Maybe the most iconic Polar Bear is the Coca-Cola polar bear simply because it's had the most tv face time of them all. Then again, can you really tell one Polar Bear from another? Probably not.
Nevertheless, the Coca-Cola Polar Bear has turned out to be an effective marketing mascot for the soda giant over the years. They've used the Polar Bear in print and television ads and even recently created a short film featuring a whole Polar Bear family.
Polar Bears are popular because they are strong, predominantly silent beasts, that can also come across cute and cuddly. They've been personified over and over throughout the years and pop up on t-shirts, as art subjects and in many wildlife conservation campaigns.
If you came face to face with a Polar Bear, would you hand it a Coca-Cola?
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
