Anyone who's heard Kanye West's latest album 'The Life of Pablo' will know that one of the songs features a line that goes "I miss the old Kanye"; now, that line is lending itself to the name of a new craft brew developed by Baltimore-based craft brewery Artisanal Stillwater.
In terms of the actual drinking experience, this particular craft brew features an array of bold flavors drawn from anise, clove, juniper berries and vanilla beans. The beer offers an 8 percent alcohol rating and promises a delicious taste that is inspired by the brash and bold personality of Yeezy himself.
The craft brew's name is also an intelligent marketing ploy that will surely help make more people aware of Artisanal Stillwater, exposing them to the brewery's numerous other award-winning beer offerings.
Image Credit: Kevin Mazur, Pitchfork
Key Themes Behind This Trend
- Rapper-inspired Craft Beers
- Craft breweries creating unique beer flavors and names inspired by popular rap lyrics.
- Flavorful Craft Brews
- Craft breweries experimenting with bold and unique flavor combinations in their brews.
- Marketing with Intelligent Ploys
- Craft breweries using clever marketing strategies to increase brand awareness and attract new customers.
Where This Applies
- Craft Brewery
- Opportunity for craft breweries to innovate and create new beer flavors inspired by various musical genres, attracting a diverse consumer base.
- Alcohol Beverage Industry
- Opportunity for the alcohol beverage industry to expand its product offerings by tapping into the popularity of rap culture and music-inspired beverages.
- Marketing and Advertising
- Opportunity for marketing and advertising professionals to develop creative and impactful strategies that infuse popular culture references to enhance brand recognition and customer engagement.
