Brands are constantly reinventing themselves but it's only lately that there's been such an abundance of whiskey renovations. Whiskey renovations happen for a variety of reasons, the most common being that not enough people are drinking whiskey, so the drink gets a little revamp. Whiskey has three major sub-sectors: scotch, bourbon and rye, all of which are featured in this list.
This year’s most popular whiskey renovations among liquor companies appear to be flavored whiskey. 2011 saw the introduction of honey, apple, maple and even pepper-flavored whiskey. Additionally, brands have also been experimenting with bottles and labels from personalization to eco-friendly varieties. Another addition to whiskey renovations is that of aged whiskey cologne -- personally I think they should sell all mens cologne out of decanters; they already look like large perfume bottles for men.
No matter the remodel, one thing is certain, whiskey will be here forever and all should raise a glass to the lavish liquor.
63 Whiskey Renovations
63
Alcoholic Milk Cartons
Jorn Beyer's Ecohols are Eco-Friendly Tetra Paks for Major Spirit Brands
62
Vibrant Whiskey Bottles
The J & B Eccentric Colors Line Brings Crazy Fun to a Stuffy Drink
61
Upcycled Alcohol Trinkets
Dust Design Co Gives Obsolete Objects a New Life
60
Honeycomb Booze Branding
Nectar Honey Beer Packaging Takes the Form of its Sweetest Ingredient
59
Intoxicating Barbecues
The Repurposed Whiskey Barrel BBQ Pit is for the Manliest of Men
58
Oriental Whiskey Fortresses
The Johnnie Walker House & Limited-Edition Bottles in Shanghai China
57
Wildlife Whiskey Packaging
Evan Stremke Gives Mandeer Whiskey Some Antlers
56
Origami-Inspired Packaging
Nikka Whiskey Hints at its Japanese Roots With its Unfolding Wrapper
55
Bumbling Booze Branding
Jack Daniel's Tennessee Honey Creates a Buzz
54
Alcoholic Label Tees
The Burton 2012 Line Gets Its Inspiration from Famous Packaging
53
Premixed Whiskey Cocktails
Jack Daniel's Ready-to-Drink Beverages Hit U.S. Shelves in March 2011
52
Customized Scotch Labels
'The Whisky Blender' Website Personalizes Your Experience
51
Creative Whiskey Canteens
The Porsche Johnnie Walker Blue Bars are for Serious Luxury Sippers
50
Winter Wonderland Whiskey
Jack Daniels New Winter Jack Aims to Warm You Up
49
Regal Royal Liquors
Chivas Regal's 38-Year-Old Royal Salute Scotch Whiskey
48
Posh Nomad Booze Packs
Drink in Sophistication with the Daines & Hathaway Travel Bar
47
Canned Whiskeys
Scottish Spirits Releases 12oz. Cans of Scottish Whiskey In South America
46
$460,000 Whiskey Bottles (UPDATE)
The Macallan in Lalique Cire Perdue Exceeds its Estimate
45
Polarized Whisky Bottles
Johnnie Walker Gold Label Serves Itself Chilled & Frosty
44
Boozy Layered Desserts
Bourbon Butterscotch Pudding with Caramel Sauce is a Grownup Delight
43
$15,000 Scotch
Taste This Addition to The Macallan in Lalique Six Pillars Collection
42
DIY Mini Distilleries
The Woodinville Whiskey Company Allows Consumer to Become the Distiller
41
DIY Alcohol Websites
Create Your Own Drink with Flavors & Branding on 'Whiskey Blender'
40
Aged Whiskey Cologne
Thierry Mugler's Intoxicating ‘A*MEN Pure Malt' Scent
39
Punctured Whiskey Glasses
The L'Art de la Degustation Accentuates the Art of Drinking
38
Personalized Scotch Whiskey
The Engravable Johnnie Walker Bottle is Customized Booze With Cachet
37
Whisky Fraud Rising
Protecting "The Recipe" in China, India
36
Crystalized Whiskey Bottles
Royal Salute Whiskey Goes Glam with Gold and Crystal Accents
35
Split-Personality Spirits Spots
The Jim Beam Willem Dafoe Ad is Artistic and Enticing
34
Whiskey Barrel Floors
McKay Flooring Creates Eco-Friendly and Charismatic Stomping Grounds
33
Athlete-Inspired Shooters
‘LeBomb James' is Shot of Choice for Hardcore Cavalier
32
Decapitated Undead Vessels
The Zombie Glass Decanter Adds a Bit of Gore to Wine Tasting
31
Booze-Inspired Footwear
Dalmore and Lutwyche Team Up to Create Whiskey-Inspired Shoes
30
Whiskey-Packed Popsicles
The St. George Single Malt Whiskey Gelato Beats the Heat With Booze
29
Boozy Body Cleansers
Smell Like Hard Alcohol with the Allsorts Liquor Soap Bars
28
Leather Alcohol Pouches
The Whiskey Bottle Holster Has a Cool Cowboy Look
27
Fire-Infused Alcohol
Southern Comfort's 'Fiery Pepper' Whiskey Reaches Another Level of Heat
26
Boozy Sniffer Snifters
The Macallan and Roja Dove Sensory Experience Will Help You Enjoy Whiskey
25
$15,000 Whiskey Bottles
Dalmore Releases Exclusive 1951 Vintage Sirius
24
Whiskey-Flavored Drinks
Arkay Beverages is the First Non-Alcoholic Drink That Tastes like Scotch
23
Bosom-Buddy Booze Campaigns
Bushmills Irish Whiskey Knows a Thing or Two About Longevity
22
Periodic Table Liquors
(ri)1 Whiskey has Rad Packaging and a Smooth Taste
21
Coaster-Embedded Whiskey Bottles
Ryesenberg Gives You Everything You Need to Prevent Water Rings
20
Bold Bacon Beverages
Quench Your Thirst With a Glass of Bacon Whiskey
19
Whiskey Strategy Games
The Jack Daniel's Chess Set is a Superior Drinking Game
18
Gentleman's Gourmet Kernel Packaging
Joe & Seph's Gourmet Popcorn is Charming & Delicious
17
Animated Alcohol Vessels
The LOVE for Johnnie Walker Limited Edition Porcelain Bottle is Cultural
16
Teardrop Bottle Whiskey
Gordon & MacPhail Unveil the Glenlivet 70 Years Old
15
Loch Monster Labels
Ness Whisky Packaging Uses Subtle Graphics to Suggest a Mythical Scene
14
Bastille Day Booze
Auchentoshan 1999 Bordeaux Cask Matured Celebrates the French Holiday
13
Bourbon Burger Joints
Drink Burger King Whiskey With Their Burbon Whopper
12
Sly Scottish Packaging
The Stranger & Stranger Great King St. Design is Authoritative
11
Scotch-Filled Hotels
The Glenfiddich Getaway Will Make This Father's Day the Best
10
Charitable Artist Fumes
Six Scents Released to Stress "Creativity With a Conscience"
9
Boozey Body Moisturizers
Portland General Store Creates Unconventional Scents
8
Anniversary Celebrating Whiskey
Diageo Honors the Queens Diamond Jubilee with a Bottle of Scotch
7
Mini Spirit Samples
Drinks by the Dram Gives You a Taste Test Before Buying a Full Bottle
6
Whiskey-Infused Syrups
This Noble Bourbon Maple Syrup Mans Up Your Pancakes
5
Intoxicating Floral Whiskers
Rose Scented Mustaches Help You Look Like a Man & Smell Lovely
4
Alcoholic Walking Aids
The Walking Cane Flask is for Hardcore Boozers
3
Richly Sherried Malts
Scotland's GlenDronach Distillery Makes Whiskey of Complex Taste
2
Alcoholic Maple Drinks
Tree Spirits Knotted Maple Will Perk Up Your Pancakes in the Morning
1
Summer Bourbon Treats
St. George Single Malt Whiskey Gelato Bars Get You Loaded & Refreshed
Related Ideas
Smooth Entry-Level Whiskys
Johnnie Walker Red Soul is a Sweeter Version of Red Label
Hybrid Whiskey Spirits
Johnnie Walker Black Cask Marries American and Scottish Whiskies
Country Star-Honoring Bottle Designs
Barmen 1873 Bourbon Pays Homage to Lainey Wilson
American Single Malt Whiskeys
Woodford Reserve Debuts the 12-Year-Old American Single Malt
Cold-Weather Whisky Cocktails
Grant’s Whisky Highlights a Range of Cozy Cocktails
Artist-Inspired Custom Whisky Blends
Johnnie Walker Brings Art and Personality to Whiskey
Premium Travel Retail Whiskies
Label 5 Launches Its 8 Year Old blended Scotch
Prestigious Whisky Expressions
Glenfiddich Showcases Its Ultra-Luxurious Grand Series
Ultra-Premium American Bourbons
Redemption Whiskey Debuts 18 Year-Old Bourbon
Slick Whisky Packaging Redesigns
Glenfiddich Debuts a New Visual Identity for Its Packaging
Modernized Whisky Designs
The Macallan Elevates Brand Identity Across its Core Collections
Ultra-Light Premium Whisky Bottles
Johnnie Walker's Blue Label Ultra Boasts a Very Light Bottle
Luxury Whisky Boutiques
The Macallan Opens a West Coast Flagship at LAX
Meticulously Crafted Scotch Whiskies
The Glenlivet 40 Year Old is Exquisite and Mature
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Single Cask Whisky Collection
That Boutique-y Whisky Company Releases A Five-Bottle Set
Sophisticated Whisky Day Campaigns
Glenfiddich Marks World Whisky Day on May 16th
City-Inspired Single Malts
Glendronach Has Launched The Glendronach House Edition Whiskies
Paper Whisky Bottles
Lightweight, Portable Weekender Wheat is Made for Sipping Outdoors
Exceptional Tequila Packaging Designs
PATRÓN Tequila Unveiled a Bottle and Packaging Redesign
Premium Organic Spirits Packaging
Eight Lands Unveils Its New Organic Speyside Gin And Vodka Looks
Authentic Japanese Whisky Campaigns
The House of Suntory Debuts Masterpiece of Japanese Artistry
Summer-Ready Elevated Cocktail Experiences
Glenfiddich is Reimagining Summer Cocktail Culture
Limited-Edition Single-Barrel Rye Whiskeys
Buzzard’s Roost Distillery Drops a Curated Expression
Triple-Distilled Rich Whiskeys
Proper No. Twelve Irish Whiskey Debuts a New Expression
Smashable Whisky Packaging
The 51 Comes with a Hammer to Discover The Glenrothes' Oldest Whisky
Ultra-Refreshing Whisky Spring Cocktails
Glenfiddich Boasts Spring-Inspired Cocktail Recipes
Unicorn-Inspired Whiskeys
Heaven's Hill's Unicorn Whiskey Features 3 Mashbills in its Composition
Peated Japanese Whisky Releases
Nikka Launches Frontier in France and South Korea
Fall-Ready Scotch Whisky Selections
The Balvenie Highlights Its Expressions for the Colder Months
Ready-to-Serve Cognac Cocktails
The Hennessy Henny Cocktails Come in Three Options
Fashion Designer-Approved Luxury Spirits
Johnnie Walker and Olivier Rousteing Captivate Audiences
Playful Garden-Inspired Gin Bottles
Hendrick’s Gin Released the 'Whimsical Watering Can'
Zodiac-Honoring Whiskey Ranges
The Whisky Exchange Zodiac Series Has Three Collectible Sets
Father's Day-Focused Whiskey Subscriptions
Flaviar is Elevating Whiskey Gifting This Father's Day
Award-Winning Single Malt Whiskies
Glenfiddich's Expressions are Recognized with Multiple Awards
Dessert-Inspired Whiskey Ranges
The Singleton Gourmand Includes Three Single Malt Expressions
Chocolatey High-Proof Spirits
The Woodford Reserve Chocolate Whisper Redux is Barrel-Strength
Oak-Based Bourbon Releases
Buffalo Trace Makes the Single Oak Rye Bourbon Project Permanent
Legacy-Inspired Whiskey Releases
Michter’s Distillery Releases 2026 Legacy Series Whiskeys
Whisky Blind Boxes
DRAM5's Blind Box Experience Surprises and Delights Drinkers
Opulent Scotch Whisky Collections
Glenfiddich Boasts Its Exclusive Single Malt Scotch Whiskies
Architectural Limited-Edition Whisky Decanters
Gordon & MacPhail Partners with Jeanne Gang
Premium Whiskey Series
ANGEL'S ENVY Debuts a New Spirit in Its Cellar Collection Series Vol. 5
Whiskey Sour-Inspired Ales
Tip Top Co-Created a Sessionable Sour Influenced by the Whiskey Sour
Hockey-Inspired Whisky Bottles
J.P. Wiser’s Launches It's Stanley Cup Bottle for Playoffs
New-Fill Barrel Offerings
Barrel Global Presents Whiskey Enthusiasts with an Exciting Opportunity
Durable Leather Travel Accessories
Whiskey Leatherworks Boasts Various Travel Accessories
Barrel Strength Whiskey Releases
Michter's Released Its First Barrel Strength Sour Mash Whiskey
Limited-Edition Aged Single Malts
Proper No. Twelve Debuts the Thirteen Year-Old Single Malt
Updated Gin Bottles
Another Hendrick’s Gin Introduces a New Flavour Profile and White Design
World Whisky Day Celebrations
The Balvenie Calls Attention to Its Cask Finishes Range
Exquisite Artist-Designed Spirits
Rémy Martin and Anish Kapoor Collaborate on a Stunning Bottle
Candle Jar Redesign Updates
Yankee Candle Introduces a Modern Candle Design with Nostalgic Details
Poetry-Inspired Whiskey Release
Yeats Debuts 'The Lake Isle of Innisfree' Inaugural Whiskey
Metropolitan City-Inspired Whiskeys
The Macallan Unveiled 'Distil Your World Hong Kong'
Localized Whisky Rebrands
Highland Park Launches the Different by Nature Initiative
Colorless Canned Cocktails
Ghost Labs' Remixed Minimalist Cocktails are Completely Clear
Reimagined Iconic Whiskies
This Collection Is Crafted From a Prized Sherry-Seasoned Oak Cask
Luxurious Scotch Whisky Platforms
Johnnie Walker Has Introduced Johnnie Walker Vault
Japanese-Crafted Alcoholic Spirits
The House of Suntory Features Exquisite Whiskies and Botanicals
Sculptural Whisky Decanters
Artistry in Oak Reimagines the Bottle as a Bronze-Branched Sculpture
Dive Bar Culture-Inspired Whiskeys
Lasso Motel Whiskey Launches Darts Cigarette Blend
Designer-Approved Alcohol Bottles
Woodford Reserve’s 2025 Holiday Bottle Brings Markarian Elegance
Sporty Whiskey Cocktail Kits
The Jameson Irish Goal Recipe Remixes a Classic with Tajín
Collectible Glassware Charms
The Macallan Created Three Symbolic Cocktail Charms for Drinkers
Inaugural Single Malt Whiskeys
Hirsch Selected Whiskeys Unveils the Departure Whiskey
Alcohol-Free Whiskey Alternatives
Little Saints' St. Oak Combines Flavor and Sophistication
Fantasy-Saga-Inspired Whisky Bottles
Quest's End Whiskey is Inspired by Dungeons & Dragons
Ready-to-Drink Whiskey Cocktails
The Suntory World Whisky Ao Highball Features Five Whiskeys
Whiskey Membership Services
The World Whiskey Society Introduces Two Whiskey-Inspired Membership
Annual Whiskey Bottle Releases
Woodford Reserve Unveils Its Limited-Edition 2025 Derby Bottle
Decadent Churro-Flavored Whiskeys
Bucked Up Whiskey Debuts Churro Flavored Whiskey
AI-Forward Personalized Whiskeys
Jameson Enhances Its Black Barrel Whiskey with AI Personalization
Experimental Scotch Whiskey Spirits
Ardbeg Anamorphic Scotch Whiskey Has a Complex Profile
Boldly Modern White Spirits
The House of Rémy Martin Has Unveiled Rémy V
Blackberry-Themed Bottle Cocktails
Penelope Bourbon Debuts the Blackberry Old Fashioned
Whiskey-Supported Film Festivals
Redbreast Irish Whiskey Becomes the Official Whiskey of TIFF
Ornate 1800s-Inspired Bourbon Decanters
Yellowstone Bourbon Has Introduced Recollection Bourbon
Ultra-Luxurious Bourbon Expressions
Rolling Fork Spirits Unveils Second Batch of Its Bourbon
Aged Bourbon Tiers
Wilderness Trail Debuts Three Distinct Spirits
Creative Collectible Spirits Bottles
Old Log Cabin Distillery Elevates Its Bottle Aesthetic
Straight Rye Whiskeys
Jefferson's Bourbon Debuts Blend of Straight Rye Whiskey
Versatile Chocolate-Flavored Whiskys
Crown Royal Chocolate Flavored Whisky Inspires New Pairings
Modernized Vermouth Spirit Ranges
The Martini Range Has Been Refined by Bacardi Limited
Heritage-Driven Cocktail Liqueurs
The Sazerac House of Cocktails Collection Has Six Flavors
Craft Beer Brand Redesigns
Goose Island Relaunches the 312 Beer with Chicago-Focused Branding
Ultra-Rare Single-Malt Whiskeys
The Glen Grant Splendours Collection Introduces Luxury Spirits
Social Persona-Liked Whisky Cocktails
Grant’s Whisky is Being Cheeky for the Holidays
Rare Bourbon Retail Strategies
The Ross & Squibb Distillery Reveals a Private Barrel Program
Bespoke Wooden Packaging
Hunter Luxury Elevates Packaging Glenlivet’s Twelve Elements Collection
Travel-Inspired Scotch Series
The Glenlivet Debuts its 'Beyond Speyside' Series
Rum-Based Cream Liqueur Packaging
Ponche Kuba Has Introduced New Eye-Catching Packaging
Versatile Rye Whiskey Cocktails
Jefferson's Bourbon Partners with Brooklyn Peltz Beckham
Elevated Gin Branding
Waterloo Gin Relaunches Nationwide Under New Ownership
Flavoured Shot-Style Liqueurs
Clan Campbell Introduced Its Smooth Shot Vanilla Liqueur
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Bartender-Focused Whiskey Contests
J. Rieger & Co. Runs a Contest for Professional Bartenders
Japanese Oak Whiskeys
The Midleton Very Rare 200th Anniversary Edition Marks a Bicentennial
Rodeo-Ready Whisky Cocktails
SirDavis American Whisky is an Official Houston Rodeo Sponsor
Spirit-Forward Canned Cocktails
Whitebox and Bruichladdich Launched Four Classic Canned Cocktails
Single Barrel Rye Whiskeys
Templeton Distillery Has Debuted Its Inaugural Rye Whiskey Expression
Experimental Whiskey Spirits
Copenhagen Distillery Whisky RARE No.4 is Limited to 1,000 Bottles
Highly Anticipated Bourbon Releases
Rebel Bourbon Debuts the Rebel 10-Year Single Barrel Bourbon
Heritage Beverage Branding
Schweppes Redesign Updates Packaging and Revives the Skittle Bottle
Vibrant Whisky Cocktails
Glenfiddich Introduced Summery Single Malt Cocktails
Haunting Whisky Spirits
Folklore Inspired The Whisky Exchange's Caoineag – The Weeping Spirit
Peach-Flavored Ready-To-Pour Cocktails
Penelope Bourbon Recently Dropped the Peach Old Fashioned
French Brandy-Inspired Bourbons
Barrell Craft Spirits Expanded Its Portfolio of Finished Bourbons
Exceptional Malt Scotch Whiskies
Bruichladdich Distillery Expands the Octomore Series
Athletics-Focused Official Whisky Partners
Unreined Whiskey Partners with Texas A&M University
Experimental Distiller Series
Remus Bourbon Debuts the Master Distiller Experimental Series
Regionally Focused Rye Whiskeys
Wolves Partners with Willett Distillery for a New Expression
Dressed-Up Bourbon Bottles
J. Mattingly 1845 Distillery Creates Customized Whiskey for Halloween
Experimental Limited Production Spirits
Jack Daniel's Debuts Distillery Series #16
Grain-To-Glass Whiskey Lines
Heaven Hill Distillery Debuts Three New Expressions to Its Range
Vermont-Made Rye Whiskeys
Caledonia Spirits Recently Released the Phyllis Rye Whiskey
City Cocktail Glassware
Time Distilled Turns Manhattan Heritage into Sculptural Barware
Post-Distillation Bottling Facilities
The Spirits Group Launches The Blending House in Shelbyville
Experimental Whiskey Ranges
The Tailored Spirits Experimental Series Features Four New Expressions
Aromatic Cinnamon-Smoked Spirits
Archie Rose Cinnamon Smoked Cask Single Malt Whiskey is Complex
Rotating Single Barrel Releases
Four Roses Debuted Its Single Barrel Collection Trio
Tin Mining-Honoring Whiskeys
Tinner Bros. Flavored Whiskey Comes in Four Flavors
Reformulated Bourbon Bottles
Redemption Unveiled Its Next Act Bottle and 46% Bourbon
NFC-Enabled Whiskey Bottles
One Cask at a Time Launched Six Single-Cask Whiskies
Puerto Rican Heritage-Celebrating Whiskeys
Fincasa Whiskey Just Released Batch 003
Seasonal Transition Cocktails
The Cocktail Collection Bulleit Whiskey Sour is Ready to Pour
Small-Town-Inspired American Spirits
Templeton Distillery Spotlights its Spirits for the Holidays
Bar-Centric Old Fashioned Menus
Doghouse Distillery Launches Its Doghouse Distillery Bar
Hands-On Blending Experiences
Woven Launches Its Blending Rooms Experience
Modernized Loganberry Vodka Packaging
1911 Established Distillery Has Launched a Brand Refresh
Entertainment-Driven Distilleries
Ole Smoky and Yee-Haw create immersive brewery venues
Rare Whisky Debuts
Old Forester Announced the Launch of 'President's Choice Whisky'
Flavor-Fused Whiskys
The Glenlivet Rum and Bourbon Fusion Cask Selection is a Category-First
Limited-Edition Bourbon Expressions
Barrell Craft Spirits Debuts Its New P.X. Sherry
Heritage Craft Distillery Experiences
Witchmark Offers Stone Carving Workshops
Meticulously Crafted High-Rye Bourbons
Ross & Squibb Distillery Debuts a New Bourbon in Its Series
Artisanal Pour Bottles
The Polished Jar Has Introduced a New Line of Artisanal Pour Bottles
Luxury Whisky Retail Boutiques
The Macallan Boutique Opens Doors at Harrods This Summer
Premium Alcohol Launches
Brown-Forman Will Introduce El Jimador, Herradura And Benriach in India