When designing a brand's identity, the inspiration need not always come from the product itself, but it can surface in some rather unexpected places. Interestingly, it's the novel A Clockwork Orange that influenced Laranja Mecanica packaging.
Brazilian student Jessica Comin is intrigued by the main character's journey and particularly the way in which Alex was brainwashed, resulting in a change to the way he interacted with the world. Employing heavy visual symbolism that references the plot of the book, the designer covered these chocolate boxes with images of violence and sickness.
To get to the guarded truffles in the middle, the consumer is assigned the task of taming an impenetrable-looking geometric box, eventually turning its pyramidal sides in to form a cube. Within the Laranja Mecanica packaging, round sweets are wrapped in foil to take the appearance of the eyes which first failed the protagonist.
Key Themes Behind This Trend
- Book-inspired Branding
- Explore branding opportunities inspired by popular literature and their characters.
- Interactive Packaging
- Design packaging that engages the consumer through puzzle-like opening mechanisms or hidden elements.
- Symbolic Imagery
- Incorporate metaphorical or allegorical imagery to convey the story or message behind a product or brand.
Where This Applies
- Food and Beverage
- Create innovative packaging for chocolates, candies or other food and beverage items that incorporates storytelling and interactivity.
- Publishing
- Collaborate with designers to create merchandise or limited edition products inspired by popular literature.
- Marketing and Advertising
- Develop marketing campaigns for products that incorporate visual symbols and imagery to pique consumer interest and engagement.
