Awkward Expression

Purposely uncomfortable ads offer consumers humorously relatable situations

Implications - With brands often marketing products through aesthetic appeal, envisioning how that item will fit in real life can be challenging for the average consumer. Commercials that feature awkward encounters provide humorous situational experiences that people can easily identify with, appealing to the desire to connect through shared experiences.
SCORE: 3.3
Untested Top 5 Examples: 4,361 Total Clicks Jan 13 - Feb 14
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DEMOGRAPHICS
Consumer Insight Topics: MarketingCommercials
Awkward Breast-Resting Campaigns - This Breast Cancer Campaign Promotes 'Mamming'
SCORE: 4
Mild 1,141 Clicks Pub: Oct 20, 13
Awkward Breast-Resting Campaigns
This Breast Cancer Campaign Promotes 'Mamming'
In order to promote breast cancer awareness, the 360i agency in New York developed a campaign to encourage ‘Mamming,’ which tells women to “lay your boobs on stuff” and most... [More]
Spectator-Shaming Car Ads - A Kia Ad Embarrases a Spectator to Promote the Kia 'Cerato'
SCORE: 3.9
Untested 1,439 Clicks Pub: May 28, 13
Spectator-Shaming Car Ads
A Kia Ad Embarrases a Spectator to Promote the Kia 'Cerato'
Using the crowd camera of a football game in Australia, an ad by Kia called ‘Pick of the Day’ shamed a spectator and used it to advertise their new ‘Kia Cerato’. Developed by... [More]
Awkward Arm Shaking Ads - The 'Awkward Shake' Video Showcases a Funny Hand Motion
SCORE: 3.4
Untested 744 Clicks Pub: Jun 22, 13
Awkward Arm Shaking Ads
The 'Awkward Shake' Video Showcases a Funny Hand Motion
The Awkward Shake ad highlights a certain hand motion that men will undoubtedly recognize.  Created by the 7th Chamber company for the UK drink company ‘For Goodness Shake,’ the... [More]
Awkward Adult Conversation Ads - This JetBlue Commercial Makes a Case for Booking Your Vacation
SCORE: 2.1
Untested 424 Clicks Pub: Jan 21, 13
Awkward Adult Conversation Ads
This JetBlue Commercial Makes a Case for Booking Your Vacation
One mom in this JetBlue commercial ends up more than a little embarrassed when her kids find something in her sock drawer they aren’t supposed to be playing with. The scene starts innocently... [More]
Awkward Youth Commercials - Sprite’s Awkward Soda Pop Commercial Reenacts Youth Culture
SCORE: 2.4
Untested 613 Clicks Pub: Apr 8, 13
Awkward Youth Commercials
Sprite’s Awkward Soda Pop Commercial Reenacts Youth Culture
These awkward soda pop commercial is a new way companies are trying to relate to a younger audience. Sprite’s new campaign entitled ‘Obey You’ features various clips of individuals in... [More]