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Chivas Regal's 38-Year-Old Royal Salute Scotch Whiskey

 - Apr 14, 2010   Updated: Aug 16 2011
Chivas Regal has long been known as one of the world's leading makers of premium blended scotch-whiskey. So synonymous is the brand with luxury that it borders on royalty which is why Chivas Regal has released their Royal Salute.

The limited edition (only 255 bottles will be available) Chivas Regal Royal Salute is a 38-year-old blended scotch-whiskey. Housed in a handcrafted glossy black-finished bottle with a gold-plated stopper the Royal Salute retails for $1,499.

Implications - Consumers are always looking for lavish products that emulate prestige. Products such as these capitalize on the buyer's desire to feel that they are better than the average consumer, and companies can continue to gain by simply creating one-of-a kind products to cater to that need.