The creative agencies, ad firms, marketing communications companies and activists behind these 100 examples of shockvertising have one thing in common despite their disparate interests and methods: they demonstrate an ability to cut through the noise and have their message heard and remembered.
We live in a world littered with advertising, but much of it is ineffective. How many billboards do people drive by without really noticing them? How many people see a commercial without actually watching it? How many people peruse through a website without once clicking an ad? The operative word here is ‘without.’
Without a concept that will immediately grab people’s attention and interest them long enough so that the message can sink in, many advertising campaigns run the risk of becoming just another hiss in the static. The shockvertising featured here ranges from racy to gory to borderline offensive. Whatever the method, each ad grabs one’s attention and holds it, which is exactly what advertising is supposed to do.
99 Provocative Examples of Shockvertising
94
When Ads Cross The Line
Is Tom Ford's New Campaign Too Naughty
93
Youth Shockvertising II
CONCEPT 'Don't Lose Control' Child Abuse Ad
92
Human Billboards
Roomservice Magazine Features Real Life Transactions
91
Adult Worker Ads
These Stepping Stone Ads by Extreme Group are a Bit of a Shock
90
In-the-Buff Footwear Ads
APICCAPS ‘Portuguese Shoes' Campaign Flaunts a Sexy Industry
89
Painted Nudevertising
Wearing Nothing But Ultra Thin Panty Liners
88
Youth Shockvertising
Statutory Rape Awareness Ad
87
Dolce & Gabbana Gets Overly Sexual in New Controversial Ads
86
3D Activism Ad
Graphic Anti-Whaling Campaign
85
Shocking Eco-Activism
'Crude Awakening' by Jane Fulton Alt Photographs the Oil Spill
84
Naked Hairy Shock Advertising
Burt Reynolds Strips Down for DirecTV
83
Controversial Fitness Campaigns
The Terry Richardson Equinox 2012 Ads Star Too Skinny Models
82
Shockvertising
Does It Work? Jury Still Out
81
Gruesome Shockvertising
Sony PSP Retry Ad
80
Nudevertising Specialists
Henrick Purienne Photography Pushes Limits
79
Nudevertising for Wine
Avondale Wine Goes 'Au Naturel'
78
Playing Dead in Public Places
Shockvertising at its Finest
77
Hot Hipster Bodywear Lookbooks
Sultry Bathing Suits in the new American Apparel SS 2011 Collection
76
Kenneth Cole Uses AIDS to Sell Fashion
75
Disturbing Holiday Depictions
The Courtney Stodden Christmas Shoot Shows Pseudo-Celeb Festivities
74
Fake BJ Ads
Do American Apparel Ads Cross The Line?
73
Nudevertising Jewelry
Freja Beha Erichsen Bares All for Georg Jensen Campaign
72
Nude Shockvertising
AnimaNaturalis Strips Women for Animal Rights
71
Awarding Controversial Ads
American Apparel Dubbed Label of the Year
70
Shockvertising with Bite
Stella Espresso Coffee
69
Eastern European Shockvertising
APFR Battered Women Ads
68
Pushing Limits of Emotional Advertising
When Are Ads Too Shocking?
67
Provocative Watch Editorials
Terry Richardson Has a Scandalous Time in Vogue Hommes
66
Nudevertising Glasses
Tom Ford Gets Racy in Fall/Winter Eyewear Ads
65
Role Reversal Shockvertising
'Humans for Animals' Creates an Alarming Campaign
64
Passionate Fashion Ads
Gratuitous Mangano 2009 Campaign
63
Controversial Infant Occupations
The Publicis Conseil LICRA Campaign Ruffles a Few Feathers
62
Beheading Creativity
Gruesome Shockvertising Over Advertising Budget Cuts
61
Nudevertising Climate Change
Supermodels Take it Off for 350.org and Global Warming
60
Political Shockvertising
"Hillary Obama" to Promote University
59
Controversial Driving Virals
Is Kesslers Knigge's 10 Drogen beim Autofahren Video Pro or Anti Drug
58
Body Parts in Garbage Cans for The Truth Campaign
57
Provocative Billboards
Belvedere Ads Too Racy?
56
Offensive Adultery-Promoting Ads
Ashley Madison New York Metro Ad Calls Overweight Women "Scary"
55
Shockvertising Smokefree Campaign
NHS: Get Unhooked
54
Parallel Life PSAs
The 'Drugs Set Your Timeline' Campaign Appeals to Impressionable Facebook Users
53
Family Member Cigarettes
This Indian Anti Smoking Campaign is Thought-Provoking
52
Disturbing Shockvertising
The Romanian Police Child Helpline Billboard for Child Violence
51
Ironic Banvertisement
10 Ads That Were Banned But Are Free to Roam the Internet
50
Shockvertising Food
Swedish Fish: A Friend You Can Eat
49
Sinister Cigarette Ads
The Smoking Kills Campaign Wants to Extinguish Your Habit
48
Women As Clothes Racks
Details Magazine Features Disturbing, Sexist Ads
47
Gruesome Shockvertising
A Texting While Driving PSA Shows Horrific Realism
46
Bare Bodies For Animal Activism
Danity Kane Show Support For PETA
45
Windblown Shockvertising
Pretty Fast Delivery Makes Ugly Pictures But A Great Point
44
Drug-Addled Celeb Ads
The Cocaine Co Campaign Associates Itself with Overdosed Individuals
43
Child Shockvertising in PSAs
Anti-Smoking Ads Feature Kids with Adult Hands Holding Cigs
42
Heartbreaking Anti-Child Abuse Ads
The Banned Ogilvy Dublin PSA is Hard to Watch
41
Naughty Surrealism With a Message
AIDS 'Explore But Protect Yourself' Wins Bronze at Cannes
40
Denim Shockvertising
Release Your Beast in Levi's 501 Jeans
39
Toxic Animal Ads
The WWF Evollution Campaign Looks to Send a Clear Message
38
Sensualized Senior Commercials
EqualPayday Looks to "Close the Wage Gap" With Their Ad
37
Powerful Cigarette Mosaic Ads
The Stivoro Campaign Asks People 'What are You Giving Up?'
36
Child Poverty Shockvertising
The Barnardo Campaign Against Child Poverty Raises Eyebrows
35
Blood Spurting PSAs
The Bangalore Police Ad Campaign Targets Cell Phone Driving Enablers
34
Human Meat Packs (UPDATE)
PETA Reprises Their 'Meat is Murder' Shockvertising Stunt in Times Squar
33
Shockvertising Lawsuits
American Apparel's $5 Million Payout to Woody Allen
32
Spankvertising
Massad Magazine's Branded Butt Paddle Ad Campaign
31
Naked Mannequin Shockvertising
The 'Sidewalk Catwalk Exhibit' in NYC Wants to Keep it Local
30
Horrifying Hide-and-Seek Ads
Innocence in Danger PSAs Aim to Protect Children
29
Insect-Infested Editorials
This Vice Magazine Shoot by Ed Zipco is Crawling With Beauty
28
Masking Censorship
World Press Freedom Ads
27
Fatty Shockvertising
The NYC Department of Health's Gross Pouring on the Pounds Ads
26
Cancer-Combating Crotchvertising
This Awareness Campaign by Y&R has Testicular Fortitude
25
Regional Meanvertising
Molson Coors' Toronto-Trashing Billboards Flop
24
Product Shockvertising
Bolt Detergent
23
Shocking Anti-Drug Abuse Ads
Barnardo's 'Break the Cycle' Campaign
22
Hygienic Shockvertising
Ads Show Value of Sanitizers
21
Polar Bear Shockvertising
The Plane Stupid Polar Bear Ad is Disturbingly Graphic
20
Panda Death Shockvertising
The Sea Shepherd Conservation Society Raises Bluefin Tuna Awareness
19
Controversial Anti Drug Ad
Publicis Campaign in Brazil
18
Eco Shockvertising
Moms Against Climate Change Tug at Heartstrings
17
Anti-Online Predator Campaigns
The Rebecca Project for Human Rights Fights for Vulnerable Girls
16
Eco Heroes
WWF: Be The Hero Campaign
15
Muddy Shockvertising
Wrangler Red Confuses Viewers With Barbaric Commercial for S/S 2010
14
Horrifying Transit PSAs
British Transport Police Airs Video Footage of Woman Falling Under Train
13
Drink-Driving Urinalyzers
The McFarland Pissalyzer Wants to Prevent Drunk-Driving with Graphic PSA
12
Edgy Eco-Campaigns
Avaaz Organization Makes Activism Cool With Strong Statements
11
Activist Super Bowl Billboards
PETA Chicken Wings Ad Discourages Wing-Eating During Games
10
Racy Red Light PSAs
The Stop the Traffik Publicity Stunt Illuminates Human Trading Rings
9
Oil-Covered Shockvertising
The Crude Awakening BP Oil Spill/NWF Spec PSA is Extremely Effective
8
Shoppers as Newborns
Harvey Nichols Asks "Are You Ready to Be Reborn?"
7
Dare-Induced Activism
'Clean Water Challenge' Raises Awareness for Drinking Water
6
Criminal Health Club Campaigns
Eccotique Spas 'Hand Yourself In' Ads Summon the Fashion Police
5
Activist Ad Rejections
NBC Refuses to Air PETA Thanksgiving Ad
4
Visceral Shockvertising
The Catalonian National Theatre's Heart-Rending Ad
3
Politically Incorrect Trailers
'The Dictator' by Sacha Baron Cohen May Offend
2
Political Shockvertising (Part II)
Tibetan Monk Protest
1
Cinematic Shockvertising
Motor Neurone Disease Association Ad Is Like a Horror Movie
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Empowering Shake Campaigns
SlimFast's Oomph for your Boomph Shares the Power of Positivity
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Humorous Slogan Graphic T-Shirts
Navinder Nangla Joins Converse on the City Tees Initative
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Vibrant Retro Transport Campaigns
VCCP Creates Public Transport Safety Campaigns for the TFL
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Work-Ditching Video Game Campaigns
Call of Duty's "Ghost Your Boss" Invites Players to Skip Work
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Digital Audio-Visual Exhibitions
'Future Shock' by 180 Studios and FACT Magazine is Online
No-Nonsense Cereal Campaigns
'Shreddie for Anything' Challenges Complicated Morning Routines
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Replenishing Mineral Water Campaigns
Crazy Water's Crazy Dry January Makes Not Drinking Fun
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Celebratory Odd Designs
Ridiculous Design Celebrates Weird and Wonderful Ideas Within Design
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones