Mentos Experimentos are a customizable, mix-and-match confectionery product developed by the Perfetti Van Melle-owned brand to tap into consumer demand for interactive, customizable treats.
The product features a mix of mini Mentos candies alongside jellies that can be eaten individually or paired together to achieve a wide range of flavor experiences. The mini Mentos come in Green Apple, Strawberry, Lemon and Orange flavors, while the jellies come in Green Apple, Raspberry, Pineapple and Orange. The product targets the curiosity of Gen Z consumers who have a penchant towards experimentation when it comes to confectionery. The product will be supported by a marketing campaign this summer across social media and POS visuals.
Senior Brand Manager Sarah du Plessis spoke on the Mentos Experimentos candy saying, "The fruit bag segment is one of the most exciting growth spaces in sugar confectionery right now, and Experimentos is our most ambitious move yet to capitalise on that. A bold, category-first innovation, this is a must-stock for any retailer looking to drive incremental sales. Gen Z are rewriting the rules of confectionery consumption – they want flavour excitement, textural surprise and the freedom to make it their own. Experimentos was created entirely around that insight.”
What's Driving This Trend
- Mix-and-match Confectionery
- Customizable candy formats create fresh potential for products that let consumers combine flavors, textures and formats into personalized snack experiences.
- Gen-z Flavor Experimentation
- Youth-focused treats centered on novelty and self-expression signal opportunities for brands to build playful, social-ready products around curiosity-driven consumption.
- Texture-layered Snacking
- Pairing chewy, jelly and hard candy elements reflects growing demand for multisensory snacks that differentiate through mouthfeel as much as flavor.
Who This Affects Most
- Candy and Confectionery
- Interactive sweets expand the category beyond single-flavor products by introducing modular formats that can drive repeat discovery and incremental purchases.
- Retail Merchandising
- Bold point-of-sale storytelling and customizable product concepts give retailers new ways to convert impulse shoppers through visual novelty and experimentation.
- Social Media Marketing
- Shareable candy combinations align with digital campaigns that turn product discovery into participatory content for younger consumer audiences.
