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$15,000 Scotch

Taste This Addition to The Macallan in Lalique Six Pillars Collection

— October 9, 2009 — Luxury
Macallan released the third decanter in a series of six within The Macallan in Lalique Six Pillars Collection, a $15,000 bottle. At 57 years old, the limited-edition, hand-crafted bottle contains the second oldest single-malt Scotch whiskey ever to be released by the company.

This third decanter in The Macallan in Lalique Six Pillars Collection was designed exclusively by the legendary French crystal house Lalique. The decanters have been individually numbered and produced in a very limited quantity, as only 400 will be available worldwide.

This newest edition to The Macallan in Lalique Six Pillars Collection follows a 50-year-old and a 55-year-old Macallan and is sure to become a sought-after collector’s item.
Trend Themes
1. Luxury Spirits - Disruptive innovation opportunity: Explore the market for high-end, limited-edition spirits to cater to the luxury consumer segment.
2. Collectible Whiskey - Disruptive innovation opportunity: Develop a platform or service that facilitates the buying, selling, and trading of rare and valuable whiskies for connoisseurs and collectors.
3. Artistic Bottle Design - Disruptive innovation opportunity: Collaborate with renowned artists and designers to create unique and visually stunning bottle designs that enhance the overall luxury experience.
Industry Implications
1. Alcohol & Beverage - Disruptive innovation opportunity: Invest in research and development to create innovative processes and techniques for aging and distilling premium spirits.
2. Luxury Goods - Disruptive innovation opportunity: Incorporate technology, such as blockchain, to verify the authenticity and provenance of high-end luxury products like exclusive whiskey bottles.
3. Fine Art & Design - Disruptive innovation opportunity: Collaborate with luxury brands to create limited-edition art pieces inspired by their products, such as whiskey decanters, to appeal to collectors and enthusiasts.
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