Casamigos is the Official Tequila Supporter of the FIFA World Cup 2026 and for the international tournament, Casamigos created the Quarterita, a new quarter-pint margarita glass made for matchday festivities. With tequila becoming a more integral part of social drinking culture in Britain and the margarita becoming the UK's most searched-for cocktail online, the Quarterita helps to support evolving football culture and a spontaneous, inclusive way of watching the game that offers an alternative to beer as the default on game day.
The pint-shaped margarita glass, created in collaboration with tastemaker Laura Jackson, is sold on her homeware and curation platform, Glassette for stylish at-home entertaining. Additionally, the Quarterita is coming to select pubs, bars and terraces across the UK, including The Audley, The Blue Posts and Ellie's Bar.
What's Driving This Trend
- Match-day Cocktailware
- Pint-inspired margarita vessels signal a shift toward sport-specific drink formats that blend familiar pub rituals with premium cocktail culture.
- Tequila-led Fandom
- As tequila gains social relevance beyond nightlife, football gatherings become a platform for spirits brands to redefine beer-dominated viewing occasions.
- Home-bar Hospitality
- Curated glassware tied to major events reflects growing demand for stylish at-home entertaining products that extend venue experiences into domestic settings.
Who This Affects Most
- Alcoholic Beverages
- Premium spirits companies are finding new room for growth by attaching cocktail formats to mainstream sports moments traditionally owned by beer.
- Hospitality
- Pubs, bars and terraces gain fresh differentiation through branded serveware and event-based cocktail menus that reshape expectations for game-day drinking.
- Homeware
- Design-led drink accessories connected to pop culture and sport create crossover potential between entertaining, gifting and lifestyle retail.
