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eLearning > Innovation & Change > Infectious Messaging > Module 1 / 4

Intro to Infectious Messaging

Instructor: Jeremy Gutsche
We live in a world cluttered with chaos. If you want your innovative idea to break through all the noise, you need a well-packaged story. Fortunately, Trend Hunter has spent a lot of time studying this in our quest to attract billions of views to the website.

This course will teachyou how to do the same. By cultivating infection, your ideas will resonate, helping you leapfrog ahead of the competition.
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Insights by Trend Hunter AI
Millennial Move
Millennials are increasingly moving out of cities amid the COVID-19 pandemic
Trend - Developments and products, and campaigns that involve escapist or non-city living are being targeted with Millennial preferences in mind. These come as this generation begins moving back to suburbs, rural areas or vacation-like destinations due to the circumstances surrounding COVID-19.
Workshop Question - How is your brand accommodating the urgent, emerging needs of different demographics amidst the ongoing pandemic?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Store Monitoring
Companies are developing precautionary platforms for safe store visits
Trend - The COVID-19 pandemic has limited physical interaction for safety reasons. In response, essential locations that remain open have implemented technology that monitors in-store crowdto ensure safe interactions.
Workshop Question - How can your company practice safety standards during COVID-19?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Live E-Commerce
Live shopping experiences allow consumers to view as their items are selected
Trend - Live shopping apps and platforms offer a new way for consumers to engage with the e-commerce industry, allowing them to view their purchases as they're being made as an added form of interactivity.
Workshop Question - How could your brand enhance its e-commerce experience for customers?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pandemic Loneliness
Brands look to combat loneliness amidst the COVID-19 pandemic
Trend - With physical distancing measures preventing people from being able to go out and socialize as they once did, brands are looking to combat the worsening feelings of loneliness that people around the world are dealing with. Apps and services that bring people together remotely are able to aid in maintaining the mental health of consumers.
Workshop Question - How is your brand helping consumers navigate uncertainty and instability?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Supportive Streaming
Brands introduce livestreams to support and entertain people during COVID-19
Trend - As people remain limited to what they can find in the safety of their homes for their entertainment, more brands are offering livestreamed content that keeps people feeling stimulated as they figure out new ways to spend their time. Everything from aquarium views to more traditional TV content are now being offered in live formats for people to enjoy.
Workshop Question - How does your brand support its customers through stress and anxiety?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tween Connect
Brands are launching initiatives to help Gen Z stay social and mindful
Trend - Many brands are releasing various interactive and kid-friendly initiatives to highlight the importance of physical distancing during COVID-19. These launches have the objective to inform kids about the health pandemic, as well as to keep them connected with their friends.
Workshop Question - How is your brand addressing consumer concerns in socially trying times?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Cook
Brands and chefs are launching virtual cooking classes & shows for consumers to enjoy
Trend - With the expansion of physical distancing policies around the world, restaurants and celebrity chefs are launching virtual experiences that will help consumers innovate in their own kitchen. Whether they are about trying a new recipe or developing cooking skills further, these experiences are beneficial in a multitude of ways.
Workshop Question - How might your brand support consumers virtually in a crisis?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pop-Up Gifting
Seasonal gifting pop-ups have brand-specific themes
Trend - Brands are attempting to carve out their own niche during seasonal shopping periods by creating gifting pop-ups that are themed around their specific offerings. Whether charitable or selling a product/service, these spaces offer a novelty touch for consumers looking for something distinct during holiday seasons.
Workshop Question - How could your brand create a curated pop-up for customers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Voiced Playtime
Toys integrate voice technology for interactive, educational entertainment
Trend - With the rapid growth of voice technology being integrated into many aspects of consumers' lives, voice-activated technology is now being introduced to children through toys. By incorporating these features with toys already familiar to kids, brands are helping younger consumers adapt to this developing technology that's quickly becoming ubiquitous.
Workshop Question - Consider how your brand could leverage voice technology to create an engaging experience for your consumer.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Illuminated Office
Office lighting is enhanced via interactivity or productivity-promotion
Trend - Brands are incorporating lighting into their office spaces that prioritize productivity and creativity, whether that's in interactive installations or in items that track time spent working versus relaxing. Such products are able to create enhanced ambient environments that prioritize balance while working.
Workshop Question - How could your brand enhance its office space to prioritize both productivity and creativity?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends