Peter Popple's Popcorn Packaging Entices with its Iconic Character

 - Oct 8, 2013
References: peterpopples & thedieline
Everything about Peter Popple's Popcorn packaging pops. The rebranding strategy of the snack food made visual boldness a priority; the cluttering kernels of the previous bags were abandoned in favor of solid colors and shapes.

The Family and Friends creative team from the UK is responsible for the initial and this most recent endeavor to represent Louise George's delicious product. Peter Popple was and still is the mascot behind the brand: a snack scientist who's primary interest is in making the best popcorn possible. His P-shaped body alludes to his name and to the product itself, so this has been emphasized and even duplicated as a larger letter in the background. The different flavors of Peter Popple's Popcorn packaging feature their own bright color schemes to catch consumers' eyes with no trouble.