This year’s fall fashion show invitations were on a design level of their own. And after a season featuring live streaming and Scandinavian icebergs, it is no surprise that designers included innovative invitations to their creative roster. The creativity, the individuality and the sheer beauty of these innovative invitations is an inspiring representation of each event.
The invites were highlighted in Wallpaper, where they feature images of the best fashion show invites. There were playful puzzle toys given to Maison Martin Margiela’s invitees and an interesting map with “Gaultier” as a country, which is of course Jean Paul Gaultier’s invite. And Chanel was true to their show by featuring a polar bear on the front of their interesting invites. A personal favourite is Dunhill’s vintage postcard invites. These innovative invitations are receiving just as much attention as the fashion shows themselves.