Chocolate and cocoa product manufacturer Barry Callebaut is introducing the first nutraceutical fruit drink in the form of a cocoa elixir that shares the many benefits of 100% pure cacaofruit. The beverage is said to have a zesty fruity taste and the product, Elix, also upcycled the cacaofruit in its entirely, which positively supports not just the body but also nature and communities.
As an ingredient, cacaofruit naturally contains the required amount of flavanols to optimize the blood flow across the entire body and it's a nutritious source of iron, magnesium and potassium.
At a time when people are increasingly interested in food and beverages to bolster their everyday well-being, Elix speaks to Generation X, a group that believes in supporting their mind-body health.
Why This Trend Is Growing
- Nutraceutical Fruit Beverages
- There is an opportunity for beverage manufacturers to create nutraceutical fruit drinks that promote health and wellness.
- Upcycling Food Byproducts
- Companies can create products using upcycled food byproducts to reduce waste and positively impact the environment.
- Functional Ingredients in Beverages
- There is a growing demand for functional ingredients in beverages that provide health benefits beyond hydration.
Industries Being Reshaped
- Beverage Manufacturing
- Beverage companies can incorporate nutraceutical fruit drinks and functional ingredients to meet the demand for healthier beverage options.
- Food Waste Management
- Companies can focus on upcycling food byproducts into new products or finding ways to reduce food waste in their operations.
- Supplement Industry
- Supplement companies can explore the use of cacaofruit and other functional ingredients to create products that support overall health and wellness.
