Blended Campari Cocktails

This Blood Orange Negroni is Creatively Turned into a Summer Slushy

Food blog The Kitchn shares a refreshing way to transition a Campari cocktail for the summer season by adding citrus fruits and a blended chilled texture. The Frozen Blood Orange Negroni is a adult-appropriate slushy that offers the refreshing taste of orange and blood orange juice complemented with gin and vermouth.

The beverage begins by preparing the fixings for a Negroni in a blender. Staple ingredients such as gin, sweet Campari, vermouth are added along with orange juice and blood orange juice to cut the tart and bitterness of the alcohol. A cup and a half of ice is added as well so that the the texture of the drink is covered into a frozen slushy that stays cool for hours on end without diluting.

Blended Cocktails
Innovation opportunity for bars and restaurants to introduce specialty blended cocktails during the summer season.
Citrus-infused Cocktails
Opportunity to experiment with different citrus fruit flavors to create unique cocktails that are appealing to the summer palate.
Adult Slushies
A possible trend in the future of beverage industry could be developing a new array of slushy cocktails for an older demographic.

Who This Affects Most

Food and Beverage
Restaurants and bars can incorporate blended cocktails as part of seasonal menus to cater to summertime customers.
Alcohol
Alcohol companies can incorporate citrus-infused flavors to create unique cocktails and attract consumers looking for refreshing summer drinks.
Appliances
Innovative appliance companies can create new types of slushy makers targeted towards adults for the creation of specialty frozen cocktails.
SCORE
0.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 19%
Activity 1%
Freshness 8%