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Jack Daniels New Winter Jack Aims to Warm You Up

 - Jan 20, 2012
References: jackdaniels & thedieline
Jack Daniels has just released its new Jack Daniels apple punch, Winter Jack. This new fruit-flavored liquor is sure to pack a punch that would take down the likes of Jack Frost. Jack Daniels has experimented lately with extending its product lineup to appeal to a larger array of people with brand extensions, such as Jack Daniels honey and now, Winter Jack.

It's pretty clear by all the new releases that the company aims to increase its following. Currently in many circles across North America, Jack Daniels is considered the standard for whiskey and is seen as a huge part of pop culture; however, with a shift in consumer preference, Jack Daniels is rightfully making moves to build on its illustrious brand image and quickly become the apple of a new generation's eye with its new Winter Jack.