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Eco Shockvertising

Moms Against Climate Change Tug at Heartstrings

— November 2, 2009 — Eco
We have seen many attention-grabbing advertisements and public service announcements about climate change. There is no doubt that global warming gets a lot of attention these days, but does this video from Moms Against Climate Change cross the line from education to exploitation?

Moms Against Climate Change have joined in the fray with their own awareness campaign encouraging parents to upload pictures of their kids to, “remind Canada’s leader who he’s representing in Copenhagen.”

The shocking video ‘Demonstration’ is a part of a Moms Against Climate Change campaign and is bound to tug on the heartstrings.
Trend Themes
1. Climate Change Awareness - Opportunity for companies to create innovative and impactful campaigns that raise awareness about climate change.
2. Emotion-driven Advertising - Opportunity for brands to create compelling ads that elicit an emotional response and drive action towards positive change.
3. Consumer-generated Content - Opportunity for companies to leverage user-generated content for social impact campaigns and create a sense of community around important issues.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create impactful and memorable campaigns that drive social change and awareness.
2. Environmental Activism - Opportunity for environmental non-profits and advocacy groups to leverage emotional storytelling to inspire action towards positive change.
3. Social Media - Opportunity for social media platforms to facilitate and amplify user-generated content and promote important social and environmental causes.
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