There are few people that can resist munching on a little something between meals, which is what this collection of snack branding examples looks to tempt you to do. The actual definition of what can be considered a snack is quite lax; anything from a chocolate bar to popcorn technically fits into the equation. However, the branding approaches that prepackaged goods companies take when trying to tempt buyers when they're walking down the grocery aisle is usually quite specific.
Often bright, bold and eye-catching, these examples of snack branding focus on getting us peckish without going as far as literally showing us the product through a see-thru window. So, whether it's for a party or the everyday, perchance this collection of snack branding examples will help inspire you on your next shopping trip.
74 Snack Branding Examples
From Exotic Popcorn Snacks to Masculine Snack Branding:
Michael Hemsworth — Oct 13, 2014 — Lifestyle
74
Origami Snack Packaging
Gautier's Winter Nuts Branding Unfolds to Reveal Seasonal Inspiration
73
Naturally Harvested Ocean Chips
These Seaweed Chips Swim Against the Tide of Traditional Snacks
72
Fashionable Snack Packaging
Emily Fruit Crisps Pouches Feature High-Fashion Fruit Prints
71
Blabbermouth Biscuit Branding
Bla-Bla Cookies Packaging Provides a Snack to Stop the Gossip
70
Plaited Paper Packaging
Simone Cookies Branding is Winsomely Woven for a Homemade Image
69
Simplified Snack Packaging
Just Bar Branding Keeps its Image as Straightforward as its Ingredients
68
Snacking Subscription Boxes
General Mills' Nibblr Subscription Box Delivers Small Healthy Snacks
67
Celebratory Snack Packaging
The Sweet Harvest's Packaging Looks Like a Candy Wrapper or Nutcracker
66
Doodled Snack Packaging
J Lally Brand's Bags Integrate Images of Their Contents with Illustrations
65
Simple Shape Snack Branding
The EasyFood Packaging Concept by Adrienn Nagy is Fun and Graphic
64
Peelable Snack Packaging
Banana Sprint is a Handy Banana Snack for Eating on the Go
63
Fried Chicken Potato Crisps
The KFC Chicken Flavored Chips are a Savory Dish Without the Meat
62
Tropical Cookie Boxes
Honolulu Cookie's Creative Cookie Packaging is Wrapped in a Pineapple
61
Suggested Intake Food Packaging
'23 a Day' Almonds Provides a Perfect Amount for Daily Snacks
60
Masculine Snack Branding
Manfood's Food for Guys Satisfies a Void with Crisp, Chunky Snacks
59
Life-Saving Granola Bars
This Snack Bar Packaging States Its Bold Mission to Save Lives
58
Fruity Bar Packaging
Gaea's Snack Bar Wrapper Highlights Simple, Pure Ingredients
57
Pot-Infused Snack Packaging
These Student Designs Alter the Perception of Marijuana Edibles
56
Spectral Snack Branding
Popico Popcorn Packaging Uses the Vibrant Edibles to Enhance the Design
55
Scrumptiously Sketched Snacks
Propercorn Packaging Delightfully Depicts Delicious Ingredients
54
Hungry Beast Branding
Omnomnom Snack Packaging Appeals to Adolescent Monsters
53
Bean-Flavored Chocolate Bars
The Green Zunda Kit Kat is Made from Ground Edamame
52
Fruity Fair Trade Snacks
Geobar's Natural Energy Bars Are Healthy & Fair Trade
51
Peekaboo Snack Packaging
Mishutka's Snack Packaging Features Clever Cutouts and a Curious Bear
50
Organic Chip Branding
Garden of Eatin' Underwent a Massive Redesign
49
Laundry-Line Biscuit Branding
BBROOD Packaging Leaves Over-Designed Competitors Out to Dry
48
Raw Ingredient Chocolate Bars
Giddy YoYo Chocolates Contain Natural Mood-Boosting Ingredients
47
Protein-Packed Bean Chips
Beanitos' Flavored Chips Have a Base of Beans Rather Than Potatoes
46
Edible Leaf Branding
Food Doctor Packaging's Image Grows From the Notion of Natural Health
45
Vegan Snack Subscription Boxes
Vegan Cuts' Vegan Food Box is an Easy Way to Please Animal Lovers
44
Bold Wordy Branding
Goodbody Packaging is Dominated by Appealing Encouraging Text
43
Sriarcha-Flavored Iconic Chips
This New Spicy Snack Packs a Delicious and Mouthwatering Punch
42
Fish Jerky Snacks
Otuna's Jerky Meat Snack Swaps Beef for Fish
41
Superhero-Inspired Cakes
These Hostess X-Men Twinkies are X-tremely Tasty
40
Fruity Gluten-Free Snacks
Enduro Bites is an All-Natural Energy Food for Health Nuts
39
Upscale Popcorn Branding
AMAIZE Popcorn is Natural and Nutritious
38
Scandinavian Rye Chips
The Nordic Bakery Introduces a Healthy Snacking Option
37
Pork-Flavored Popcorn
Bacon Pop is A Crispy Tasty Snack Food for Satisfying Cravings
36
Cartoony Typographic Branding
The Casual Quality of Nossos Nuts Packaging Appeals to the Snacker
35
Princess Snack Packaging
In Japan, Fans Can Purchase Edible Disney Frozen Film Goodies
34
Chocolate Coffee Bars
Awake Bars Combines Chocolate and Coffee for the Ultimate Energy Boost
33
Fried Cheese-Filled Chips
7-Eleven is Releasing an Exclusive Cheesy Snack Called Doritos Loaded
32
Bite-Ready Branding
Tusso Packaging Presents its Products Like They're Set to be Eaten Immediately
31
Whiskey Potato Chips
These Liquor-Flavored Chips are a Great Savory Snack Option
30
Predatory Animal Treats
The Toasted Scorpions Snack is Made for Fans of Fear Factor
29
Transformative Chip Containers
Anthony Cole's Chip Packaging Morphs into a Bowl After Opening
28
Newspaper Snack Packaging
Burton's Snack Pouch Packaging is Styled Like a Fresh News Delivery
27
Bear-Mimicking Treats
The Hungry at Midnight Panda Cookies are Almost Too Cute to Eat
26
Chocolate-Coated Chips
Lay’s Created Chocolate Potato Chips to Please All Your Taste Buds
25
Wholesome Jerky Snacks
Golden Valley Natural's Beef Jerky Snacks Are Clean and Organic
24
IPA-Flavored Snack Bars
ReGrained Beer Granola Bars are Made Using Leftover Brewing Grains
23
Cheesy Pop-Infused Snacks
The Pepsi-Flavored Cheetos Make for a Strange Marriage of Taste
22
Festive Snack Flavors
Gingerbread Twix and M&Ms are the Perfect Holiday Snacks
21
Piquante Ketchup Chips
The Srirachup Kettle Chips by the Neal Brothers Pack a Spicy Punch
20
Lettered Edibles Branding
Peter Popple's Popcorn Packaging Entices with its Iconic Character
19
Caffeinated Candy Bears
Energy Gummy Bears are Both Palatable and Packed with Power
18
Festive Popcorn Boxes
This Fun Christmas Packaging Pops with Holiday Cheer
17
Mega Meat-Infused Protein Bars
These Epic Bars are Going All Meat and Ditching the Whey
16
Dessert-Infused Chips
Switch Out Your Sour Cream and BBQ for the New Pringles Holiday Flavors
15
Sweetly Spicy Beef Jerky
This Combination of Sriracha and Beef Jerky is as Delicious as Snacks Get
14
Caffeine-Infused Brownies
These Get Up and Go Baked Goods Pack One Cup of Joe
13
Merited Chocolate Packaging
The Merit Chocolate Badges Make Sure You've Earned Your Treat
12
Drawing Utensil Dairy Snacks
The ‘Crayola Crayon String Cheese’ is Great for Back to S
11
Exotic Popcorn Snacks
Love Popcorn's Snacks Boast All-Natural, Foodie-Approved Flavors
10
Playful Snack Baskets
Baskets by Rita's Gift Basket for Kids Balance Healthy Snacks with Toys
9
Superfood-Infused Chocolates
WiseOne Superfoods' Healthy Raw Chocolates Boast Health Benefits
8
Bourbon-Infused Sunflower Seeds
Jim Beam's Sunflower Seeds are Smokey and Delicious
7
Spicy Condiment-Flavored Candies
The Sriracha Chocolate Bar Brings the Heat to Your Mouth
6
Caffeinated Candies
Enjoy the Best of Both Worlds with Cracker Jack'd Snacks
5
Sweetened Meat Snacks
This Sweet Meat Jerky is Amazingly Organic and Full of Protein
4
Calorie-Cutting Microwave Popcorn
The Jolly Time Microwave Popcorn Uses a Healthy Blend of Oils
3
Wholesome Wildlife-Inspired Snacks
BEAR Nibbles Use Unaltered Fruit and Recyclable Packaging
2
Deliciously Porky Sticks
These Savory Bacon Sticks are Great Salty Snacks
1
Spice-Infused Carnivore Snacks
Jack Link’s Sriracha Beef Jerky Will Make You Cry
Related Ideas
Snack-Stashing Boots
Pringles x Crocs Collaborated on Footwear Inspired by Crisps
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Brain Nutrition Bars
Good Thinking Bars Help Consumers Snack Their Way to Better Brain Health
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Spicy Cheddar Popcorn Snacks
SkinnyPop Popcorn Cheddar Jalapeño is Flavor-Packed and Low-Cal
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Meal-Inspired Popcorn Snacks
Gousto's Popcorn Line Captures the Flavors or Curry, Roasts & Pizza
Wrapperless Snack Bars
One Good Thing Packages Its Products in an Edible, All-Natural Film
Restaurant-Inspired Frozen Foods
These New Conagra Brands Frozen Foods Include Over 50 Options
Spicy Consumer-Driven Snacks
These Extra Flamin’ Hot Snacks Come in Three Varieties
Cartoon-Celebrating Snack Branding
Popchips and The Garfield Movie Partnered for New Branding
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Vintage-Inspired Pet Cereals
BARK Launches a Collection of Dog Treats Inspired By Vintage Cereals
Crunchy Toaster Pastry Snacks
Pop-Tarts Crunchy Poppers are Crunchy on the Outside
Fashion House Chip Bags
Balenciaga Presents Its Own Branded Premium Snack Bags
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Functional Micronutrient Bites
Biogena Moments' Sweet, Savory & Spicy Snacks Boost Health & Beauty
Gen Z-Targeted Fruit Snacks
Gushers and Fruit by the Foot Received Logo Refreshes
Savory Trail Mixes
Nomad Mix's Snacks Include Pickle Chips & Mushroom Jerky
Snack-Themed Textbooks
FUNdamental Textbooks by Heinz Make Learning More Playful
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Festival-Inspired Japanese Snack Boxes
TokyoTreat's Subscription Box is Themed & Limited-Edition
Canned Meat Snack Bites
SPAM Cheesy Bites Can Be Found in the Frozen Aisle
Ice Cream-Inspired Candy Bars
These Nestlé Sharing Bags Come in Four Flavor Options
Healthy Trail Mix-Style Bars
KIND Snacks Debuts a Collection of Sweet and Savory Snacks
Upcycled Dried Fruit Snacks
The Ugly Company Boats Healthy Recipes That Curb Food Waste, as Well
Senior-Friendly Snacks
These Packaged Snacks Speak to the Needs of Senior Snackers
Branded Snack-Themed Giveaways
Yasso Introduces the Snack-It Racket for National Snack Day
Musically Inspired Popcorn Snacks
Be Happy Snacks is a New Venture from the D'Amelio Family
Doll Movie-Themed Popcorns
Propercorn Debuts Limited Popcorn Packs Inspired by Barbie the Movie
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Crunchy Lollipop-Flavored Popcorns
Crnch Popcorn Concepts Chupa Chups Popcorn is Sweet and Crunchy
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Better-for-You Snack Rebrands
Eat Real's New Rebranding Highlights Nutritious Ingredients
Sandwich-Flavored Snack Chips
These New Lay’s Chips Come in Three Flavor Varieties
Craft Cocktail Popcorn Snacks
Eatable Offers Chocolate Espresso Martini Milk Chocolate Kettle Corn
Spicy Cuisine Snack Chips
The Pringles Hot Snacks Come in Five Piquant Flavors
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Chocolatey Kettle Corn Snacks
Trader Joe's Has New Chocolatey Drizzled Strawberry Kettle Popcorn
Co-Branded Nut Butter Bites
Sweet Nothings and RIND Snacks Created a Seven-Ingredient Snack
Mexican Cuisine-Inspired Snack Chips
These New Pringles Flavors are Only at 7-Eleven
Spicy Snack Range Expansions
Doritos Dinamita Now Comes in Four Flavors to Delight Spicy Fare Fans
Snackable Back-to-School Lunches
Little Spoon's Lunchers are Nutritious Meals for Big Kids
Salty Chocolate Snack Clusters
Trader Joe's Snacky Clusters is a Balance of Sweet and Salty
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Celebratory Popcorn Products
Poppy Hand-Crafted Popcorn is Marking 10 Years with New Flavors
Spice-Infused Lip Balms
Tasty Bite's Spice Balms Highlight the Bold Flavors of Its Curries
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Chip-Flavored Popcorn Snacks
Smartfood Popcorn Doritos Cool Ranch is Now Available
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
March Madness Chip Ranges
The Pringles March Mustache Collection Celebrates Basketball Stars
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Snack Cake Popcorn Snacks
Hostess Created Popcorn for Its Twinkies and Ding Dongs Brands
Remixed Snack Chip Flavors
These Walkers Limited-Edition Crisps Play on Other Snack Flavors
Crunchy Savory Snack Bars
The Nature Valley Savory Nut Crunch Bars Come in Three Varieties
Flavor-Forward Cashew Snacks
Planters' Cashew Nut Snacks Satisfy Cravings for Bold Flavors
No-Nonsense Snack Puffs
FFups Makes "Not Healthy Tasty Tubes"
Bourbon-Specific Snacks
The Sweetery's Bourbon Buddies Enhance the Drinking Experience
Purpose-Driven Popcorn Snacks
Gourmet Popcorn is on a Mission to Create Jobs
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Pretzel-Inspired Snack Products
Pretzelized Pretzel Crackers and Pizza Chips are Flavorful
Fridge-Free Protein Snack Packs
Whisps Protein Snackers Come with Meat, Cheese and Fruit
Food-Themed Candy Products
The Kraft Heinz Gummy Snack Pack is Fruit-Flavored
Nutritious Pouch-Packaged Yogurts
The Nomadic Good To Go Range Includes Three Flavors
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Remixed Spiced Cheese Snacks
These Frito-Lay Snacks Include New and Returning Flavors
Asian-Inspired Popcorn Snacks
TOCHI's Gourmet Popcorn Line Features Flavors Like Salted Egg & Ube
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Restaurant-Inspired Snack Chips
McCoy’s Epic Eats Snack Crisps Now Come in Two New Flavors
Delicious Vegan Snacks
VFS Has Launched in Pop Up Grocer’s First-Ever Brick-and-Mortar Store
Mini BBQ-Flavored Meat Snacks
Peperami BBQ Lunchbox Minis Respond to Consumer Demand
Basketball-Celebrating Snack Crackers
Ritz Toasted Chips Have Debuted Two New Flavors
Protein-Packed Snack Crisps
The Pure Protein Popped Crisps Come in Two Flavors
Crispy Bite-Sized Crackers
Mini Ritz Crackers are Suited for On-the-Go Snacking
Athlete-Celebrating Snack Packaging
This Cracker Jill Packaging Commemorates Women in Sports
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Sour Gaming-Themed Snacks
Final Boss Sour 's Dried Cranberries Come in Three Levels of Sourness
Heat-to-Eat Snack Ranges
This Urban Eat Food-to-Go Range Can Be Heated Inside its Packaging
Retailer Football Food Ranges
The Kroger Big Game Snack Range is Being Launched for Fans
Crunchy Baked Cheese Snacks
Whisps Popped Backed Cheese Snacks Come in Three Flavors
One-Ounce Snack Packs
Rivalz Created Single-Serving Packs for the Back-to-School Season
Hot Cocoa Popcorn Snacks
Smartfood Marshmallow Hot Cocoa Flavored Popcorn is Sweet and Satisfying
Functional Flavorful Snack Ranges
Ello Market Snack Products are New and Exclusive to Rite Aid
Healthy Superhero-Themed Snacks
Too Yumm! Teams Up with Marvel to Launch a Range of Healthy Snacks
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Branded Spicy Meat Snacks
Jack Link’s and Frito-Lay Partnered for Some New Spicy Snacks
Cookie-Inspired Nut Butter Bites
Skippy and Girl Scouts Created a Trio of Co-Branded Snack Bites
Hazelnut-Flavored Popcorn Snacks
Butterkist Crunchy Hazelnut Chocolate Comes in Two Pack Sizes
Vegetable-Based Snack Puffs
Snack'in For You Launches a New Snack Line Featuring Vegetable Puffs
Healthy Australian Snack Ranges
Arnott’s Launches the Snack Right Range Through Saatchi & Saatchi
Alt Milk Chocolate Bark Snacks
BREAKS' Oat Milk Chocolate Snacks Feature Indulgent Mix-Ins
Lollipop-Flavored Popcorn Snacks
Lolly Poppin Chupa Chups Popcorn Comes in Two Flavors
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
Super-Spicy Snack Mixes
Snak Club & Hot Ones Created Fiery Flavors for On-the-Go Snacking
Crunchy Cheese-Flavored Popcorns
Whisps Unveils the New Whisps Popped Line with Real Cheese
Flavorful Free-From Snack Bites
The Latest Sweet Nothings Nut Butter Bites Flavors are Indulgent
Snack-Packed QSR Boxes
The Jack in the Box Mega Munchies Box is Packed with Ample Food
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Soft Brittle Snacks
Tam’s Sweets Makes Decadent Treats That Differ from Traditional Hard Brittle
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Mexican Chocolate Marshmallow Bites
These Mexican Hot Cocoa Bites Unite Cinnamon & Chili
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Easy-Open Snack Pouches
Walki's Pouch Concept Supports Controlled Tearing & Reduces Breaking
Bite-Sized Snacking Cheeses
Mozzamini Pearls Make Easy Everyday Snacks & Luxurious Appetizers
Grab-and-Go Dunking Snacks
Lunchables Dunkables Come in Two Tasty Varieties
Crispy Chocolate Popcorn Snacks
The Poppets Choc Toffee Popcorn is Arriving at Retailers Now
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Conveniently Canned Snack Products
These Chillo Foods Snack Products Come in Six Options
Extra-Spicy Corn Chip Snacks
Fritos Flamin’ Hot Bar-B-Q Offers a Burst of Savory Heat
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Seasoned Puffed Cheese Snacks
These New Whisps Snacks Come in Three Varieties
Fruity Chocolate Bars
Popcorn Kitchen Launches a 750g 'Salted Caramel' Bar and Three 100g Variants
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Migraine Management Snacks
Amia Created a Migraine-Friendly Snack Line Free from Top Triggers
Customizable Party-Size Snack Boxes
Sugarwish Intoduces a Party Size Option of Its Service
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Healthy Fried Potato Chips
Farmley Expands Product Portfolio by Launching Munchies
Private Label Nut Snacks
These IGA Exclusive Brands Snack Nut Products Come in Six Varieties
Premium Healthy Popcorn
Popcornopolis Expands Nearly Naked Collection with New Flavors
Austria-Inspired Snack Boxes
Universal Yums Boast Snack Adventures from Around the World
Pretzel-Creme Snack Packs
Funky Mello Launches a New Snack Pack Inspired by Old Snack Trends
Spicy Cheesy Popcorn Snacks
Flamin' Cheesy Taps into the Demand for Fiery Cheesy Flavors
Better-for-You Popcorn Snacks
Popchips Popcorn Has a Non-HFSS Recipe and Comes in Two Flavors
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Street Food-Flavored Corn Snacks
CORN NUTS Mexican Street Corn Offers Spicy, Citrusy Flavors
In-Flight Taste Tests
The Great Kiwi Snack Off Will Determine Air New Zealand's Onboard Snacks
Spiced Meat Stick Snacks
These New Chomps Meat Snacks Come in Two Flavors
Mini Baked Good Snacks
Entenmann's Baker’s Delights is Now a Permanent Part of the Range