PETA staged this meat package stunt in Times Square to raise awareness for their ‘Meat is Murder’ campaign. PETA's volunteers were covered in fake blood lying nude in oversized plastic wrapped meat trays. The individual packages were marked with price stickers to remind people that “Billions of animals are abused and violently killed because you eat meat.”
This striking display by PETA and its activist is a clear-cut reminder that all animals are flesh, blood and bone, with the same senses and emotions as humans. See other PETA stunts below.
What's Driving This Trend
- Shockvertising Stunts
- The use of shocking and controversial advertising tactics to raise awareness for social campaigns.
- Animal Rights Activism
- Increasing efforts and actions to advocate for the ethical treatment of animals.
- Awareness Through Visual Displays
- Utilizing visually impactful displays to draw attention and raise awareness for social issues.
Who This Affects Most
- Advertising & Marketing
- Disruptive innovation opportunities in creating unique and attention-grabbing campaigns that challenge conventional norms and spark conversation.
- Food & Beverage
- Opportunities to explore and promote more ethical, plant-based alternatives to traditional meat products.
- Public Relations
- Opportunities to develop impactful and attention-catching campaigns that generate media coverage and raise awareness for social causes.
