Ecoideasnet launched floating polar bears into the air in Sekiya, Tokyo to create awareness about the plight of polar bears. Comprised of eco-friendly soap, helium and flower seeds, the fluffy and foamy bears served as a reminder of the effects of global warming, without any damage towards the environment.
This message that Ecoideasnet is endorsing is not only creative, but green in their use of medium. Most of us know that the medium is the message, so here's my two thumbs way up for Ecoideasnet floating polar bears.
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