The AAPE Fall 2012 collection takes heavy influences from hip-hop music and the people who listen to it. The lookbook even shows the models holding speakers, wearing headphones and carrying boomboxes.
The collection keeps things very comfortable with a selection of comfy hoodies, relaxed-fit pants and crew neck sweaters. Other items in the collection include a jean suit jacket, varsity jackets and quilted vests. All the items have a distinct Bathing Ape hip-hop swagger to them. Caps and beanies round out the AAPE Fall 2012 collection.
This collection belongs on city streets. You can just see kids walking down the street with a boombox and starting an impromtu rap battle, or break dance circle. I think this points to how genuine the clothing brand is. AAPE knows who its customer is. So if you are one of those customers, keep your eye out for the collection to be released later this month.
Stats for Modern Hip-Hop Apparel
Trending: Older & Buzzing
Research: 27,480 clicks in 185 w
Interest: 2.7 minutes
Concept: AAPE Fall 2012
Related: 82 examples / 63 photos
Segment: Males, 12-35
Comparison Set: 30 similar articles, including: grown-up ape gear, formal urban menswear, and minimalist urban fashions.
Modern Hip-Hop Apparel
More Stats +/-
Formal Urban Menswear
Grown-Up Ape Gear
Minimalist Urban Fashions
Sci-Fi Soldier Figurines
Childish Gamer Celebratory Shirts