Every sweet tooth rejoiced the moment that cocoa beans were found to have health benefits. Elixir Chocolate packaging appears to reference the nutritional and scientific findings, embodying an image that is distinctly pharmaceutical. Between the antioxidants and the natural antidepressant attributes, this range of exotic chocolate bars is surely good for consumers on some level.
Through this visual language of clinical symbols, each of the four flavors of scrumptious snacks is indicated by an abbreviated notation that looks similar to elements on the periodic table with an undoubtedly chemical character. Nu, Wa, Ch and Hn mark their defining ingredients of nougat, wasabi, champagne and honey. No illustrations decorate Elixir Chocolate packaging, as its competitors typically have, for Rebecca Bibby boxed her sweets in what appear to be pharmacy-stamped bags and one-color pill packages.
Why This Trend Is Growing
- Pharmaceutical Packaging
- Opportunity for disruptively innovating the visual look and feel of candy packaging to highly resemble drug packaging.
- Health-conscious Sweets
- Opportunity for innovating the food industry to cater to a health-conscious audience through producing treats with nutritional and scientific findings.
- Product Branding
- Opportunity for brands to differentiate themselves and appeal to a sophisticated, health-conscious audience by creating functional products that emphasize health benefits.
Industries Being Reshaped
- Confectionery Industry
- Opportunity for candy brands to disrupt the industry by creating health-conscious product lines with medicinally marketed packaging.
- Nutraceutical Industry
- Opportunity for the nutraceutical industry to target a younger population by marketing functional products like Elixir Chocolate as both a treat and a nutritional supplement.
- Pharmaceutical Industry
- Opportunity for pharmaceutical companies to expand their branding and appeal to an atypical audience that may not have considered their products by creating health products beyond medicine.
