We all know this cotton basics company for its bold and controversial sexvertising campaigns, but the new American Apparel SS 2011 lookbook actually tones it down the naughty acts. Well, just by a bit. Let's not got carried away, American Apparel still uses sultry sex appeal, but this catalog is a little less scandalous and a lot more soft.
With a hipster-cool attitude, the two models showcase pieces from the bodywear line including lacy bodysuits and deep neckline bathing suits. Lounging on the deck, at a house party or swimming in the pool, hipster gals should be ready to strike a pose when they take their stunning phone photog self-portraits.
Some of the company's near-naked ads never appealed to me, but the American Apparel Spring 2011 lookbook gets my nod of stylish approval.