From immersive events that involve DJ sets to water slides set up to augment your regular morning commute, there have been plenty of creative brand activations executed over the past year that succeeded in creating a memorable brand interaction with consumers.
Aside from busy public squares, two places in particular that remain a top spot for brand activations are sporting events and music festivals. At this year's Wimbledon Championships, brands like Evian, Stella Artois and Pimm's launched immersive experiences that familiarized attendees with the lifestyle forwarded by the brand. A second hot bed for creative brand activations is music festivals. This year, Osheaga hosted a dynamic greenhouse experience in which guests could try out the brand's latest product range.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
