Avaaz, an international organization devoted to social activism tackling such issues as climate change, human rights and religious conflicts definitely knows how to make campaigning cool.
Stripping down to green underwear outside of the recent G8 Summit in Rome singing along to “Hot in Here” was one way. The purpose was to put pressure on G8 industrial countries to limit global warming to 2 degrees Celsius. The 3 opposing countries ended up agreeing to the goal.
Avaaz definitely knows how to make a statement.