Calvin Klein opened the door to orgy-inspired ads and editorials with their recent controversial Calvin Klein Jeans campaign. Italian brand Mangano is the latest to follow in CK's footsteps and feature passionate scenarios with numerous models.
Spanish top model Jon Kortajarena is featured in the new 2009 ad campaign for Mangano alongside other hot male and female models.
Kortajarena is no stranger to sexual and controversial ads, as you can tell from the related trends below.
Implications - FIRST SENTENCE IS INCOMPLETE
Consumers greatly appreciate the connection between emotional campaigning. Clientele want to feel like they are a part of the buying process, and this emotional connection helps them side with a consumer brand or corporation. Businesses should consider using this emotional connection with branding and campaigning to connect with their consumers.