In the healthy snacking space, clean ingredients sometimes steal the spotlight from taste, but today's snackers refuse to compromise, and for them, B-SIDES makes snacks that are just as good for them as they are genuinely delicious. "A lot of brands in this space try to lead with function or nutrition, but our view is simple: if the snack doesn't taste good, none of the rest of it matters," said founder Yousuf Ahmed.
The brand's 100% vegan snack puffs are made with upcycled corn (from milling grits,) oats (from making oat milk,) and peas, which are "baked and blasted with plant-based seasonings" to create bold, craveable varieties like Cheddar, Ranch and Jalapeño. Beyond specifically speaking to the hearts of plant-based snackers by providing five grams of complete plant protein per serving, these better-for-you snack puffs are free from the top nine allergens.
What's Driving This Trend
- Upcycled Ingredient Innovation
- Growing interest in sustainability and cost-efficient inputs makes room for novel ingredient streams derived from milling and beverage byproducts to be repositioned as premium functional components.
- Flavor-forward Better-for-you Snacks
- Consumers’ refusal to sacrifice taste alongside health suggests formulations that prioritize bold, craveable seasonings while maintaining clean-label credentials could redefine category expectations.
- Allergen-free Plant Protein Pivot
- The convergence of complete plant proteins with top-nine-allergen-free profiles highlights the potential for protein-rich snacks that appeal to broad dietary needs without typical allergen trade-offs.
Who This Affects Most
- Packaged Snack Brands
- Brands focused on retail snacks are positioned to differentiate through distinct flavor systems built around sustainable ingredient narratives and transparent sourcing.
- Plant-based Food Manufacturing
- Manufacturers specializing in plant-based production can leverage novel processing techniques to convert byproduct streams into textured, protein-dense snack bases at scale.
- Food Waste Upcycling Technology
- Technology providers in upcycling can unlock value by developing scalable methods to transform cereal and legume byproducts into standardized, shelf-stable inputs for mainstream food producers.
