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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Innovation & Change > Infectious Messaging > Module 1 / 4

Intro to Infectious Messaging

Instructor: Jeremy Gutsche
We live in a world cluttered with chaos. If you want your innovative idea to break through all the noise, you need a well-packaged story. Fortunately, Trend Hunter has spent a lot of time studying this in our quest to attract billions of views to the website.

This course will teachyou how to do the same. By cultivating infection, your ideas will resonate, helping you leapfrog ahead of the competition.
Get the 2024 Trend Report FREE

Insights by Trend Hunter AI

Standalone VR
Developers are creating VR headsets that do not rely on external computing
Trend - Brands are launching standalone spatial computing headsets that have processing power built into the device. These devices are small, portable, and do not require the user to be tethered to a computer. This makes the headsets quicker to use while reducing the barrier to entry for new customers.
Workshop Question - How could your brand ensure its products or services have minimal barriers to entry?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Developer-Targeted AR Glasses
Developer-Targeted AR Glasses
The XREAL Air 2 Ultra Creates Next-Gen Mixed-Reality Experiences
XREAL newly announced the XREAL Air 2 Ultra glasses and opened pre-orders for the newest addition to its XREAL Air series AR glasses. With six degrees of freedom (6DoF) via dual 3D environment... MORE
Accessible Comfort-Focused VR Headsets
Accessible Comfort-Focused VR Headsets
The Meta Quest 3 VR Headset is Compact and Slim
Virtual reality (VR) headsets are often associated with a very high price tag, but this notion is about to change thanks to the upcoming Meta Quest 3 VR headset. The headset is characterized by its... MORE
Spatial OS AR Headsets
Spatial OS AR Headsets
The Apple Vision Pro Headset Runs the visionOS Operating System
The Apple Vision Pro headset has been shown off by the brand as a spatial computing headset that’s meant to blend the real world with digital content to immerse users like never before. The... MORE
play_circle_filled Professional-Grade VR Headsets
Professional-Grade VR Headsets
Meta Unveiled the 'Quest Pro' Premium Headset at $1,599.99 USD
Meta unveiled the ‘Meta Quest Pro’ virtual reality headset as the successor to the ‘Meta Quest 2.’ While the Quest 2 is marketed primarily toward virtual reality gamers and... MORE
Inclusive Productivity
Inclusive management and productivity apps combat ageism in the workplace
Trend - Workplace management platforms are adapting to the varying needs of a multigenerational workforce--with UX, resources and tools that account for tech gaps between generations. These platforms ease processes and foster communication with the aim of achieving age-inclusive hiring and working environments.
Workshop Question - How could your brand better adapt to a multigenerational workforce with different strengths?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Nonprofit-Backed Senior Social Apps
Nonprofit-Backed Senior Social Apps
'Senior Planet Community' is Supported by the AARP for Seniors
‘Senior Planet Community’ is a social media app that proves the field is not just for younger consumers. There is a growing demand for online platforms that cater to the needs and... MORE
Peer-Connected Support Platforms
Peer-Connected Support Platforms
'Togetherall' Offers a Safe Online Community for Mutual Support
Togetherall is a peer-to-peer online community that offers mental health support to individuals aged 16 and above. It is moderated 24/7 by trained professionals who ensure the safety and anonymity... MORE
Multigenerational Workforce Apps
Multigenerational Workforce Apps
Microland Launches a Global Mobile App for Its Digital Workforce
Microland, a hybrid IT service provider, has launched MicrolandOneâ„¢, a digital employee app. The software eliminates the need to access desktops or laptops for essential business applications and... MORE
AI Boomer Mentor Programs
AI Boomer Mentor Programs
Eldera is Connecting Baby Boomers with Kids Who Need Mentors
Eldera, an online platform, has taken a unique approach to address loneliness and dispel generational stereotypes. This platform connects adults aged 60 and older with young people between the ages... MORE
Digital Age-Diverse Platforms
Digital Age-Diverse Platforms
Growing with Age is a Platform for Sustaining Age-Diverse Workforces
Growing with Age is a new interactive online platform that AARP, the Organization for Economic Cooperation and Development (OECD), and the World Economic Forum have developed to provide businesses... MORE
AI Brainstorm
Brands are launching AI tools that foster creativity and collaborative ideation
Trend - Startups are launching artificial intelligence (AI)-powered tools that automatically expand on and connect rough ideas. These tools are designed to foster creativity and enhance the value of brainstorming sessions—quickening the process of turning ideas into actionable plans.
Workshop Question - Where could your business implement AI-powered tools to improve its day-to-day operations?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI-Powered Brainstorming Tools
AI-Powered Brainstorming Tools
Ayoa Helps Users Brainstorm With Artificial Intelligence
Artificial Intelligence (AI) is revolutionizing creativity and efficiency in the workplace, especially through brainstorming and idea generation tools like Ayoa Ultimate. This platform integrates AI... MORE
Collaborative AI Mindmapping Tools
Collaborative AI Mindmapping Tools
'EdrawMind' is a Free Tool for Outlining Brand Decisions
‘EdrawMind’ is cross-platform mind mapping and brainstorming software from ‘Wondershare’ that helps users visualize ideas, organize information, manage projects, and... MORE
Raw Thought Organization Apps
Raw Thought Organization Apps
The 'Memosa' App Turns Ideas and Rambling into Organized Text
The ideation and brainstorming process can be chaotic and sometimes messy while also striking at any moment, so the ‘Memosa’ app is intended to help make sense of an otherwise complex... MORE
play_circle_filled Visual Collaboration AI Tools
Visual Collaboration AI Tools
'Mural' is a New AI Tool that Visualizes Ideas and Pipelines
Mural AI is a new feature of Mural, a visual collaboration platform that helps teams work together more effectively. Mural AI uses Microsoft Azure OpenAI to enhance the creative and problem-solving... MORE
Workplace Sabbatical
Businesses are establishing or highlighting workplace sabbatical programs
Trend - In an effort to reduce employee burnout and ensure retention, sabbaticals offered by companies are being established or if they already exist, emphasized as an employee perk. These programs are a benefit for employees who have spent several years at a company, and include weeks of time taking a break from work to explore passions, rest, or do volunteer work.
Workshop Question - How could your brand better invest in its employees' personal or financial wellbeing?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Paid Two Month Sabbaticals
Paid Two Month Sabbaticals
Intel Offers Its Employees a Paid Two Month Vacation Every Seven Years
Computer electronics giant Intel offers its employees a unique sabbatical program called ‘King of Benefits.’ The program works by offering long-term employees a fully paid eight-week... MORE
Workplace Benefits Programs
Workplace Benefits Programs
McDonald's Offers Paid Sabbaticals for 10-Year Employees
The McDonald’s Benefits Program at the popular fast-food restaurant covers everything from health benefits to paid vacation time. For corporate McDonald’s workers, every employee is... MORE
Environmental Internship Programs
Environmental Internship Programs
Patagonia Offers a Work Sabbatical During its Internship
In an effort to retain employees, many brands offer perks, and Patagonia is setting itself apart with its Environmental Internship Program, which offers a two-month work sabbatical. Employees from... MORE
Accessible Employee Sabbatical Programs
Accessible Employee Sabbatical Programs
Adobe Offers Mandatory Sabbaticals for 5-Year Employees
The Adobe Sabbatical Program at San Jose-based software company provides employees with added incentives to remain at the job and in good standing. Once an employee has worked at least 24 hours a... MORE
Monetized Recreation
Gen Z consumers are turning their creative hobbies into job opportunities
Trend - Known as being highly creative and tech-savvy, Gen Z consumers are increasingly likely (and able) to monetize their creative and recreational hobbies. This generational quality is being made more accessible with platforms that help them learn about and ultimately monetize their passions.
Workshop Question - How could your brand better cater to Gen Z's sense of creativity and/or tech-savviness?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Live Streaming Applications
Social Live Streaming Applications
TikTok is Launching a Monetizable Live Streaming Service
TikTok is launching a monetizable streaming service for creators, currently titled TikTok Live Stream. This is a separate service from the TikTok Live functionality that currently exists, as they... MORE
AI-Powered Course Creators
AI-Powered Course Creators
Kajabi's AI Creator Hub Simplifies the Whole Course Creation Process
Kajabi is on a mission to help people successfully create and distribute their course and this process is becoming even simpler thanks to the platform’s AI Creator Hub. This new artificial... MORE
Gen Z-Targeted Creator Applications
Gen Z-Targeted Creator Applications
Yubo Has Debuted the Pixel Reward Program to Pay Its Creators
‘Yubo,’ the video-based social media platform targeted towards the younger generation that allows creators to stream and upload short and long-form videos, has debuted the ‘Pixel... MORE
Educational Esports-Focused Courses
Educational Esports-Focused Courses
The IESF and NASEF Launch an Online Series of Esports Courses
The International Esports Federation (IESF) and the North America Scholastic Esports Federation (NASEF) have announced the arrival of a new online platform dedicated to providing gamers with over 3,... MORE
Creator-Based Marketing Opportunities
Creator-Based Marketing Opportunities
TikTok Announces its Branded Mission Ad Product for Creators
Branded Mission is TikTok’s initiative to provide creators with branded marketing opportunities through its video-sharing app. The new ad product will allow creators to connect with brands to... MORE
AI Travel
AI-based travel-planning apps take some of the work out of traveling
Trend - Smart-planning apps for travelers are becoming more popular, particularly as pandemic-prompted travel restrictions have lifted. Now, consumers are able to create customized itineraries with the help of AI-based apps that give users a better idea of local offerings and geographies.
Workshop Question - How could your brand better prioritize convenience for its customers?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Travel Planners
Smart Travel Planners
iplan.ai Uses Machine Learning to Produce Perfect Travel Itineraries
iplan.ai is a smart travel planning platform that utilizes artificial intelligence technology to help consumers efficiently and effectively put together travel itineraries. According to the company,... MORE
AI-Powered Travel Itinerary Platforms
AI-Powered Travel Itinerary Platforms
The 'Travelmoji' AI Travel Planner Makes Use of ChatGPT
The ‘Travelmoji’ AI travel planner is a machine learning tool for avid or amateur travelers alike to help them ideate the perfect trip by harnessing the power of artificial intelligence (... MORE
AI Travel Assistants
AI Travel Assistants
Expedia Launched a Travel Chatbot Plugin Powered by ChatGPT
From arranging accommodations to on-the-ground transportation, planning a trip can be overwhelming but with the help of a travel chatbot, making decisions and getting personalized recommendations... MORE
Multilingual AI Travel App
Multilingual AI Travel App
Traveluh Accounts for Different Cultural Nuances When Planning
Traveluh’s debut marks a significant stride in the evolving landscape of travel tech, underscoring the transformative power of AI in reshaping the industry. In an era inundated with digital... MORE
AI City Travel Planners
AI City Travel Planners
Travelicious is an AI Travel Planner Specifically for Cities
Travelicious is an AI travel planner, dedicated exclusively to city adventures. In a world inundated with multiple apps and websites for travel planning, Travelicious stands out as the ultimate... MORE
Live Fundraising
Live fundraising initiatives help consumers feel more connected
Trend - Live fundraising, whether for charities or creators looking for support, has become more popular as platforms make it easier to stream campaigns and content live. Donation options are often included in these initiatives and simplify the process of giving and receiving funds.
Workshop Question - How could your brand use live-campaigning to market its purpose, product or service?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Live Streaming Applications
Social Live Streaming Applications
TikTok is Launching a Monetizable Live Streaming Service
TikTok is launching a monetizable streaming service for creators, currently titled TikTok Live Stream. This is a separate service from the TikTok Live functionality that currently exists, as they... MORE
Charitable Live-Marketing Campaigns
Charitable Live-Marketing Campaigns
Interac Has Debuted Living Billboards as Part of Its Campaign
‘Interac,’ the immensely popular financial service brand, has launched a set of ‘living billboards’ across Canada as part of its ‘HolidayLife’ advertising campaign.... MORE
Gamified Charity Events
Gamified Charity Events
Make-A-Wish Partnered with Bandai Namco on its Livestreaming Event
Make-A-Wish International announced that Bandai Namco has partnered with it on its annual global live-streaming event, with Bandai Namco supporting the event with ‘Park Beyond,’ an... MORE
Money-Raising Virtual Party Apps
Money-Raising Virtual Party Apps
Desperados' Rave to Save App Donates €1 for Every 1000 Steps
As thousands of nightclubs are currently closed due to the global pandemic, Desperados is launching the new Rave to Save app available for Apple and Android platforms. Users are invited to join a... MORE
Cooperative Stream Viewing Features
Cooperative Stream Viewing Features
'Twitch' Now Features Support for SharePlay on Apple Devices
Twitch, the largest live-streaming video service on the internet, has released a new integration that provides viewers with cooperative stream viewing features. Apple mobile devices, such as iPhones... MORE
Livestream Retail
Fashion and beauty brands offer livestream shopping experiences
Trend - With livestreaming being popular across a wide range of apps, fashion and beauty brands are increasingly using livestreaming as a way to market their clothes and beauty products, while simultaneously having customers buy them.
Workshop Question - How could your brand leverage livestream retail?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Nostalgic Shopping Livestreams
Nostalgic Shopping Livestreams
NYX Cosmetics Hosted a Throwback Event Live on Triller
NYX Cosmetics recently became the first brand to use Triller’s livestream shopping capabilities with a throwback-themed event that took viewers back to Y2K. The event on the TrillerTV... MORE
Experiential Shopping Platforms
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
sune is introducing itself to the world as a next-generation experiential shopping platform and it inspires users to go on their own journey of inspiration and self-discovery through shopping. The... MORE
Luxury Beauty Retail Livestreams
Luxury Beauty Retail Livestreams
Amala Beauty Launches Interactive Shopping Events on Tmall Global
German luxury skincare company Amala Beauty has launched a series of live stream commerce campaigns on Tmall Global, China’s largest B2C cross-border online marketplace. The new campaigns... MORE
Live Lifestyle Shopping Apps
Live Lifestyle Shopping Apps
Verishop Has Launched 'Livestream Shopping' Feature for iOS App
Social shopping platform Verishop has announced the launch of ‘Livestream Shopping,’ a brand new feature that will be integrated into the Verishop iOS app. The feature intends to offer... MORE
Livestream Beauty Shopping Series
Livestream Beauty Shopping Series
Klarna and Beautycounter Launched the Better Beauty Livestream
The Better Beauty Livestream is a four-part series brought to consumers by Beautycounter in collaboration with Klarna. Taking place at the Beautycounter Venice, California in-store content studio,... MORE
App-Based Guide
App-based travel and activity guides prevail as pandemic restrictions lift
Trend - As we enter a post-pandemic world and travel restrictions lift, app-based travel and activity guides are becoming the norm. These digital guide activations help travelers explore the world while limiting their contact with tour groups to remain mindful of the ongoing global health concerns.
Workshop Question - How is your company shifting its services to accommodate post-pandemic consumer habits?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Real-Time App-Based City Guides
Real-Time App-Based City Guides
The Welcome App Provides Personalized Tourist Recommendations
The Welcome app is a newly launched platform that combines intelligence, recommendations, personalization, photos, and videos to guide users through new cities. Established by Peter Gerard, Mark... MORE
Eco-Friendly Transit Apps
Eco-Friendly Transit Apps
Moovit Partnered with Lime to Deliver Electric Micro-Mobility Options
The Israeli transit planning application ‘Moovit’ announced the ‘Moovit x Lime’ partnership with the popular electric micro-mobility rental company. Through this partnership,... MORE
Wilderness Way-Finding Apps
Wilderness Way-Finding Apps
The 'Wayfinder' App Guides Users on Multi-Day Adventures
The ‘Wayfinder’ app is a map and guide travel solution for outdoor explorers that will enable them to enjoy their choice of wilderness trail without having to worry about losing their way.... MORE
Multi-Modal Travel Apps
Multi-Modal Travel Apps
Arriva Has Released a Smart Mobility App for Public Transport In Europe
Arriva, a UK-based multinational public transport company, has announced the launch of ‘glimble,’ a smart mobility platform designed to connect passengers to multiple modes of public... MORE
Gamified Tourism Apps
Gamified Tourism Apps
This App Aims to Boost Local Tourism in Canada's South Dundas Region
The municipality of South Dundas in the Canadian province of Ontario has unveiled an innovative new tourism app that uses gamification and interactive tools to boost tourism in the region. The &#... MORE
Autonomous Grocery
Unstaffed grocery stores become more common as tech in this space advances
Trend - Unstaffed grocery stores and markets are becoming popular as businesses collaborate with tech companies--installing smart systems that allow for seamless in-store transactions where consumers can simply walk out with their items and be charged automatically.
Workshop Question - How could your brand elevate its purchase journey for customers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rural Unstaffed Supermarkets
Rural Unstaffed Supermarkets
Lifvs Brings Automated Supermarkets Where They're Needed Most
Fully autonomous stores are beginning to appear in some of the world’s busiest cities and Swedish retail start-up Lifvs is now bringing automated, unmanned grocery stores to rural parts of... MORE
Unstaffed Convenience Stores
Unstaffed Convenience Stores
Wundermart is an Autonomous Retail Solution for Hotels and Offices
Wundermart is a startup that develops and installs unstaffed retail stores in offices, hotels, and hospitals. The company’s innovative solution combines a physical retail space with... MORE
Hybrid Autonomous Grocery Stores
Hybrid Autonomous Grocery Stores
Nourish + Bloom Market is a Frictionless Store in Georgia
The 1,500 square foot Nourish + Bloom Market in Fayetteville, Georgia recently opened its doors as the first African American-owned autonomous grocery store in the world, complete with powerful... MORE
Autonomous Community Markets
Autonomous Community Markets
Valet Market is a Modern Amenity for Apartment Buildings
Accel Robotics’ Valet Market is an autonomous community market that lets building residents shop for necessities at all hours via an app. This experience connects dwellers to everything from... MORE
Unstaffed Smart Supermarket Pilots
Unstaffed Smart Supermarket Pilots
5 Seoul-Based Stores Will Be Tested for This Pilot Project
Autonomous grocery stores aren’t necessarily a new concept, but a concept that lends itself well to consumer needs during the COVID-19 pandemic—as a result, Seoul announced that five... MORE