This rug only looks like it's made from a polar bear hide -- it's actually a creation out of animal-friendly sheered sheepskin. This is one really cool rug, which is not surprising as it was commissioned by a Reykjavik, Iceland recording studio. The faux polar bear rug was such a success, a further 10 were made.
The rug spans the full size of a real polar bear at 3ft, and is made from 15 Icelandic sheep skins.
"This play on the techniques of creating luxury goods combined with the universal feeling of love and respect for polar bears offers an interesting look on the sickness and stupidity of the fur industry and what Recht calls, ‘branding the concept of life and animals into a consumers resource,'" WeHeartStuff says.
I love the rug, but do not totally buy into the WeHeartStuff concept behind it.
Imposter Animal Fur Decor
More Stats +/-
23 Funky Rugs, Carpets and Floor Decor
Home Eco Awareness
Joyful Nonviolent Videogames
Top 35 Photography Trends in March
Top 100 Gadget Trends in March
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.