Coastal imagery tends to conjure up feelings of leisure, freedom and youth in many people, which are exactly the emotions that Lifeboats packaging wish to instill in consumers.
Supa Frank designed the new identity for the line of RNLI confections, opting to showcase the icons of the beautiful British seaside. Sailboats, sand pails, boathouses, bridges and lighthouses look delightful on the otherwise whitewashed labels of the range of boxes, wrappers and pouches that envelope chocolate bars and assorted treats. Popping these mint crumbles and Cornish clotted cream fudge into your mouth will truly make you feel like you're on summer vacation.
Candy tends to have such an effect on people of all ages, where the sweet sugary snacks harken back to childhood enjoyment. Lifeboats packaging certainly offers a lighthearted treat, inside and out.