It's crucial for businesses to understand the buying habits of young consumers, and this list of April 2020 youth trends highlights some of the ways brands and services have captured the attention of younger Millennials and Gen Z.
Notable ideas on this list include Fenty Beauty's Tik Tok House, which opened in Los Angeles as a creative space for young influencers to create online content. This initiative positions Rihanna's Fenty Beauty as a go-to for young creatives, while encouraging consumers to get more connected with the brand. Moreover, the designer label Saint Laurent is appealing to the nostalgia-driven Gen Z demographic through partnering with lomography to offer a designer film cameras at an accessible price point. From a marketing perspective, Chips A Hoy stood out for reviving its old mascot for a nostalgic ad campaign.
Top 100 Youth Trends in April
100
Stylish Consumer Coffee Grinders
This Coffee Grinder by Husky Design is Expertly Finished
99
Child-Friendly Knife Sets
The Opinel Le Petit Chef Gets Kids Ready to Prepare in the Kitchen
98
Sultry Gen Z Apparel
The Playboy X MISSGUIDED Collaboration Aims to Empower Consumers Globally
97
Meditative Puzzle Activities
'Inner Piece' Makes Modern Puzzles for Distraction-Free Quiet Time
96
Self-Isolation-Themed Campaigns
Nike Engages in Self-Isolation Advocacy with Its New Campaign
95
At-Home Play Packs
Toyr"R"Us Canada Created Entertaining 'R' Stay-at-Home Play Packs
94
Educational Family Robots
Clicbot is a Family-Friendly Robot That Teaches Kids to Code
93
Six-in-One High Chairs
This Baby High Chair Adjusts for Height, Tray & Position Changes
92
Transitional Childhood Furniture Systems
The 'Sila' Armchair is for Children Aged One to 10
91
Bee-Friendly Garden Kits
The Pollinator Protector Activity Kit by Modern Sprout Supports Bees
90
Comprehensive Coronovirus Dashboards
Microsoft Bing Launched a Digital Map to Keep Users Informed
89
Location-Tracking Kids Smartwatches
The 'AKI' Children's Smartwatch Concept is Simple to Use
88
Playfully Packaged Engineering Toys
These Construction Toys for Kids Have Boxes Double as Playsets
87
Child-Approved Hotel Designs
This Park Plaza London Riverbank Suite is Designed by Kids for Kids
86
Self-Isolation Dance Parties
'Stevie' is a New Short Dance Film Examining the Mind of a Teen
85
Compact Fruit Snacks
Joolies' Date Snack Pack Contains Just Three Pitted or Whole Dates
84
Vivid Animal Print Backpacks
The Herschel Heritage™ Youth Backpack is Fun and Functional
83
Dancing Sloth Toys
ZURU's Fifi "The Flossing Sloth" Slowly Moves to Popular Dance
82
Beach Cleanup Games
Rockpool Challenges Players to Collect Garbage Before the Tide Comes In
81
AR Storybook Alphabet Apps
The Dr Seuss's ABC - An Amazing AR Alphabet! App is Interactive
80
Nostalgic Millennial-Targeted Cereals
Magic Spoon Launched New Limited-Edition Mini Boxes
79
Buildable Sci-Fi Helmets
LEGO's Star Wars Helmet Kits Appeal to Fans of All Ages
78
Mess-Free Tie Dye Toys
The Swirl & Style Tie Dye Studio Maker Simplifies Tie Dye for Kids
77
Teen-Targeted Digital-Only Banks
'Club Walrus' Lets Users Maintain More Independence
76
Doorbell Camera Campaigns
The Reebok Zig Kinetica is Being Introduced on Doorbell Cams
75
Dairy-Free Baby Food Pouches
Ella's Kitchen Makes Breakfasts, Yogurt & Pudding Dairy-Free for Kids
74
Farm-to-Kitchen Playsets
KidKraft's Farm-to-Table Play Kitchen Includes a Window Box for Food Toys
73
Next-Gen Beauty Brands
MOB Beauty is a New Brand from Makeup Industry Veterans
72
Culture-Parodying Streetwear Labels
Conichiwa Bonjour Released Its SS20 Line
71
Whipped Coffee Beverages
A "Reversed Latte" is Made by Whipping Instant Coffee, Sugar & Hot Water
70
Motivational Streamed Fitness Classes
Fitness Expert Andrea Marcellus Launched Online Classes
69
Global Design Label Competitions
GIANNI is Launching the HOME IS WHERE THE HEART IS Competition
68
Wallet-Friendly Supportive Sports Bras
GYMSHARK Launched a New Sports Bra Range That's Under $50
67
Cartoon Cat-Inspired Footwear
Dr. Martens and Hello Kitty Join Forces to Honor Their Anniversary
66
Celebrity Social Media Houses
Fenty Beauty's TikTok House Opens to Rising Online Talent
65
Mythical Audio Accessories
The Unicorn Hearts Earbuds & Winder Set from Claire's is Whimsical
64
Felt Pizza Toys
IKEA's Dutig Pizza Set Consists of 24 Pieces
63
Kid-Made Custom Lip Balms
This Entrepreneur Kids Club Sold Lip Balms During the Winter Season
62
Female-Focused Cannabis Brands
Aja is a Cannabis Brand for Women Targeting Gen X and Millennials
61
Viral Video Format Ads
Taco Bell Launched a National Ad Campaign with TikTok's Video Format
60
Free-Streaming Social Media Campaigns
Popeyes Created a Campaign That Shares Netflix Login Details
59
Teen Anti-Acne Skincare
tbh. Skincare Products are Based on a Scientifically Proven "Acne Hack"
58
Political Troll Toys
Wild Hair Creations' Party Animals Take the Shape of Iconic USA Symbols
57
Tri-Fold Immune Supplements
vitafusion Triple Immune Power Has Prebiotics, Vitamins & Elderberry
56
Vivid Butterfly-Printed Streetwear
The Palm Angels Butterfly Bowling Shirt is 90s-Inspired
55
Community-Centric Craft Boutiqes
Kulture House Dubai Offers an Art Gallery, Boutique, Cafe, & More
54
Hyper-Targeted Gummy Vitamins
The vitafusion Goodness Supplements Come in an Array of Options
53
Animal-Themed Snap-On Bracelets
The OMY Super Buddies Bracelets Celebrate Wildlife
52
Tween-Created Board Games
Betcha Can't! Was Invented by a Kids Ages 12 and 13
51
Millennial-Targeted Hair Loss Products
Keeps is Offering Customers 50% Off Its Tailored Products
50
Collaboration Marshmallow Candy Clogs
The Peeps x Crocs Classic Clogs Come in Three Color Options
49
Whimsical Biscuit Stick Boxes
Pocky's Ultra-Slim Packaging Design Appeals to Gen Z
48
Kid-Friendly Protein Drinks
Iconic Kids is a Line of Zero-Sugar Protein Shakes for Kids
47
Bite-Sized Protein Snacks
Kate's Real Food Recently Launched the New Snack Bites
46
Springy Scissor Accessories
The Universal Kids Scissor Has a Safe, Lockable Design
45
Designer Scout Accessories
Diane von Furstenberg Created Limited-Edition Girl Scouts Accessories
44
Nostalgic Mascot Returning Ads
Chips Ahoy Brought Back Its Mascot for Its Latest Ad Campaign
43
Independent Skincare Campaigns
The 'Skindie' Campaign Brings Attention to Under-the-Radar Brands
42
Water-Powered Microbiome Skincare Powders
'The Powder of Youth' by aN-hydra is Clinically Proven
41
Virtual Roller Coaster Rides
Canada's Wonderland is Sharing 34 Virtual Roller Coaster Rides
40
Hair Removal Jellies
Nuthing Makes Fun-Focused Hair Removal Solutions for Gen Z
39
Free All-Encompassing Fitness Apps
Nike Releases a Free Workout App in Response to COVID-19
38
Designer Film Cameras
Saint Laurent's Lomography Collaboration Offer Limited Edition Film Cameras
37
Collaborative Beauty Hubs
The Fenty Beauty House Helps Influencers Create TikTok Content
36
Frosted Cotton Candy Cookies
Walmart's Cotton Candy Frosted Sugar Cookies are a Hybrid Treat
35
Night Vision Robotic Vacuums
The Latest Dyson 360 Heurist Vacuum Sees in Low-Lit Environments
34
Political Lipstick Relief Efforts
LipSlut Will Donate 100% of Profits to COVID-19 Relief Efforts
33
Caviar-Inspired Easter Treats
The Chocaviar Easter Egg is Luxe and Decadent
32
Animal-Inspired Festive Chocolates
Hotel Chocolat's Easter Pen Pals Treats Include Three Flavors
31
Customizable Crafting Toys
LEGO DOTS Introduces a Fun New Way to Make Custom Accessories & Decor
30
Video Platform Advertising Partnerships
TikTok Singed an Advertising Deal with the Trade Desk
29
Allergen-Included Baby Foods
Square Baby Intentionally Makes Baby Food with Eight Top Allergens
28
Affordable Simulation Game Prices
EA's The Sims 4 Sale Sees the Game for Just $5 USD
27
Privacy-Focused Security Cameras
The Kangaroo Indoor Security Camera Has a Built-in Privacy Cover
26
Energizing School-Safe Snacks
Mavericks Makes Junk-Free Cookies and Crackers for Kids
25
Clean Beauty Brand Essentials
Billie's Clean Beauty Essentials Offer 3 New Products
24
Unicorn-Adorned Easter Eggs
The Thorntons Milk Chocolate Unicorn Easter Egg is Whimsical
23
Branded Cereal Pancakes
The IHOP Cereal Pancakes Come in Three Options
22
Song-Playing Hand Soaps
'Soap Record' by Lush Cosmetics Plays the Tune of Happy Birthday Twice
21
Gen Z-Targeted Sports Networks
Overtime, a Digital Sports Network, is Part of adidas' Accelarator
20
Vibrant Zebra Print Footwear
The YRU Qomet Shoe in Zebra is Inspired by Nostalgic Raver Apparel
19
Woodland-Inspired Stationery Accessories
Ooly's Woodland Writing Pals are Sold in Two-Piece Sets
18
Free Indigenous-Focused Lacrosse Camps
The Sports Camps in Fraser Valley Welcome Ages Six to 13
17
Free Child-Friendly Streaming Content
Amazon is Offering Free Prime Video Content World Wide
16
Classic Soda-Inspired Kombuchas
The Revive Soda Pop Series Includes Root Beer and More
15
Energizing Two-Minute Facials
The Yerba Mate Resurfacing Energy Facial is Fast-Acting
14
Video Game-Inspired Toy Sets
The Lego x Nintendo Super Mario Sets are Interactive
13
Rugged Adaptable Action Cams
The Insta360 ONE R Captures 360-Degree Footage, 4K Video and More
12
Low-Alcohol Bars
London's Shaman Helps People Partake in "Healthy Hedonism"
11
Chocolate Milk Cans
La Colombe's Draft Chocolate Milk Boasts a Rich and Foamy Texture
10
Flagship Sports Audio Networks
Spotify's Acquirement of The Ringer is Part of its Global Strategy
9
Suspended AR Effects
Facebook Will Not Longer Be Approving New AR Effects Due to COVID-19
8
Upcycled DIY Robotic Kits
Junkbot Enables Young Learners to Create Their Own Robots
7
Cow-Printed Camera Cases
Urban Outfitters' Cow Instax Mini Camera Bag Boasts a Bold Seasonal Print
6
Youthful Light-Reflecting Serums
The Supermood Youth Glo Radiance Serum Contains Moth Bean Extract
5
Disappearing Social Media Text
Instagram Confirmed It is Testing a New Text Messaging Feature
4
Car Racing Diversity Programs
Rev Racing is Launched to Empower Racial Diversity in NASCAR
3
Millennial-Focused Car Campaigns
Hyundai Motor America Launched a New Campaign for the Elantra
2
Fact-Friendly Social Media Platforms
Instagram Will Down-Rank Content That Was Deemed Inaccurate
1
Senior Reality Dating Shows
'The Bachelor' Put Out a Casting Call for Senior Citizens
Related Ideas
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
90s-Inspired Califonian Fashion
Doni Nahmias Recently Debuted the California Poetry Capsule
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Gen Alpha-Focused Eyewear Collabs
Zenni Partnered with FreshCut to Market to Roblox Users
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Gen Z Gloss Brands
Glosshood Celebrates Your Inner Child with Its Product Range and Branding
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Bunny-Themed Makeup Collections
Maybelline Taps the Bunny-Eared Namito for the Lunar New Year
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Metaverse Marketing Partnerships
Dentsu Inc. is Working with Naver Z on Zepeto Client Marketing
New Wave-Inspired Fashion Collections
ALYX and END. Debut the Neon Capsule at Milan Fashion Week
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Youthful Glide-On Fragrances
Sparti Scents Brings the Fun of Fragrance to Gen Z
Gen Z-Targeted Fruit Snacks
Gushers and Fruit by the Foot Received Logo Refreshes
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Age-Inclusive Collaborative Streetwear
LL Bean Joins Forces with BEAMS on a Capsule for SS23
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Gen Z Fragrance Campaigns
Axe's Fine Fragrance Collection Campaign Stars Lil Baby
Vibrant Children's Fall Fashion
nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Classic Cozy Streetwear Capsules
STAMPD’s Latest Capsule Boasts a Muted Color Scheme
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Premium Streetwear-Informed Eyewear
The Stüssy Eyewear Series for Spring 2024 is Captivating
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Hip Hop Fashion Exhibitions
MFIT Presents Fresh, Fly, and Fabulous: Fifty Years of Hip Hop Style
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Content House-Backed Collections
FaZe Clan and Nike Debut a New Apparel and Footwear Collaboration
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Gen Z-Targeted Sleepwear Brands
The Children's Place Recently Launched the PJ Place Brand
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Turntable-Inspired Palettes
SHEGLAM's Vinyl Pop Color Palette is Made for Mixing and Matching
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Gen Alpha-Targeted Ice Cream Trucks
Unilever Taps Robomart to Launch 'The Ice Cream Shop'
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Luxe Monogrammed Spring Apparel
adida and Gucci Join Forces on a New Capsule for SS23
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Affordable Gen Z Apparel
Foundry by Cover Story Clothing Enters the Fashion Scene Through AJIO
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Digital-First Fashion Houses
House of Blueberry Backs Female Design & Aesthetic in the Metaverse
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Prom Fashion Pop-Ups
House of Prom is a Limited-Time Pop-Up for Prom Goers
Nostalgic Emo Band-Inspired Shoes
adidas is Channelling Teen Angst with the Fall Out Boy Sneakers
Luxurious Graphic Retro-Tinged Fashion
YSL Presents The Vintage Collection of Band Merch
Vintage Women's Sportswear
Sporty & Rich Partners with adidas to Launch New 'Campus 80s' Capsule
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Gen Z Mental Health Platforms
Batiste's Cause Marketing Platform Supports Gen Z Mental Health
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Makeup-Focused Metaverse Worlds
NYX Professional Makeup Unveils a Metaverse Experience in Roblox
Gen Z-Targeting TikTok Tools
American Express & TikTok Launch the '#ShopSmall Accelerator' Program
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Youthful Backpack Capsules
Skybags and 'The Archies' Unite for a Gen Z-Focused Backpack Collection
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Collegiate Esports Tournaments
Coca-Cola and McDonald’s Extend their Partnership with Brag House
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Refreshed Streetwear Collections
Billionaire Boys Club Goes Back to Its Roots for Spring 2023
Nostalgic Spring-Ready Fashion Capsules
Filling Pieces Unveils its Gelato Games Capsule for SS24
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Vibrantly Designed Spring Apparel
Yardsale Presents its Latest Collection for Spring 2023
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Gen Z Elevated Spring Basics
Grey Bandit Unveils its Spring 2024 Collection
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Gen Z-Approved Cartoon Streetwear
BT21 Collaborates with FRAGMENT on a New Streetwear Collection
Gen Z Streetwear Brands
'HOS Wear' Prioritizes Individuality and Self-Expression with its Clothing
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
90s-Inspired Tween Fashion
John Lewis' New Collection Will Outfit Gen Alpha
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Celebrity-Founded Fashion Brands
Kylie Jenner Unveils Her Debut Fashion Brand Called Khy
Gen Z Denim Brands
Karl Lagerfeld Jeans Celebrates Individuality & Self-Expression
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Nostalgic Music Discovery Apps
The 'Rewind' App Helps Gen Z Delve Into the Music Of Past Decades
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Unpredictable Fashion Collections
Our Legacy Debuts Its Spring 2024 Line, Titled 'Snow in April'
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Chic Summer-Ready Apparel
Zalando Launches a New 40-Piece Capsule Collection with Paco Rabanne
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Luxurious Spring-Ready Streetwear
AMBUSH Presents a Look at its New Collection for SS24
Cartoon-Inspired Fashion House Tributes
Givenchy and Disney Celebrate 100 Years
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest