It is a brand identity designer's challenge to make mere paper look luxurious in order to best present a high quality product, and the strategy used for Monggo Chocolate packaging was to decorate the desserts' wrappers like exquisite textiles.
The Javan art of Batik fabric treatment inspired the magnificent motifs that cover each scrumptious bar of chocolate. An assortment of elaborate designs ornament one end of every envelope to signify a certain extravagant sophistication. Circles, diamonds, lines and florals are printed in deluxe gold, beige and brown inks to reference the monochromatic cloth dyeing process of Indonesia.
Maintaining an aesthetic balance, Jonathan Krisyadi has left the other part of Monggo Chocolate packaging pattern-free with a plain background, a bit of text and a photo of each dessert next to its exotic ingredients.
More Stats +/-
Adhestive Handle Branding
Chronicle Cabernet Branding
Yummy Yellow Packaging
Marvelous Melting Branding
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.