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eLearning > Innovation & Change > Infectious Messaging > Module 4 / 4

Bonus Workshop

Instructor: Jeremy Gutsche
When you envision how the near future might look, It's likely you cite changes that are perhaps already taking place. This module highlights an activity to fast-track your thinking and rework how you view time and progress.

By internalizing the pace of change that has already happened, you’ll realize that your far-future predictions are likely not that far off. The exercise highlighted in this module will help you prepare for it.
Workshop Questions:
1. What is one industry shift that has greatly impacted your business that you didn't see coming?
2. If you could turn back time to 5 years ago, what would you change about your brand's plans? What would you keep?
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Insights by Trend Hunter AI
Neutral Beverage
Beverage brands prioritize carbon-neutral or negative production
Trend - Brands in the beverage space are re-shifting production processes to reduce their impact on the environment--aiming for carbon-neutral or negative outputs. Brands attempting this include everything from water to alcohol beverages.
Workshop Question - How is your brand prioritizing reducing its carbon output, or impact on the environment in general?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
QSR Sanitation
QSR companies are creating sanitation initiatives promoting consumer safety
Trend - QSR businesses are highlighting new sanitation initiatives to make consumers feel better as locations reopen after the initial outbreak of COVID-19. These initiatives are being highlighted through marketing campaigns, as well as novel branding, which combine to quell the concerns of consumers.
Workshop Question - How can your company emphasize consumer safety?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sports Bubble
Sports leagues are resuming in 'bubbles' to adhere to precautionary standards
Trend - The COVID-19 pandemic caused many major sports leagues to pause their season in order to ensure players’ safety. As regulations become slowly lifted, leagues are resuming in "bubbles" that are monitored by strict protocols for the health and safety of everyone involved.
Workshop Question - What are some ways your brand can adapt to not being able to provide its regular product or services?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Resurgent Puzzles
Brands are launching new puzzle products amid COVID-19 boredom
Trend - Amid the COVID-19 lockdown, brands in various industries—ranging from QSR to the music industry—have launched new puzzles. These games feature distinctive features such as monochromatic coloring, branded imagery, and meditation-specific concepts.
Workshop Question - How can your brand support consumers through the "new normal"?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
QSR Solution
Quick service restaurants use tech-integrated solutions for post-COVID reopenings
Trend - As QSR brands begin reopening around the world, tech-integrated solutions are giving them the opportunity to ensure consumer and employee safety as COVID-19 remains a threat. These innovations include everything from lid-dispensing units to contact-free drink dispensers.
Workshop Question - How is your brand balancing consumer and employee anxieties with the desire to reopen?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
At-Home Ad
Brands release commercials filmed at home during the COVID-19 pandemic
Trend - In light of media production shutting or slowing down in the midst of the COVID-19 pandemic, brands are creating commercials filmed at-home--sometimes by the same technology that people use day-to-day for meetings and to keep in touch with friends. These commercials signal authenticity to the customers these brands are targeting.
Workshop Question - How is your brand offering authentic messaging to its customers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tween Connect
Brands are launching initiatives to help Gen Z stay social and mindful
Trend - Many brands are releasing various interactive and kid-friendly initiatives to highlight the importance of physical distancing during COVID-19. These launches have the objective to inform kids about the health pandemic, as well as to keep them connected with their friends.
Workshop Question - How is your brand addressing consumer concerns in socially trying times?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pop-Up Gifting
Seasonal gifting pop-ups have brand-specific themes
Trend - Brands are attempting to carve out their own niche during seasonal shopping periods by creating gifting pop-ups that are themed around their specific offerings. Whether charitable or selling a product/service, these spaces offer a novelty touch for consumers looking for something distinct during holiday seasons.
Workshop Question - How could your brand create a curated pop-up for customers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incremental Entrepreneurship
Services that enable small steps help busy consumers start businesses
Implications - Many consumers today want to start their own businesses, however, juggling entrepreneurship and personal responsibility can be difficult. This is especially true for Gen Xenos consumers, who are both inclined to start their own business, and dedicated to their family life. Services that enable one to approach entrepreneurship in incremental steps help maintain a work-life balance while also enabling the pursuit of that dream.
Workshop Question - How can your company provide entrepreneurial employees with more ambitious opportunities?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Streamlined Summary
Content and document summarization platforms are on the rise
Trend - The use of automated content or document summarization platforms is on the rise, and allowing consumers to review only important information that is pertinent to their personal or professional lives.
Workshop Question - How could your brand simplify its branding/content?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends