Dubble Bubble is Popping
17
Smart Snack Marketing
In Japanese, ‘Kit Kat' Sounds Just Like ‘Good Luck'
16
Candy-Branded School Plays
'Turnstyle' Promotes a School Play with Willy Wonka Candy Bar Items
15
Customized Luxury Chocolates
Nestle's Maison Cailler Sweets are Personalized to Individual Tastes
14
Curious Confectionery Packaging
The Taste of Yellow Chocolate Bar is Consumer-Inspired & Vibrant
13
Sweet Striped Branding
Baru Packaging is Sugar-Coated with Scrumptious Swirls
12
Custom Photo Candies
You on an M & M
11
Cultured Cocoa Cases
The Book-Packaged Hugo & Victor Semi Spheres Are a Literary Treat
10
Fortune Teller-Inspired Treats
Manita Hand-Shaped Candy is Playful
9
Spiced Chocolate Packages
The Sweet & Hot Packaging by Ivanna Shashkina Features Quirky Faces
8
Gender-Biased Cocoa Treats
The Cadbury Crispello Chocolate Bar Hopes to Boost The Company's Sales
7
Delectable Luminary Branding
Candylight Packaging Wraps Sweetly Scented Accessories
6
Understated Treat Packaging
The Ithaca Coffee Company Unveils Delicious Candy Shop Wrappers
5
Bare-Bones Chocolate Branding
Kyla Tom Packages Sweets in the Most Minimalist Manner Possible
4
Bookish Confection Branding
Unwrapping Chocolate Books Packaging is a Story with a Happy Ending
3
Pastel Candy Packaging
Ecaro Marshmallow Creates Animal-Shaped Designs for Kids
2
Forgiveness Candy
Give Chonmage Yookan as a Gift to Win Over Annoyed Partners
1
Brown-Bagged Branding
The Kalorier Bag is Simple and Effective
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Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Ice Cream-Inspired Candy Bars
The KitKat Chocolate Mint Ice Cream is Available in Japan
Giftable Cookie Boxes
Sugarwish's Customizable Cookie Boxes are Indulgent and Mouth-Watering
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Dual-Flavor Marshmallow Candies
Swizzels Squashies Strawberry & Cream Updates a Classic Treat
Gamified Cookie Packs
Oreo Pac-Man Cookies Come in Scan-to-Play Packaging
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Festival-Inspired Japanese Snack Boxes
TokyoTreat's Subscription Box is Themed & Limited-Edition
Hollywood Candy Capsules
Sugarfina Celebrates Hollywood's Centennial with Candy Collection
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Ice Cream-Inspired Candy Bars
These Nestlé Sharing Bags Come in Four Flavor Options
Proudly Paper Candy Packaging
Quality Street Paper Sharing Packs are Made with FSC-Certified Paper
Lollipop-Inspired Toothpastes
The Chupa Chups x Hismile Flavors Sweeten Daily Oral Care Rituals
Celebratory Cartoon Candy Bars
This New Japanese KitKat Flavor Showcases Sanrio Characters
Whimsical Dessert Drinks
Wonka Inspired Candy Can's Caramel Fudge and Toffee Apple Flavors
Low-Sugar Easter Gummies
SmartSweets' Dropped Limited-Edition Low-Sugar Easter Candies
Mono-Material Chocolate Packaging
SNICKERS® Launched a Dark Chocolate Cereal Bar in New Packaging
DIY Candy Jewelry Kits
Cricket's Candy Creations Boasts the Candy Jewelry Craft Kit
Vegan Halloween Chocolate Boxes
These Vegan-Friendly Halloween Treats are Spooky & Cruelty-Free
Gut-Friendly Candy Products
Savvy Sweets Comes in Four Delicious and Familiar Varieties
Wafer Chocolate Bar Cereals
Nestlé KitKat Cereal Has a Familiar Texture and Taste in Every Bite
Decadent Dessert Bars
The Dessert Bar by Divine Deliciously Brightens Everyday Occasions
Paper-Based Chocolate Packaging
Mars Swaps Out its Plastic Wrappers for Paper in a Tesco Trial
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Artisan-Inspired Private Label Chocolates
These Tesco Chocolate Bars Come in 10 Varieties
Bottled Popcorn Kits
Popcorn Kitchen's Kits are Giftable, Flavorful and Decadent
Confidence-Boosting Candy Bars
Cadbury and The Prince's Trust Teamed Up to Support Young People
3D-Printed Valentine's Day Chocolates
Sugar Lab Debuts Two Types of Valentine's Day Bonbons
Textural Candy-Inspired Refreshments
Mentos Drinks Come in Three Non-Sparkling Varieties
Tart Multi-Colored Easter Candies
Sugarfina's Lamb Sour Rainbows Candy Cube is a Sour Spring Treat
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Sour Easter Snack Boxes
The Cadbury Dairy Milk & Sour Patch Kids is Sweet and Tart
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Candy-Filled Egg-Shaped Treats
These Cadbury Easter Eggs Come in Six Varieties
Crunchy Dessert-Flavored Candies
Skittles Desserts Capture the Tastes of Classic Treats
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Peanut-Shaped Chocolate Treats
Reese's Has Launched a New Peanut Butter Cup Shape at Retailers
Flavor-Packed Candy Products
Mentos Discovery Has 14 Flavors in Each Pack and are Vegan-Friendly
Exclusive Toy-Inspired Candy Bars
The IT'SUGAR Barbie Chocolate Bars Were Created with Mattel
Candy Bar-Themed Donuts
Cadbury Crunchie Doughnuts from Baker & Baker are Indulgent
Biscuit Candy Bar Boxes
The Nestlé Big Biscuit Box is Packed with 69 Assorted Candy Bars
Laser-Engraved Chocolate Bars
Cadbury Created Dairy Milk Bars with Laser-Etching Technology
Globally Inspired Jelly Beans
BRACH'S Desserts of the World Jelly Beans Explore Global Flavors
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Candy-Inspired Shoe Designs
The SB Dunk High "Sweet Tooth" by Nike is Playful and Colorful
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
Branded Candy Easter Products
These Nestlé Easter Eggs Come in Two New Options for 2024
Bourbon-Specific Snacks
The Sweetery's Bourbon Buddies Enhance the Drinking Experience
Donut-Shaped Frozen Desserts
Sundae Shoppe's Donut Dessert Bars are Fun Frozen Novelties
Branded Holiday Candy Collections
The Frankford Candy Holiday Collection is Packed with Options
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Customizable Halloween-Themed Treat Boxes
Halloween Sugarwish Boasts Customizable Gifting
Traditional Handmade Easter Treats
These New Harbor Sweets Easter Products Come in Several Options
Truffle-Stuffed Chocolate Bars
Alter Eco's Truffle Thins Share Indulgence with Organic Ingredients
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Patriotic Popping Candy Bars
Hershey's Limited-Edition Bar was Made for Summer Holidays
Customizable Holiday Treats
Sugarwish Offers Special Holiday Treats as Part of Its Gifting Service
Food-Themed Candy Products
The Kraft Heinz Gummy Snack Pack is Fruit-Flavored
All-Female Chocolate Packagings
The Latest M&M's Packaging Celebrates International Women's Day
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Low-Sugar Chocolate Cereal Bars
Mars China Debuted a Low-GI Snickers Bar with Flexible Packaging
Healthy Multi-Fruit Gummies
Pandy Launches the New Better-For-You Tropic Trio Candies
Sustainable Travel Retail Chocolates
The Nestlé Sustainably Sourced Chocolate Range is Flavorful
Sharing-Focused Candy Products
These Mentos Sharing Bags Come in Two Options
Date-Sweetened Chocolate Bars
The Conscious Bar Makes Decadent, Naturally Sweetened Chocolate Bars
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Playful Valentine's Day Gifts
The Clever Candy 2024 Valentine’s Day Collection Has Been Unveiled
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Gummy-Studded Ice Creams
Dadu Ice Cream Puts Gummy Bears in Ice Cream
Sustainable Mainstream Candy Bars
This New KitKat Bar is Made with Sustainably Sourced Cocoa
Colombian Chocolate Packaging
Cox & Co. Showcases the First Flow Wrap Chocolate Packaging
Unicorn-Shaped Gummy Candies
Haribo Unicorn-i-licious Gummies Come in Six Flavors
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Shareable Travel Candy Pouches
Cloetta Releases Exclusive Sharing Bags for Travel Retail Customers
Pickle-Flavored Candy Floss
There's Pickle Cotton Candy at the CNE 2023
Collaboration Candy Bar Treats
Butterfinger and Circle K Partnered on New Food and Beverages
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Nostalgic Bulk Candy Products
Clever Candy Powdered Candy Straws Come in a New 100-Count Bag
Expansive Seasonal Confectionery Collections
The Nestlé Christmas 2023 Range Has New and Old Faves
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Gilded Confectionery Product Ranges
Nestlé The Golden Collection Has Several Options
Low-Cost Halloween Candies
The Swizzels Halloween Range Includes Three Options
Macaroni-Themed Gummy Candies
Kraft Mac Has Just Launched Some Unexpected Halloween Gummy Candies
Confectionary Graffiti Murals
The Jolly Rancher Gummies with Vibrant Street Art Designs Debuted
Crispy Easter Candy Cookies
Cadbury Mini Eggs Cookies Were Created by Baker & Baker
Artisan-Inspired Springtime Easter Treats
These Brach’s Easter Products are Limited-Edition
Next-Gen Cannabis Gummies
The Bettering Company Fixes Problems People Associate with Edibles
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Mexican Chocolate Marshmallow Bites
These Mexican Hot Cocoa Bites Unite Cinnamon & Chili
Intensely Flavored Candy Straws
Clever Candy Powder Straws Offer a New Take on a Classic
Refreshing Chewable Mint Candies
Fox's Chewy Mints Offer an Alternative to Hard Candies and Gum
Cheeky Chocolate Campaigns
The Cadbury Creme Egg How Do You Eat Yours? Campaign Updates a Classic
Candy Bar-Inspired Ice Creams
Twix Ice Cream Cones Offer a New Format for the Treat
Fruit-Sweetened Chocolate Products
The Wild West Chocolate Line Has Nine Varieties
Celebratory Seasonal Chocolate Products
Hershey Seasonal Treats are for Valentine's and Easter
Soft Chocolate-Topped Caramels
Werther's Debuts a Chocolate-Covered Variant of its Iconic Caramels
Candy Bar-Infused Cookies
These Baked by Rich’s Cookies are Made with Nestlé
Year-Round Gummy Candy Gifts
The HARIBO Box of Happy Gifting Option Has Several Sweets Inside
Springtime Marzipan Treats
Marzipops is Launching Easter Treats as a New Take on Classics
Salad Dressing Cotton Candies
Chocolate Storybook Ranch Cotton Candy is Cool, Sweet and Tangy
High-End Mainstream Truffle Treats
Toblerone Truffles Tap into a Taste for Premium Gifts
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Adventurous Jelly-Style Candies
Fruit-tella Jellies Now Come in Two New Format Options
Popping Candy-Infused Cake Bars
McVitie’s BN Popping Candy Cake Bars Come in Two Flavors
Textural Candy Bar Treats
The Nestlé Lion Bar Brownie is a Limited-Edition Offering
Fine Art-Covered Chocolates
m cacao artbars Have a Handcrafted Recipe Made with Real Foods
Miniaturized Multicolored Candy Products
Skittles Littles Will Come in Two Packaging Options
Hollywood-Themed Candy Collections
Sugafina x Hollywood Celebrates 100 Years of the Hollywood Sign
Romantic Specialty Candy Gifts
These Chocolove Valentine's Day Treats Celebrate the Day of Love
Barbecue-Themed Candy Products
Kraft Heinz and Frankford Candy Partnered for Halloween Candies
Customizable Party-Size Snack Boxes
Sugarwish Intoduces a Party Size Option of Its Service
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Cupcake-Flavored Chocolate Bars
Sprinkles Chocolate Bars Capture the Taste of Signature Treats
Sugar-Free Classic Candy Products
Gerrit J. Verburg Co. Has Announced Four Nostalgic Chewing Gums
Romantic Cartoon Character Candies
Snoopy & Friends Hershey's Kisses are Arriving for Valentine's
Gifting-Ready Candy Tubs
Swizzels Gift Drums Come in a Variety of Flavors
Gourmet Theater-Branded Candies
AMC Cinema Sweets Come in Four Varieties Available Now
Pretzel-Creme Snack Packs
Funky Mello Launches a New Snack Pack Inspired by Old Snack Trends
Fizzy Vegan-Friendly Candies
These Bebeto Candies Come in Two Varieties in 150-Gram Packs
Confectionary Candy Debuts
Hancocks Debuts a Series of Candies for the Autumn Season
Martini-Inspired Candies
The Sugarfina x Chopin Collection Shares Cocktail-Themed Sweets
Marshmallow-Flavored Candy Bars
Kellogg's Rice Krispies Created Two New King-Size Bars for Spring
Limited-Edition Breakfast Cereals
These Disney Cereals Come in Two Themed Varieties
Textural Premium Candy Bars
These New Cadbury Bars are Arriving in the UK
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Springtime-Themed Snack Cakes
The Tastykake Easter Packaging Encourages Gifting
Bite-Size Frozen Dessert Bars
Blue Bunny's Mini Bars Miniaturize Favorite Frozen Treats
Branded Collaboration Candy Gifts
Edible Arrangements and M&M's Partnered for New Products
Curated Candy Gift Boxes
The Sugar Plum Chocolate Wonderful Winter Chocolate Collection is Tasty