Coming out of China, Ecaro Marshmallow is a candy designed for children from ages four to twelve. With cute pastel packaging and four different goofy animal shapes (bear, duck, rabbit and sheep), Ecaro Marshmallow will attract kids to these cavity-inducing treats.
Check out the gallery to view the adorable packaging -- packaging so adorable that it might even attract adults to the Ecaro Marshmallow product!
Implications - Extensive testing has shown that consumers react well and are highly stimulated by colorful imagery, branding and packaging. When considering targeting a younger target demographic, there is an increased need to consider bright colors that will appeal to children and friendly imagery that is welcoming.