As snackers crave intensified flavors and satisfying textures, Jacob’s Crinklys is going bolder with Crinklys BIG. This supersized version of the brand's textured snack range is as enticing for enjoying solo on a lunch break as it is for sharing with others during evening occasions. “Crinklys BIG is a bigger product than our original Crinklys, which offers consumers a more satisfying eat,” said Solene Conanec, brand manager at pladis UK&I. “The larger format not only amplifies the signature crunch and flavor consumers already love but also fits into the growing demand for products that can be enjoyed together."
Crinklys BIG delivers a larger, bolder, more sensorial and snackable experience of three oven-baked flavors: Cheese & Onion, Salt & Vinegar, and Prawn Cocktail.
Why This Trend Is Growing
- Supersized Snack Formats
- Larger single-piece snacks that amplify crunch and portion perception present opportunities to redefine portion economics and consumption norms.
- Textured Sensory Snacking
- An emphasis on pronounced textures and multi-sensory eating experiences signals potential for products that prioritize mouthfeel and acoustic feedback as key value drivers.
- Shareable Snack Occasions
- Snacks formulated and sized for communal consumption indicate room for offerings tailored to social and evening-sharing contexts rather than solo snacking.
Industries Being Reshaped
- Snack Food Manufacturing
- Producers can explore novel processing techniques and ingredient blends to deliver intensified flavor intensity and durable large-format crisps.
- Retail and Merchandising
- Shelf-layout strategies and premium display formats that highlight supersized, sensory-forward SKUs could reshape impulse purchase dynamics.
- Food Packaging and Sustainability
- Developments in protective, lightweight packaging for larger-format snacks suggest avenues for balancing increased portion sizes with reduced material waste.
