Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Sultry Bathing Suits in the new American Apparel SS 2011 Collection

 - Mar 9, 2011
References: americanapparel & fashionising
We all know this cotton basics company for its bold and controversial sexvertising campaigns, but the new American Apparel SS 2011 lookbook actually tones it down the naughty acts. Well, just by a bit. Let's not got carried away, American Apparel still uses sultry sex appeal, but this catalog is a little less scandalous and a lot more soft.

With a hipster-cool attitude, the two models showcase pieces from the bodywear line including lacy bodysuits and deep neckline bathing suits. Lounging on the deck, at a house party or swimming in the pool, hipster gals should be ready to strike a pose when they take their stunning phone photog self-portraits.

Some of the company's near-naked ads never appealed to me, but the American Apparel Spring 2011 lookbook gets my nod of stylish approval.