Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Barnardo Campaign Against Child Poverty Raises Eyebrows

 - Mar 24, 2010
References: adpunch.org & oddee
The Barnardo campaign against child poverty has caused a lot of controversy. The print advertisements have the tag line, "There are no silver spoons for children born into poverty," and then depict a wailing baby with either a crawling cockroach or poisonous liquid going down their throat.

In its bid to cause a sincere reaction, these images were found to be offensive and irresponsible. The complaints contended such ads could even encourage children to imitate what they’ve seen if they happened to catch the advertisement. Looking through the ads, however, I must admit that this sort of advertising is fairly powerful.