Earlier this year, Bushmills Irish Whiskey launched a campaign called 'Since Way Back,' putting emphasis on groups of friends who've excelled in their respective fields -- be it art, music, film or fashion. And guess what? The campaign kicks ass. Initially starting in New York, the campaign has extended to Boston, Los Angeles and even Toronto, with artists like funny-man Adam Sandler, folk rock icons Bon Iver and yacht rock pioneers Chromeo.
Get a little taste of what the campaign is all about here.
Key Themes Behind This Trend
- Group-focused Campaigns
- Brands can emphasize on group achievements in their campaigns as a way to create long-lasting impact.
- Celebrity Collaborations
- Collaborating with celebrities or artists in campaigns can give brands wider reach and better engagement.
- City-based Campaigns
- Creating city-based campaigns can help brands create local awareness and a more engaged audience.
Where This Applies
- Alcohol Beverages
- Brands in the alcohol beverages industry can create group-focused campaigns to improve their marketing strategies.
- Entertainment
- The entertainment industry can collaborate with alcohol brands to enhance their reach and impact with consumers.
- Fashion
- Fashion brands can collaborate with alcohol brands to create group-focused campaigns, linking their image to a particular brand's values.
