Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Leffe Created a New Beer Drinking Glass to Enhance Tastings

 - Aug 24, 2016
References: facebook & barmagazine
AB InBev recently released a new beer drinking glass design that was specifically made to enhance the experience of tasting its Leffe beer.

The redesigned beer glass is shaped in a way that leaves a long stem that can be held in the same way as a wine glass, so that the temperature of the body does not alter the beverage. This shape also makes it possible for drinkers to appreciate the color of the Belgian beer. One of the more subtle design features of the glass is an L-shaped engraving at the bottom of the glass, which causes bubbles to be released frequently so that the beer can keep its frothy texture.

With the rise of craft beer culture, this retooled beer glass design will appeal to many beer fans who want to enjoy a tasting to the fullest.