This limited edition beer design was created in a collaboration between Budweiser and the famous DJ and Producer Tiesto.
The Dutch artist recently played at 'Tomorrowland' in Belgium and this beer was inspired by the festival. The artist's goal was to create a once-in-a-lifetime experience for his audience and he used Budweiser to amplify that idea -- offering the beers to festival goers at his show. The beer is featured in black, red and white -- with the backdrop being red and the front stamped with Tiesto's name and logo in white.
By collaborating with a large company to create this limited edition beer design, Tiesto was able to expand his audience as well as the musical experience he offers.