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Luxury and gimmicky toothbrush innovations illustrate the appeal of hygiene
Implications - A range of dental innovations have changed the act of brushing teeth, including child-geared products such as musical toothbrushes and happy face suction cups to make oral hygiene fun, to products that make the act more convenient such as pre-pasted and flossing toothbrushes. Oral hygiene has improved dramatically in North America over the last four decades, due to an increase in awareness, education and dental innovation. There is a clear demand for products that make necessary tasks more convenient or enjoyable. [More]
SCORE 3.7
Popularity
Activity
Freshness
Megatrends
Patterns
52,897 Total Clicks
Nov 06 - Nov 07
Warm
Adding a hint of flavor, cause or theme is enough to turn something ubiquitous
Implications - Anything infused with uniqueness, opulence or creativity is favored over the bland, and that includes items of necessity and survival. As much as water is a necessity, numerous companies have also found ways to turn hydration into a memorable experience. For example, Balance Water is infused with wildflower essences to promote balance and well being. By adding design or detail, objects can easily achieve luxury status, thereby retailing for more than they would in a more basic state. Consumers increasingly defining themselves through their possessions; there is a demand to stand out, appear affluent and have objects of exclusivity. [More]
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
398,828 Total Clicks
Sep 08 - Aug 13
Mild