These September 2016 alcohol trends reveal vibrant packaging, branding with a message and drinking games that come with alcohol purchases.
'Tic Tac Tequila' designed by Venezuelan Vanessa Pan offers unique structural packaging that simultaneously contains tequila while also providing a playful drinking game. The packaging comes with tequila glasses that are marked with "x's" and "o's" and players can use the surface of the board to play tic tac toe -- with the loser being required to drink.
Branding with a message is impressing consumers this month, with Huyen T. Do's feminist beer concept being one of the more prominent examples of this movement. 'HER' beer is a concept that reveals images of prominent women, including Oprah, Yoko Ono and Frida Kahlo.
Top 70 Alcohol Trends in September
70
Multi-Sensory Liquor Shops
Pernod Ricard's Cruise Ship Store Educates and Inspires Consumers
69
Floating Beer Gardens
Hoegaarden's Pop-Up Beer Garden Offers a Multi-Sensory Experience
68
High-End Canine Wines
Apollo Peak Recently Debuted a Line of Dog-Friendly Wines
67
Whimsical Craft Beer Labeling
This Beer Branding Uses an Illustration from a Popular Artist
66
Festive Champagne Flute Cakes
Minted's DIY Dessert is a Cost-Effective Take on Store-Bought Treats
65
Pop-Up Rum Bars
ZINC Apartments is Celebrating National Rum Day 2016 with a Pop-Up Tasting
64
Abstract Animal Beer Labeling
This Beer Uses a Yak as Its Signature Graphic
63
Feminist Beer Branding
This Labeling Was Designed to Oppose the Sexualization of Women in Media
62
Wine Snacking Combinations
This Single-Serve Wine Comes with a Complimentary Snack
61
Paper-Packaged Wine Bottles
This Seasonal Subscription Offers Wines from the Netherlands
60
Storytelling Brew Branding
Cartoon Beer Packaging Tells the Whimsical Tales Behind Each Beverage
59
Hunting-Inspired Wine Bottles
These Wine Bottle Labels Feature Endearing Cut-Outs
58
Pink Gin Spirits
This Limited-Edition Burleighs Gin is Preserved with Pink-Colored Ingredients
57
Drinking Game Tequila Packaging
This Packaging Can Be Used to Ship Tequila Bottles and Play Games
56
Lickable Breathalyzer Cards
This Uber Driving Campaign Reveals If a Bar-Goer Has Overindulged
55
Summery Beer Packaging
These Summer Ales are Packaged in Limited-Edition Bottles
54
Reingineered Beer Glasses
Leffe Created a New Beer Drinking Glass to Enhance Tastings
53
Saturated Seasonal Beers
This Beers Come in Vibrant Patterns That Reflect Their Purpose
52
Robotic Beer Pong Toys
Pongbot Adds a Challenge to the Classic College Game
51
Portable Boxed Wine Packaging
These Wine Boxes are Easy to Carry and Pour Out
50
Craft Beer Membership Clubs
This Club Helps Members Make and Sample Their Own Beers
49
Animal-Themed Beer Labels
Italy's 'Brewery Beer In.' Revamped Its Branding to Become Competitive
48
Boozy Bubble Teas
These Bubble Tea Cocktails Turn the Asian Tapioca Beverage Into an Adult Drink
47
Charitable Special-Edition Beers
The Lola Beer Was Designed to Raise Cancer Awareness and Funds
46
Home Beer Dispensers
This Dispenser Can Keep Beer Fresh for Up to Two Weeks
45
Chromatic Energy Drink Branding
These Fruity Energy Drinks Are Healthier than Most
44
Couture Aromatic Cocktails
Café Royal Offers Luxury Drinks Inspired By Givenchy's Perfume
43
Wine-Inspired Cocktail Mixers
Stolen Fruit's Mixers are Made with Grape Juice and Skins
42
Vintage Wine Labels
This Wine Branding Was Inspired by the Resurgence of Americana
41
Personalized Wine Sampling Subscriptions
This Service Provides Tasting Kits for Wine Lovers
40
Beachy Canned Wines
'Flip Flop Wines' Makes Wine in Cans with Lighthearted and Fun Branding
39
Premixed Sangria Wines
The MYX Fusions Offer Moscato and Sangria in a Variety of Flavors
38
Characterized Beer Graphics
This Beer Labeling Puts a Literal Spin on the Beers' Names
37
Political Wine Labeling
This Wine Bottle Features a Tongue-in-Cheek Reference to Brexit
36
Illustrated Beer Bottles
These Limited-Edition Stella Artois Beers Represent Different Lifestyles
35
Boozy Ice Teas
This Hard Iced Tea Offers Welcome Respite From the Summer Heat
34
Boozy Rebate Apps
The bevRAGE App Helps You Instantly Save On Alcohol Purchases
33
Collaborative Blogger Wines
DESIGNLOVEFEST Created a White Summer Wine with Winc
32
Bronzed Wine Labels
This Minimalist Wine Label Draws Attention to the Bottle
31
Boozy Condiment Cocktails
The Heinz Bloody Mary is Creatively Packaged in a Ketchup Bottle
30
Pumpkin Beer Chocolates
Salazon Chocolate Co. and Flying Dog Brewery Co-Created a Unique Treat
29
Alcoholic Fruit Juices
These Drinks Offer a Unique Blend of Flavors for Alcohol Lovers
28
Full-Bodied Alcohol-Free Beers
'St. Peter's Without' Delivers the Taste of Beer Without the Booze
27
Rapper-Inspired Craft Beers
This Flavorful Craft Brew is Named After a Kanye West Lyric
26
Neon Sign Beer Branding
This Wise Blood Ipa's Packaging is Simple but Impactful
25
Punctuated Wine Branding
This Sophisticated Wine Bottle is Named After a Popular Term
24
Stark Tequila Branding
This Aged Tequila is Featured in Matte Black Glass Bottles
23
Edible Cocktail Sets
The Choc on Choc Gin and Tonic Kit is Made Entirely From Chocolate
22
Calming Botanical Elixirs
Zend's 'Feel Calm' Liquid Shots are Made with Soothing Kava Kava
21
Boozy Cherry Sodas
Henry's Hard Cherry Cola Adds an Alcoholic Kick to Fruit-Flavored Soda
20
Anti-Abuse Beer Ads
'Cerveza Tecate' Defines Men By How They Treat Women in This Commercial
19
Pocket-Sized Breathalyzers
'WearSmith' is the Smallest Bluetooth Breathalyzer Detector
18
Saké Wine Cans
Social's Low-Calorie and Low-Sugar Alcohol is Organic and Gluten-Free
17
Emoji-Inspired Cocktail Recipes
Midori and Emojipedia Created Fruit Cocktails Based on Emojis
16
Sugar-Free Lemon Liqueurs
Nancy Dell’Olio's 'Limonbello' Puts a Healthier Spin on Limoncello
15
Musician-Inspired Beers
This Limited Edition Beer Design Was Designed by a Famous DJ and Producer
14
Summer-Centric Beer Activations
This Beer Campaign Focuses on Millennial Summer Activities
13
Anime Monster Cocktails
These Boozy Beverages are Aesthetically Themed After Pokemon Characters
12
Ornamental Wine Bottles
This Wine Packaging Forgoes the Use of Minimalist Labels
11
eSports Beer Sponsorships
Bud Light Beer is Sponsoring Gamers Through Its New Interactive Program
10
Beer-Enhancing Songs
Stella Artois and The Roots Created a Song to Enhance Taste and Sound
9
Blended Campari Cocktails
This Blood Orange Negroni is Creatively Turned into a Summer Slushy
8
Rapper-Inspired Ales
The Hopvine Bling is a Blended Beer Wine Inspired by Drake's Song Lyrics
7
Enlightening Beer Apps
The Brew Guru App Helps You Secure Great Deals On Beer
6
Botanical Wine Labels
This South American Wine is Marketed with Unique Floral Branding
5
Citrus Craft Tequilas
Dulce Vida's New Spirits Introduce Artisan Flavors Like Lime and Grapefruit
4
Word Game-Inspired Beers
Narragansett Beer and Bananagrams Created a Flavorful 'Hi Neighbor' Beer
3
Band-Honoring Brews
Folly Brewpub Created a Beer That Pays Tribute to the Tragically Hip
2
Selfie-Inspired Cocktails
Smirnoff Mixed Up Creative Cocktails Based on People's Selfies
1
Boozy Sweet Teas
This Brewery Recently Put an Alcoholic Twist on McAlister's Famous Sweet Tea
Related Ideas
Music Festival-Inspired Alcohol Bottles
Tomorrowland x Absolut Launch Limited-Edition Bottles
Patriotic Drink Carriers
The Target x Stanley Americana Collection is Ready for Memorial Day
Flavored Non-Alcoholic Beers
Two Fruity Heineken 0.0 Flavored Varieties Filling the Flavor Gap
Bar-Focused Dating Apps
Heineken®'s Bar Dating App Appeals to Gen Z's Social Habits
Cartoon-Branded Aluminum Water Packaging
B Water & Beverage Debuts New Disney-Inspired Designs
Exceptional Tequila Packaging Designs
PATRÓN Tequila Unveiled a Bottle and Packaging Redesign
Low-Alcohol Beer Packs
Damm Launches Estrella 0.0% and Lemon Fridge Packs in UK Retail
High-ABV Sporty Cocktails
BuzzBallz's SoccerBallz Celebrate Countries Playing in the World Cup
Premium Canned Margaritas
Casamigos Margaritas Combine Convenience and Cultural Credibility
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
Assistive Alcohol Packaging
Strongbow Integrates Assistive Technology Directly onto Its Packaging
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Game-Honoring Energy Drink Branding
The Red Bull Tetris Can Celebrates the Game's 40th Anniversary
Intimate Alcohol-Free Campaigns
CleanCo and Lovehoney Joined Forces for Anything But Dry January
Rapidly Expanding Tequilla Brands
Alma Del Jaguar is Enjoying Strong Success in the US Market
Sculptural Tequila Bottles
Tropa Añejo’s Limited Bottle is Realised with Haas Brothers Design
Casino-Inspired Tequila Packaging
CasAzar Tequila Tackles the High-End Tequila Market
Sleek Tequila Bottles
Leyenda 1925 Has Entered the Luxury Spirits Market with a Tequila Collection
Beer Packaging Shifts
Moosehead Breweries Will No Longer Offer Glass Bottles for Its Beers
Floral Drink Tumblers
These Tumblers Combine Elegant Aesthetics With Sturdy Construction
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Fiesta-Focused Food Campaigns
Ortega® Extends Cinco de Mayo Celebrations with Seis de Mayo
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Pocket-Sized Tequila Bottles
The 50ml PATRÓN EL ALTO Mini is Festival-Ready
Smart Beer Bands
Heineken's The Clinker Celebrates Music as a Shared Language
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Limited-Edition Glass Bottles
Topo Chico Celebrates its 130th Anniversary with a Vintage Design
Fashionable Tequila Accessories
Kendall Jenner's Tequila Brand Dropped 818 Minis for 8.18 Day
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Beer-First Travel Collections
Molson Coors' Lager Luggage Collection Makes Summer Travel Fun
Glow-in-the-Dark Rum Bottles
Bacardí Launched a Limited-Edition Skeleton Bottle for Halloween
Branded Soft Drink Cocktails
The Au Vodka x Tango Drinks Come in Two Flavor Options
Summery Adventure-Inspired Drinkware
Starbucks Launched its 'Road Trip Collection'
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Sustainable Drink Packaging Launches
Saint James Unveils New Recyclable Aluminum Bottle Packaging
Paper-Packaged Private Label Wines
The Collective Good Wine Range is Available Now at Target
Limited Edition Tequila Bottles
Don Julio Reveals a 1942 FIFA World Cup-Inspired Bottle
Modular Beverage Systems
Bevi's Journey Juice and Joss Shots are Available as a Combo
Celebratory Sparkling Beverages
Welch’s Launches Patriotic Limited-Edition Summer Drinks
Beautifying Pre-Concert Pop-Ups
Tequila Rose's Break in Case of Glam-ergency Refreshed Music Fans
Festival-Themed Cocktail Promotions
Kylie Jenner's Sprinter Vodka Soda Arrives at Coachella
Spooky THC Seltzer Campaigns
Delta Named Its Drink "The Unofficial Beverage of Adult Halloween"
Margarita-Flavored Alcohol Beverage Expansions
Topo Chico Hard Celebrates National Margarita Day
Inaugural Zero-Proof Awards
Bottle Raiders Has Established the Inaugural Zero Proof Choice Awards
Functional Terpene Beverages
BUUZ is Formulated to Mimic Alcohol's Effects Without the Hangover
Flavor-Driven Alcohol-Free Beers
1664 Bière 0.0% is Arriving in Sleek Slim Cans, Draft and More
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Craft-Style Non-Alcoholic Beers
Darling Drinks Enters the Non-Alcoholic Beverage Market
Single-Serving Non-Alcoholic Slim Cans
Giesen Group Debuts a New Packaging Format
Women-Targeting Low-Alcohol Beers
Beer Girl Brewing Company is Rapidly Expanding Its Operations
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Beer Relaunches
Real American Beer Unveils a Refreshed Identity and Partnerships
Small-Batch Tequila Collaborations
Teremana Expands Small-Batch Tequila Deal with Texas Rangers
Paper-Based Barrier Drink Packaging
Tetra Pak and Sterilgarda Alimenti Partnered on New Packaging
Non-Alcoholic Spirit Campaigns
Seedlip Celebrates 10 Years with 'Yeah, It’s a Drink'
Emotional Introspection Drinking Experiences
Suntory's Glass and Words Bar Concept is Novel
Resealable Recyclable RTD Packaging
The Reef RTD is Now Being Offered in a Tetra Pak Container
Approachable Alcohol-Free Brews
0.0% ABV Rhinestone Appeals to Sober-Curious Consumers
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Casual Cannabis-Infused Beverage Campaigns
Triple Debuts Its Laid-Back 'Turfing' Campaign
Humorous Tequila Campaigns
Gran Centenario Tequila Launches the 'Don't Be a Gringo' Campaign
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Women-Focused Beer Expansions
Hurray's GIRL BEER Receives Funding for Expansion
Gamer-Themed Soda Branding
Fanta and Xbox Partnered for Limited-Edition Pack Designs
Supermarket-Inspired Nail Art Designs
Aldi Dropped a Festival-Inspired Nail Art Collection
Celebratory Soccer Tournament Champagnes
The Taittinger FIFA World Cup Bottle is Headed to the UK
Zero-Proof Canned Cocktails
Three RTD Ritual Zero Proof Cocktails Dropped Just in Time for Summer
Cocktail-Inspired Beers
Tip Top Cocktails' Kindred Spirits Series Explores Brewery Collabs
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
Alcohol-Free Underground Campaigns
TfL and Heineken 0.0 Introduced "Bakerl0.0" for Dry January
Zero-Proof Festival Experiences
The Drinks with Benefits Festival Signals the Growth of the Market
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Personalized Non-Alcoholic Beverages
Le Fizz by Ghia is Available in Limited-Edition Packaging
Bodacious Soda Ranges
The Tango Zero’d Range Targets Gen Z Consumers
Citrusy Soda Cocktail Packs
Absolut Vodka & SPRITE is Launching in a Flavor-Forward Multipack
Fruit-Forward Alcoholic Beverages
Phillips Distilling Co. Debuts SixSip Hard Refreshers
Retailer-Exclusive Craft Beers
Brooklyn Brewery and Tesco Partnered on a New Range
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Redesigned Cultural Rum Bottles
Havana Club x Martine Rose Applies Fashion Language to a Rum Drop
Moderate Drinking Campaigns
Athletic Brewing Company's Athletic January Celebrates Mindfulness
Low-Alcohol Canned Wines
Tuttavia Entices Young Adults Looking for Lighter Alcohol Options
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Lifestyle-Adjascent Water Bottles
Tira Unveils a Hydration Collection with Three Stunning Bottles
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
THC-Infused Bottled Cocktails
ORRA Boasts Premium Positioning and Cocktail-Inspired Sophistication
Mainstream THC Beverages
Target Expands Hemp-Derived THC Drinks Beyond Specialty Retail
Elevated THC Drinkables
Mariona Specializes in Sophisticated Wine Alternatives
Mixed-ABV Beer Packs
The Holiday Detox Pack Eases the Transition to Dry January
Premium Tequila Cocktail Expansions
Pimentae Expands Its Tequila Cocktails into Sainsbury’s
High-Impact Beverage Business Platforms
HOTELEX Shanghai Debuts the Bar & Drinks Shanghai Division
Low-Dose Cannabis Beverages
Wynk THC-Infused Seltzers Come in New 2.5mg and 5mg THC Options
NBA-Honoring Alcohol Bottles
Victor Solomon X Michelob ULTRA Unveil a Trophy-Inspired Beer Design
Halloween-Themed Drink Carriers
The Target x Stanley Halloween Range is Darkly Stylish
Mindfulness-Promoting Mezcal Campaigns
Mezcal El Silencio Runs the Find Your Silence Initiative
Mexican Lime-Inspired Non-Alcoholic Beers
Rhinestone is Expanding Product Line to Retailers
Elegant Rum Packaging Designs
Zacapa Rum Debuts a Striking Redesign for Its Premium XO Expression
Sangria-Inspired Zero-Proof Beverages
TÖST Beverages Expands Its Premium Non-Alcoholic Portfolio
Tequila-Complemented Holiday-Themed Packages
Teremana Tequila Partners with Goldbelly
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Beach-Themed Beer Promotions
This Corona Promotion Marks the Brand's 100th Anniversary
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
Exciting Musician-Inspired Beer Activations
Outlaw Light Beer Debuts HARDY-Branded Can
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Sparkling Soju Beverages
Hello Soju is Reintroducing Itself as the Ultimate Summer Beverage
Expanded Eco-Conscious Mezcals
Rosaluna's UK Debut Brings a Variety of "Less Smoky" Mezcals
Football-Themed Drink Carriers
The Stanley 1913 x Arsenal Collection Features Four Pieces
Design-Led Beverage Packaging
CREALIS Develops Integrated Packaging Solutions for Alcohol Brands
Craft Beer Brand Redesigns
Goose Island Relaunches the 312 Beer with Chicago-Focused Branding
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Halloween Cocktail Capsules
Bartesian's Spooky Sips Collection Elevates Cozy Evenings at Home
Non-Alcoholic Craft Beer Partnerships
Momentum Brewery Partners with Liquid Opportunities
Bulk Artisan Cocktail Products
The Drinks Bureau Cocktails are Debuting New Formats
Collaborative Seasonal Drinking Campaigns
Fat Tuesday and 818 Tequila are Ready for the Summer
Women-Targeted Wellness Movements
Her Sovereignty Project Promotes an Alcohol-Free Lifestyle
Alcohol-Free CBD Beverage Menus
The Alchemist and TRIP Partnered for Dry January
Folklore-Inspired Spirit Branding
The Bathtub Gin x Tart London Limited Edition is Whimsical
Female-Rapper-Approved Cocktail Creations
Chicas Divertidas Featured Cinco de Chicas Cocktails
Aluminum Sparkling Wine Bottles
CECI 1938's First-of-Its-Kind Design Fits a Cork, Cage & Seal
Gen Z-Specific RTD Wines
Vinarchy's Echo Falls Launches a Ready-To-Drink Wine Product in the UK
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Spanish Brewery Anniversary Packaging
Estrella Damm Launches New 150th Anniversary Packing Designs
Co-Branded Mother's Day Products
Sober(ish)™ and the Happy Can Join Forces for Mother's Day
Mature Refreshment Product Ranges
These ALDI Summer Adult Beverages Come in 20 Options
Spanish-Style Micropubs
Licor 43's Tiny Taberna Serves the Viral Baby Beer Shot
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Tattoo-Covered Beer Packaging
The 2025 8.6 Tattoo Limited Edition Can Has Artwork by Dodie
Artisan Spirit Cocktail Packs
Dillion's Small Batch Variety Packs Come in Vodka and Gin Options
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Global Wine Tasting Kits
Vinebox's January Tasting Experience Features Wine from Around the World
Artful Energy Drinks
El Jefe Energy Delivers a Boost with an Unapologetically Different Approach
Burlap Party Packs
The Nutsack is a Limited-Edition Sack with 10 Alcohol Shooters
Celebrity-Backed Non-Alcoholic Beers
BERO Expanded Its Retail Push Into Walmart, Kroger And Publix
Premium Alcohol Launches
Brown-Forman Will Introduce El Jimador, Herradura And Benriach in India