Promoting Excess

Alcohol-promoting apparel reflects the growing need for personal expression

Implications - With mass media and celebrity culture often promoting vices such as partying and drinking as something ordinary, modern consumers are becoming more immune and subsequently more accepting of such expressions. Apparel pieces that promote hedonism allow consumers to express their indulgence in such activities, combining edgy everyday designs with the need for bold and explicit expression.
SCORE: 4.1
Mild Top 6 Examples: 31,320 Total Clicks Oct 12 - Mar 14
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DEMOGRAPHICS
Consumer Insight Topics: FashionSpecialFashion for Men
Handy Alcoholic Attire - The Beer Hoodie Sweatshirt Makes Drinking Hands Free
SCORE: 5.7
Warm 16,045 Clicks Pub: Oct 21, 12
Handy Alcoholic Attire
The Beer Hoodie Sweatshirt Makes Drinking Hands Free
University and college students are sure to appreciate the design for the Beer Hoodie Sweatshirt. This awesome piece of clothing will allow you to keep your hands warm while drinking outside. The... [More]
Beer-Branded Denim - The Heineken X Neighborhood Denim Collection Exudes Quality
SCORE: 5.1
Warm 3,874 Clicks Pub: Nov 25, 13
Beer-Branded Denim
The Heineken X Neighborhood Denim Collection Exudes Quality
A collaboration between Heineken and Japanese fashion brand ‘NEIGHBORHOOD’ created the Heineken100 Denim Collection. It’s common for t-shirts to bear logos for beer brands, but... [More]
Drink-Demanding Shirts - These Sloppy Slogan Shirts are from Print Liberation
SCORE: 3.9
Warm 4,334 Clicks Pub: Jan 30, 14
Drink-Demanding Shirts
These Sloppy Slogan Shirts are from Print Liberation
These slogan shirts demand that you get super sloppy and dangerously drunk on your next night out. Now when you go out, you wont ever need to be able to speak to order your next round. As long as... [More]
Mapped-Out Alcohol Tees - This Funny Drinking Tee Will Give You a Lesson in Geography
SCORE: 4.7
Mild 2,490 Clicks Pub: Feb 28, 14
Mapped-Out Alcohol Tees
This Funny Drinking Tee Will Give You a Lesson in Geography
This funny drinking tee will make you able to say that, “yes indeed, alcohol has done good things for my life.” It taught you about geography. Apparently 37% of Americans can’t find the US on... [More]
Alcohol-Toting Ensembles - The Drinkmaster Hoodie is a Hands-Free Booze-Carrying Option
SCORE: 2.7
Mild 2,872 Clicks Pub: Jan 25, 13
Alcohol-Toting Ensembles
The Drinkmaster Hoodie is a Hands-Free Booze-Carrying Option
While we often make sure we have enough pockets for our keys or phone, the Drinkmaster Hoodie makes sure we have enough pockets for our alcoholic beverages! Equipped with all sorts of secretly... [More]
Festive Alcohol-Branded Hosiery - The Green Beer Socks are the Perfect St. Patrick's Day Apparel
SCORE: 2
Untested 1,705 Clicks Pub: Mar 5, 13
Festive Alcohol-Branded Hosiery
The Green Beer Socks are the Perfect St. Patrick's Day Apparel
With St. Patrick’s day right around the corner, there’s no better time to start looking for some festive clothing to wear on that special day, and the Green Beer Socks are one way to... [More]