Retro packaging is making a serious resurgence in the marketing world, with many branding companies going back to age-old roots to give products a sense of authority.
The retro look also induces nostalgia in certain consumers, forging an emotional connection to the project. When one sees an old cassette tape re-branded as a case for a set of headphones, immediate memories of when they used this outdated piece of tech come to mind. Playing on emotions is a great way to win over customers and keep their business. Alyssa Phillips came up with this idea for a school project, and it was a major hit.
Retro packaging is just one way branding experts are experimenting with various designs, but it's certainly one that's gaining traction with both companies and consumers alike.
44 Examples of Retro Packaging
From Wooden Vinyl Organizers to Vintage Box Branding:
Jamie Danielle Munro — Mar 26, 2014 — Marketing
44
Revolutionary Whiskey Bottles
The 'Lost Republic' Celebrates the 1846 California Bear Flag Revolt
43
Overtly Masculine Advertising
Man Food is a New Brand Aimed at Men
42
Groovy Booze Branding
Devil's Peak Beer Packaging Channels 70s Spirit and Nostalgia
41
Vintage Shaver Branding
Spiff Packaging is 1950s-Designed to Appeal to Timelessly Dapper Gentlemen
40
Sassy 60s Kitchenware
The Tala Retro Range Channels its Mid-Century Roots with Throwback Branding
39
Intriguing Icing Attire Branding
These Frosting T-Shirts Sport Sweet Deceptive Packaging
38
Retro Headphone Branding
Earbuds Cassette Packaging Houses Audio Accessories in an Old Tape
37
Vibrant Patterned Packaging
Helios and Uniform Creative Vivacious Packaging for Organic Food
36
Kidcore Burger Branding
This Peruvian Burger Chain Branding References 1990s-Era Design
35
Vintage Popsicle Packaging
Bar Gelato Branding Brings Authenticity and Credibility to Iced Snacks
34
Retro Frozen Treat Branding
The Beachy Cream Wrapper Exudes Fun, Nostalgia, and Style
33
Playfully Retro Packaging
Brigaderia Tea Time Branding is as Lighthearted as its Range of Flavors
32
Retro California Vino Branding
The Sangwine Packaging Design Celebrates the Sunshine State
31
Retro Cold Brew Bottles
This Cold Brew Packaging Design is Rustic and Down-to-Earth
30
Ornate Cosmetic Packaging
Daniel Pelavin Crafts Lavish Vintage-Inspire Containers
29
Retro-Modern Beer Packaging
Big Boss Brewing Branding Design by McKinney is a Motley Iconic Mix
28
Retro Chip Branding
Doritos Taco is Released With Packaging from the 1960s
27
Nostalgic Pizzeria Branding
Enzo's Trattoria Draws Its Aesthetic Inspiration from Vintage Sports
26
Milk Carton Gardens
Cultivating the Half Pint Garden is as Easy as Drinking Your Daily Calcium
25
Vintage Patterened Vino
Jam Jar Wine Packaging Assumes a Nostalgic and Congenial Image
24
Revived Beverage Vessels
Brew York City Branding Brings Back the Antique Growler
23
Retro Pop Packaging
The SANS Natural Diet Soda is All Natural & Brilliantly Branded
22
Retro Popsicle Branding
Dr. Feelgood Frozen Pops Feature a Vintage Brand Identity
21
Wooden Vinyl Organizers
Laser Cut A-Z Record Dividers Make a Warm New Home for Your Old LPs
20
Cursive Cabernet Branding
Pirie Tasmania Wine Packaging has a Fetching Fluidity
19
Retrofied Chocolate Packaging
Studio AG Wraps Up John and Kira's Sweet Treats
18
Brash Beer Branding
Austin Beerworks is Swathed in Boldly Vibrant Packaging
17
Vintage Box Branding
Strong Boy Cereal Packaging Dishes Up a Serving of Nostalgia
16
Retro Cartoon Beer
Bold City Brewery Uses Old-School Style Prints on Labels
15
Broad Bottom Branding
Beach Bum Sunscreen Packaging Flaunts a Little Fanny for Shelf Appeal
14
Fab Four Packaging
Darrell Bell Pays Homage to The Beatles with His Liverpool Collection of Ales
13
Delectable Breakfast Branding
Chatterbox Cereal Packaging Serves Up Food for Thought
12
Retro American Burger Campaigns
McDonald's Japan is Introducing a Line of Classic American Burgers
11
Adventurous Vino Packaging
The Marque de Burgos Wine Label is Full of Wanderlust and Whimsy
10
Canned Biscuit Branding
Vintage-Inspired Cookie Tins Contain a Nostalgic Strategy
9
Flag Bearing Brews
The Miller High Life 2012 Summer Edition is a Suave Patriotic Nod
8
Retro Pin-Up Packaging
This Miss Mary's Beverage Branding Embraces Vintage Imagery
7
Vintage-Inspired Cereal Boxes
The Retro Edition Kellogg’s Cereal Boxes are Exclusive to Target
6
Aquatic Pin-Up Vino Branding
The Fishwives Club Wine Labels are Seductively Strange
5
Retro Baseball Branding
Goodwin Field Packaging Scores a Home Run with Nuts and Nostalgia
4
Retro-Inspired Egg Packaging
Rahal Farms Celebrates Its Chickens with a Cute Carton Design
3
Pinup-Branded Java
The Goshen Coffee Company Shows Retro Nautical Packaging
2
Retro Dairy Pot Branding
Tesco Cream Takes Style Cues From Vintage Milk Bottles
1
Cinematic Showdown Branding
The Alamo Drafthouse Cinemas Wine Pays Homage to the Princess Bride
Related Ideas
Custom Cardboard Furnishings
The Record Player Console Has Proportionate Cubbies for its Contents
Iconic Pop Queen Infusions
Gaga Tea Packaging is Inspired by the Eccentric Celeb Loose Leaf Lover
Emotive Food Packaging
This Rustic Packaging Range Uses Emotional, Story-Based Marketing
Anti-Fast Food Burger Branding
Better Burgers Aims to Be New Zealand's Answer to In-N-Out
See-Through Beer Cans
Naked Premium Beer Packaging Provides a Look at the Product Inside
Crime-Inspired Packaging
Isabela Rodrigues' Packaging Design for 'Illegal Burger' is Fantastic
Plastic Pint-Like Packaging
Gold Mine Beer Branding Serves Up the Bar Experience Wherever You Are
Muscular Beverage Marketing
The Ecorche Energy Drink Has a Strong Visual and Metaphorical Concept
Remixed Restaurant Packaging
Yael Weiser Remixes Traditional McDonald's Branding With Blue Hues
Fake Cookie Flavors
These Mock Oreo Cookie Flavors Celebrate National Junk Food Day
Octahedral Infusion Branding
Senba Tea Packaging Has Great Dimension that Alludes to its Flavor
Adoringly Doodled Branding
Mama Sopa Packaging was Illustrated Lovingly with Care for Cleanliness
Complete Cereal Packaging
This Packaging Concept Combines Milk and Cereal in a Clever Way
Fast Organic Burger Chains
This Greek Burger Chain Boasts Sleek Packaging for the Design Lover
Voluptuous Infusion Branding
Bolu Tea Packaging Stacks for an Elegant Display of Exquisite Flavors
Sweetly Illustrated Branding
ICA Gott Liv Packaging Illustrates What Makes a Healthy Lifestyle
Beet Burger Boxes
This Vegetarian Burger Box Design Cleverly Promotes a Plant-Based Burger
Breakfast-Promoting Olympic Ads
Kellogg 'Swimmer' Commercial Focuses on the Start of Each Day
Bagged Booze Branding
Leuven Beer Packaging Greatly Increases the Portability of Your Pale Ale
Old-Time Maritime Marketing
Old Salt Merchants Packaging Embodies a Charming Apothecary Image
DIY Watercolor Popsicles
This Painted Popsicle Project Uses Food Coloring for Artistic Effect
Organic Motif Merchandizing
Domaci Caj Tea Packaging is Infused with Lively Forms of Loose Leaf
Rainforest Beer Merchandising
This Cardboard Retail Display for Latina Agave Beer is Jungle-Themed
Graphic Home Improvement Branding
The Indumex Hardware Store Brand Identity Embraces Consistency
Ferocious Gin Bottles
The Blind Tiger Gin Labels Honor Traditions of the Prohibition Period
VIP Sports Branding
Malte Gruhl Creates a Concept Design for the Exclusive Nike NX.25 Service
Sketched Restaurant Branding
GRÜNER MICHEL's Vegetarian Restaurant Brand Identity Borrows from Art
Cold Carbonated Coffee
Coffer's Carbonated Coffee is a Cold and Bubbly Caffeinated Treat
Affectionate Infusion Branding
Love in a Cup Tea Packaging Embodies an Adorable Warmhearted Design
Ancient Egyptian-Themed Branding
This Saudi Chain's Burger Packaging Uses Lime Green Hieroglyphics
Customizable Sneaker Kits
LOOP Provides Colorful Laces for Creating Custom Sneakers
Jam Jar Booze Branding
Super Beer Packaging Serves Up a Quirky and Casual Impression
60s-Inspired Cosmetics
The Estee Lauder Mad Men Collection Furthers the Vintage Fashion Fixation
Retro Cassette Phone Cases
This Wood iPhone Case is Naturally Nostalgic
Simple Stencil Branding
One Pine Tree Beer Packaging is Visually Simple But Symbolically Loaded
Chic Mexican Restaurant Branding
Seis Chiles is a Mexican Eatery Boasting Vibrant Blue Branding
Playfully Retro Packaging
Brigaderia Tea Time Branding is as Lighthearted as its Range of Flavors
Fast Food Bike Carriers
'McBike' is a Carryout Container Designed to Hook onto Handlebars
Checkered Cloth Branding
Via XX Settembre Packaging has an Utterly Scrumptious Homespun Image
Popsicle-Inspired Nail Wraps
This Graphic Nail Print is Reminiscent of Melted Popsicles
Endearing Elephantine Branding
Tea Trunk Packaging Wins You Over with Its Utterly Adorable Mascot
Boldly Basic Booze Branding
Northcoast Beer Packaging Uses Geometric Shapes to Comment on Content
Savage Beverage Branding
Feral Beer Packaging is Rough and Ready and Pounces from the Shop Shelf
Optical Pun Office Supplies
Tape Dispenser by Duncan Shotton is a Playful Visual Homonym
Recycled Alcohol Bottle Lamps
These Multicolor Lights are Made from Empty Liquor Bottles
Pork-Branded Alcohol
This Bacon Bourbon by Old Major is Infused with Bacon
Workplace Christmas Cookies
Cundari's Gingerbread Cookies Are Shaped Like People in the Office
Bearded Biscuit Branding (UPDATE)
Caveman Cookies Packaging Got a Grooming by Kristina Filler
Alphabetic Block Branding
Johan & Nystrom Tea Packaging Embodies the Basics in Form and Principle
Colorful Ice Cream Rebranding
The Premier Is Packaging Focuses on Enhancing Flavor Through Color
Nitrogen-Chilled Coffee
The NBHD Neanderthal Cafe Chills Its Iced Coffee Drinks with Nitrogen
Art-Inspired Macaron Marketing
The New Bonnard Packaging Features Brilliant Paint Strokes
Social Media-Based Shops
The Kellogg's Social Media Shop Exchanges Cereal for Instagram Photos
Miners' Beverage Marketing
Hanys Beer Packaging Has a Direct and Powerful Image of a Digger's Pick
Cold Brew Coffee Products
Chilled Javas and Iced Coffee Infusions Make Cool Cuppas Easy at Home
Organic Tea Popsicles
DeeBee’s TeaPops Aim to be the Healthiest Popsicle Snacks
Loud Beverage Branding
Leticia Saenz Tea Packaging Uses Text and Color to Express Powerful Flavor
Peacocking Beverage Branding
Bellacock Cocktail Packaging Entices with a Coat of Vivid Color
Revived Beverage Vessels
Brew York City Branding Brings Back the Antique Growler
Elegant Boxed Wine Branding
The Vin Grace Packaging Design Gives Displays a Sophisticated Design
Cottagey Brew Branding
Geneva Lake Beer Packaging Takes its Inspiration from Cottage Country
Dairy-Adopted Branding
Creamwheat Packaging Appropriates the Iconic and Nostalgic Milk Carton
Mousy Pet Food Marketing
Cat's Lunch Packaging Features Cartoons of the Creature's Choice Supper
Alcholic Cereal Posters
College Humor's Alex Watt Shows us Life After Cereal Promoting
Incredibly Speedy Fast Foods
McDonald’s Japan Increases Productivity in Speed-Boosting Campa
Celebrity Malt Liquors
Rapper 'E-40' Created His Own 40-Ounce Namesake Malt Liquor Beer
Dichotomous Holiday Wines
Goods & Services' Wine Branding is an Upscale Take on Naughty and Nice
Ritualistic Gin Branding
The Packaging for Gillemore Gin is Inspired by Black Magic
Bottled Iced Coffee Brews
Stumpton Cold Brew Coffee is Perfect for On-the-Go Enjoyment
Tonal Beverage Branding
South Lawn Beer Packaging Appeals with its Sophistication and Variety
Elementary Handyman Branding
Hamy Tools Packaging Adopts an Endearing Image That's Unexpected
Fig Popsicle Recipes
The Summery Fig and Ricotta Cheesecake Popsicle is an Acquired Taste
Cootie Catcher Cartons
Tea Smile Packaging is Playfully Assembled Origami-Style
Fast Food Diorama Ads
The McDonald’s Happy Meal 2013 Campaign Promotes Children's Creativity
Heart-Stopping Bunless Burgers
This Tower of Cheese, Meat and Bacon is for the Hardcore Meateater
Kaleidoscopic Cognac Bottles
The Ryan McGinness for Hennessy Bottle Boasts a Dizzying Design
Boozy Bellini Popsicles
Pops Launches a Frozen Dessert Inspired by Bellini Cocktails
Beautifully Bottled Infusions
Paromi Tea Packaging Looks Refined in Matte Glass Bottles
Chalkboard Booze Branding
The Monarchy Beer Packaging Surrounds a Crest in Freehand Graphics
Paisley-Patterned Branding
Tea India Packaging Exudes Exotic Flavor Through Color and Mango Motifs
Politically Powered Burgers
McDonald’s China Black and White Burger is Food with an Edge
Nostalgic Snack Branding
The Reusable Solar Cookies Packaging Establishes a Long-Lasting Image
Cold Brew Coffee Makers
OXO Designs an Affordable Machine for the Mainstream Consumer
Gentleman-Targeting Hair Products
The Jack Black Hair Care Line is Made Using Natural Ingredients
Consistent Labeling Practices
This Olive Oil is Marked with the Same Sticker, No Matter the Size
Iconic Ingredient Branding
Scrumptious Loukoumi Packaging Features Repeated Palatable Patterns
Scratch-Off Booze Branding
Dolina Beer Packaging Engages You By Suggesting its Hidden Image
Pricey Record-Breaking Vinyls
The Tommy Johnson 78 RPM From 1930 Breaks Records
Elaborately Patterned Infusions
Alishan Tea Packaging Manages to Strike a Clarified Complexity
Cookie-Coated Caramel Apples
DudeFoods' Coated Caramel Apple Uses Oreo's Caramel Apple Cookies
Vintage-Inspired Cereal Boxes
The Retro Edition Kellogg’s Cereal Boxes are Exclusive to Target
Landscaped Wine Labels
Mountain Wine Packaging Visually Articulates the Grapes' Growing Regions
Homemade-Inspired Coffee Branding
Spark Cold Brew Takes on a Vintage and Handcrafted Look
Farmland Beer Labels
The Stellies Beer Label Features an Illustration of the Joostenberg Farm
Retro Audio Pocketbooks
The Beauty & The Beast Cassette Wallet is a Disney-Inspired Card Carrier
Bird-Branded Infusions
Wilder Tea Packaging Features a Range of Fetching Fowl
Stacked Sausage Burgers
McDonald’s China Offers the New Sausage Double Beef Burger
Nitro-Infused Cold Brews
The Nitro Cold Brew is Stumptown's Ode to National Cold Brew Day
Alcoholic Avocado Popsicles
These Boozy Ice Pops Also Contain Coconut Water and Malibu Rum
Bright Floral Branding
Tarrida Wine Packaging Has an Enlightened Look to Suggest Blossoming Flavor
Romantic Cookie Flavors
The Red Velvet Oreo is Released in Time for Valentine's Day
Expressionist Beverage Branding
Vinas de Narvaez Wine packaging Appeals to Artistic Types
Deluxe Electronic Duo Giftboxes
The Daft Punk Deluxe Edition Boxes Are Packed with Treats for Fans
Spicy Watermelon Popsicles
These Refreshing Ice Pops are Infused with Fresh Ginger
Cassette Office Organizers
The Rewind Desk Tidy Pencil Holder is Retro Styled
Elegant Elephant Canisters
Williamson Tea Packaging is Iconic, Exquisite and Eye-Catching
Blackberry Basil Pops
These Homemade Popsicles Contain Creamy Yogurt with Blackberries and Basil
Candy-Filled Morning Meals
The 'Gummy Bears Breakfast Cereal' Will Give Anyone a Sugar Rush
Psychedelic Booze Branding
Tarantino Beer Packaging Gets Groovy With the Image of an Elephant
Cupcake Sandwich Cookies
Red Velvet Oreos May or May Not Exist, But They Definitely Should
Designer Water Vessels
This evian Water Bottle Logo and Shape Were Created by Alexander Wang
Upcycled Vinyl Art
BACK TO BASIC is an Indonesian Art Concept Focusing on Recycling
Animalistic Booze Branding
Bold City Beer Packaging Has Animated Faces Behind it
Alcoholic Bacon Beverages
'The Bacon Sour' Infuses Bacon Into its Alcoholic Mix
Carnivorous Chocolate Treats
The Caramel Dipped Bacon Fudge is Both Savory and Sweet
Messy Trajectory Marketing
48 Miles Later Beer Packaging Maps the Distance Between Breweries
Dripping Brew Branding
Porter de Glace Beer Packaging Experiments with Messy Merchandizing
Musical Baking Implements
The Cassette Tape Cookie Cutter Serves Up a New Sort of Retro Icon
Exotic Iced Coffee
Chameleon Cold-Brew Infuses Its Cold Coffee Bottles with Exciting Flavors
Bad Biker Baking Mitts
NeatoShop's Novelty Oven Mitt is Bad to the Bone
Meaty Christmas Confections (UPDATE)
The Jumbo Bacon Candy Cane Will Make Your Mouth Water
Poultry-Flavored Cookies
The Latest Rumored Bizarre Oreo Flavor is Fried Chicken
Campfire-Inspired Sandwich Cookies
S'mores Oreos Could be Coming to You Just in Time for Summer
Honey Breakfast Cookies
Honey Bunches of Oats Now Come as Breakfast Buscuits
Heroic Breakfast Boxes
Phil Postma's Superman Cereal Boxes Let You Eat Like the Man of Steel
Cassette Carpet Decor
The A Tape Doormat from Retailer Meninos is 80s Inspired
Fiery Remixed Pork Nuggets
A McDonald’s Chain Offers Customers a Chance to Try Spicy Pork Mc
Chicory Iced Coffee
An Earthy Blend of Ingredients Brings Extra Oomph to your Daily Caffeine Dose
Sickly Sweet Candy Cereals
The Sour Worm Cereal is a Sugary Alternative to Breakfast
Bacon-Wrapped Love Confections
These Conversation Hearts Get a Meaty Makeover with Bacon
Sci-Fi Breakfast Treats
Han Solo Frozen in Carbonite Pop-Tarts is a Delicious Fake Design
Candy Floss Cookies
These Cotton Candy Oreos Combine Nostalgic Childhood Flavors
Cereal-Flavored Milks
Cow Wow Milk Tastes Like it's Already Been Mixed with Cereal
Deliciously Porky Sticks
These Savory Bacon Sticks are Great Salty Snacks
Retro Cassette Tape Pillows
This Retro Cassette Tape Pillow Lets Nostalgia Live On in the Arts
Delicious Bacon-Infused Bourbon
This Bacon Booze is Made at Home Using a Few Simple Ingredients