Toronto's Folly Brewpub recently created a special beer that pays tribute to the Tragically Hip. Over the past few months, the Tragically Hip have been playing in several Canadian cities as part of their final 'Man Machine Poem' tour. To culminate the end of the historic tour, this Toronto brewpub has created a special beer that celebrates the band's legacy.
The new one-off beer from Folly Brewpub is a Saison brewed with rose hips and Ontario ingredients such as Barn Owl malts and yeast from Escarpment Labs. The beer has been dubbed 'Courage,' after a song of the same name on the band's 1992 album 'Fully Completely.'
In addition to the new beer, Folly Brewpub will also be airing the broadcast of the Tragically Hip's final show in Kingston, Ontario. While the bar will not be charging admission for those who wish to watch the broadcast, it will be accepting donations for the Sunnybrook Hospital's Gord Downie Fund for Brain Cancer Research.
What's Driving This Trend
- Band Tribute Beverages
- There is a growing trend of breweries creating special beers to pay tribute to well-known bands, providing an innovative way for fans to celebrate their favorite artists.
- Local Sourcing
- Brewpubs and breweries are increasingly utilizing local ingredients to create unique and distinct flavors in their beers, showcasing the importance and appeal of supporting local producers.
- Charitable Partnerships
- Businesses are forming partnerships with charitable organizations, using their products or events to raise funds for important causes, demonstrating a socially responsible approach to business operations.
Who This Affects Most
- Craft Brewing
- Craft breweries can take advantage of the band tribute trend by collaborating with popular musicians to create special edition beers, generating excitement and attracting new customers.
- Agriculture
- Local farmers and suppliers have an opportunity to partner with breweries that focus on using locally sourced ingredients, creating new business opportunities and expanding their market reach.
- Nonprofit Sector
- Nonprofit organizations can seek out partnerships with businesses, such as breweries, to create fundraising campaigns that offer unique experiences or products, increasing awareness and support for their causes.
