BARRATT Sweet Shop has partnered up with Universal Products & Experiences to celebrate the Minions franchise and get fans ready for the latest installment.
The partnership sees the launch of two new products including the Sweet Bananaaaaa and the Fizzy Bananaaaaa candies, which each put a banana flavor in focus with either a sweet finish or a textural experience. The candies are competitively priced at £1 per 120-gram pack to make them a cost-effective candy item for families in the UK to pick up before or after seeing Minions & Monsters, which hit theaters July 1, 2026. The products are a Poundland exclusive to further target value-seeking shoppers and comes as part of the continued expansion of co-branded candies as a way to encourage purchases.
What Makes This Trend Stand Out
- Character-branded Confections
- Licensed candy collaborations are turning familiar entertainment franchises into affordable impulse products with built-in fan recognition and seasonal relevance.
- Texture-led Candy
- Sensory formats such as fizzy finishes and playful mouthfeel effects create differentiation in crowded sweets aisles where flavor alone is less distinctive.
- Value Retail Exclusives
- Retailer-only confectionery launches at low price points give budget-focused shoppers access to limited-edition products while strengthening store-specific demand.
Sectors Adopting This
- Confectionery
- Candy makers are using co-branded flavors, novelty textures, and accessible pack sizes to refresh legacy product lines for family and fan audiences.
- Entertainment Licensing
- Film and character IP is extending beyond screens into everyday snacks, creating additional consumer touchpoints around theatrical releases and franchise moments.
- Discount Retail
- Pound-shop and value-channel exclusives are becoming launch platforms for branded collaborations that combine affordability, scarcity, and pop-culture appeal.
