It is the case with most snack food, that it really doesn't require much formality to its brand identity design. Nossos Nuts packaging hits the spot perfectly with an image that is simple and playful and aesthetically enticing.
The 095design team strove to wrap up the Brazilian Castanhas de Caju nuts in such a way that would make them an inviting choice on the shop shelf. The studio gave the pouches a cheerful yellow background color, and a cluster of loose, handwritten words describe the squirrel mascot's appreciation of the salty, protein-rich product. A collection of very different freehand typefaces make the two-tone faces of the sachets visually stimulating. Accompanied with the illustrated, bushy-tailed creature, Nossos Nuts packaging serves up a casual quality that's as easy to enjoy as the edibles inside.
What Makes This Trend Stand Out
- Cartoony Typographic Branding
- Opportunity to create playful and visually stimulating packaging designs using different freehand typefaces.
- Simple and Playful Brand Identity Design
- Opportunity to design brand identities that are casual and aesthetically enticing using cheerful colors and handwritten words.
- Casual Quality Packaging
- Opportunity to create packaging that is inviting and easy to enjoy, appealing to snack food consumers.
Sectors Adopting This
- Snack Food Manufacturing
- Opportunity for snack food manufacturers to update their packaging designs to be more visually stimulating and appealing.
- Graphic Design
- Opportunity for graphic designers to explore creating brand identities and packaging designs that are simple, playful, and aesthetically enticing.
- Food Packaging
- Opportunity for food packaging companies to develop packaging that is casual, inviting, and easy to enjoy, catering to the needs and preferences of the snack food market.
