Packaging has never been as interesting or as innovative as it is today, and pouch packaging is a way in which leading brands are setting themselves apart from the competition.
Pouch packaging lends itself to not only innovative, eco-friendly materials, but eye-catching design that's striking to consumers. Whether for a toy or for a food product, interpretations of this packaging form can be adapted for the needs of each good. Compact, and easy to access, pouches have a user-friendly design.
Cardboard, Tetra and plastic are all types of materials that have been adopted for this packaging, speaking to how versatile this design can be. Color customization and carefully chosen embellishments can take these packages to the next level, and more closely align the aesthetic of a pouch to the brand it's associated with.
36 Examples of Innovative Pouch Packaging
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Handy Two-Part Packaging
W-Bags Split into a Pair of Compartments to Store Snack Scraps
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Candy Stripe Snack Packaging
Noisette Cafe Branding Channels a French Boulangerie
34
Nostalgic Lunch Bag Branding
Bean House Packaging has a Freshly Parceled Parisian Appeal
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Enchanting Nautical Branding
Lifeboats Packaging Embodies a Sweet Seaside Aesthetic
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Home-Sewn Seedling Branding
Plant Your Dreams Packaging Encourages Aspiration
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Doodled Snack Packaging
J Lally Brand's Bags Integrate Images of Their Contents with Illustrations
30
Bagged Booze Branding
Leuven Beer Packaging Greatly Increases the Portability of Your Pale Ale
29
Practically Open Packaging
Fruute Cookies are Wrapped Up in Thin Pieces of Transparent Plastic
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Folksy Geometric Cases
The Clare Rojas Incase Collection Embraces Technology and Art
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Self-Promoting Packaging
Bejamin Dooling Showcases His Design Skills on Coffee Bags
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Personified Peanut Branding
Nuts for Snack Packaging Features Cute Characters That'll Crack You Up
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Single Serve Branding
Efficiency Avene Packaging Makes Carrying Cosmetics Easy
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Cute Cutout Branding
Eroski Diaper Packaging Can Contribute to the Decoration of Your Nursery
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Bubbly Treat Branding
Agostoni Chocolate Packaging Appeals to a Contemporary Taste
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Scrumptiously Sketched Snacks
Propercorn Packaging Delightfully Depicts Delicious Ingredients
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Exclamatory Bean Branding
Gimme! Coffee Packaging Gets the Consumer Excited About the Beverage
20
Pinchable Parametric Pouches
OneEighty Packaging Presents an Original Means of Tactile Interaction
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Earthy Plant Branding
Terra Packaging Assumes a Simplistic Soil-Inspired Aesthetic
18
Tartan Toiletry Branding
Shred Packaging Applies a Bold Look to Shaving Products
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Pudgy Cartoon Pouches
Kleenex Original Seasonal Packaging Depicts Corpulent Christmassy Characters
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Bulging Belly Branding
Mate Tea Packaging Loses its Pudge as its Contents are Consumed
15
Laundry-Line Biscuit Branding
BBROOD Packaging Leaves Over-Designed Competitors Out to Dry
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Crisp Kibble Branding
Crack Dog Food Packaging is Prepared with Sincerity Inside and Out
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Modest Legume Merchandizing
Bean Bags Branding Packages its Product Honestly
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Modest Organic Merchandizing
Soy Packaging Appeals to Those Who Value Health
11
Convenient Cocktail Packets
The Tequila Pocket Shot by Pocket Shot Encourages On-the-Go Drinking
10
Brightly Patterned Branding
Lovely Morning Packaging Stimulates the Eyes to Energize You Early
9
Cartoony Typographic Branding
The Casual Quality of Nossos Nuts Packaging Appeals to the Snacker
8
Magnificent Mermaid Marketing
Starbucks Anniversary Blend Features an Ocean of Optical Intrigue
7
Instant Java Travel Pouches
The Jiva Coffee Cubes are Made with Unrefined Cane Sugar
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Fishy Pokemon Game Covers
The Magikarp Gadget Pouch Hilariously Protects Your Nintendo DS
5
Regal Meat Merchandizing
DeMaria Meat Packaging Elevates the Image of the Processed Goods
4
Bagged Beverage Packaging
82go Purely Portable Water is Eco-Friendly and Easy to Drink
3
Fair Trade Wine Pouches
'Palesa' Symbolizes Strength, Motherhood and Consciousness
2
Roll-Up Milk Pouches
The Udderly Good Milk Container Uses Less Plastic than Conventional Jugs
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Customized Calligraphy Pouches
These Hand Drawn Monogram Bags Offer Loved Ones a Heartfelt Gift
Related Ideas
Evolved Pokemon Illustrations
The Tim Burton-Inspired Pokemon Series is Creepy and Original
Accordion Sandwich Containers
Eat & Go Packaging Can Be Conveniently Compressed with Every Bite
Takeout Treat Branding
Yollibox Packaging Gives the Frozen Dessert an On-the-Go Image of Lightness
Water Bottle Nozzles
The Hygienna Solo Converts Plastic Bottles into Portable Bidets
Symbolic Branding Strategies
Thalassios Kosmos Packaging Plays with Name, Letters and Contents
Purist Patterned Pop Cans
Arizona Tea Packaging Simplifies the Busy Motifs of the Existing Look
Gift-Wrapped Grains
Pandoro Bread Packaging Comprises Folded Paper and Bow-Tied Twine
Blabbermouth Biscuit Branding
Bla-Bla Cookies Packaging Provides a Snack to Stop the Gossip
See-Through Beer Cans
Naked Premium Beer Packaging Provides a Look at the Product Inside
Plaited Paper Packaging
Simone Cookies Branding is Winsomely Woven for a Homemade Image
Simplified Snack Packaging
Just Bar Branding Keeps its Image as Straightforward as its Ingredients
DIY Valentine Dessert Candles
These DIY Valentine’s Day Candles Are Adorable Romantic Gestur
Adoringly Doodled Branding
Mama Sopa Packaging was Illustrated Lovingly with Care for Cleanliness
Voluptuous Infusion Branding
Bolu Tea Packaging Stacks for an Elegant Display of Exquisite Flavors
Stacked Snack Branding
Cookie Break Packaging is a Crisp Tower of Goodness-Crammed Containers
Adorable Bovine Branding
Bio Organic Milk Packaging Features Cute Cows to Entice Consumers
Designer-Patterned Protectors
The Marc by Marc Jacobs x Incase iPhone Cases are Affordably Chic
Compacted Geometric Packaging
NRG Organic Tea Boxes Give an Illusion of Great Depth and Complexity
Poultry-Headed Packaging
Chicken Kitchen Branding Lets the Illustration Dictate the Carton's Shape
Butchered Snack Branding
Real Meat Jerky Packaging Presents Itself Simply But Successfully
Customized Holiday Candy Packages
The Valentine Treat Boxes Are Perfect DIY Candy-Filled Gifts
Candy Personality Packaging
No Two Coca Luxury Chocolates Taste the Same
18 Daring DIY Shooters
From Skewered Gelatinous Shots to Dessert-Inspired Drinking
Monastic Booze Branding
Hopper Beer Packaging Manages a Contemporary Image with Traditional Roots
Winsome Winged Branding
Butterfly Kingdom Tea Packaging Has a Colorful Delicacy to Its Design
Practically Open Packaging
Fruute Cookies are Wrapped Up in Thin Pieces of Transparent Plastic
Beach Bum Branding
Mikasa Continental Cup Ball Packaging is Engaging from Many Angles
Cult Cartoon Hoodies
Take a Peek at These Pokemon Hoodies from Rarity's Boutique
Coffee Container Lingerie Ads
The 'Which Cup Size Are You?' Campaign Covertly Puts Bras on Women
Personified Peanut Branding
Nuts for Snack Packaging Features Cute Characters That'll Crack You Up
East Asian Latte Desserts
The Vietnamese Ice Coffee Panna Cotta is Creamy and Delish
H2O-Cooling Canteens
The Cool Runnings Water Bottle Promises Chilled Liquid on a Hot Day
Card-Wrapped Confectionery
Rooftop Garden Popsicles Packaging Has Been Bound with Playful Branding
Bound Rope Branding
Mercator Beer Packaging Makes Use of Maritime Merchandizing
Pokemon Ball Jumpers
The Pokemon Sweater is for Individuals Looking to Catch 'Em All
Playful Spider Snapshots
Photographer Uda Dennie Captures the Brighter Side of Spiders
Fashionable Brew Branding
COBAG Coffee Packaging Features a Range of Styles for Different Tastes
Illustration Elaborating Branding
Bookjigs Packaging Continues the Cartoon Drawn onto the Product
Shimmering Geek Undergarments
The Rhinestone Pokeball Bra Literally Lets Your Inner Geek Shine
Earthy Produce Merchandizing
Cyclades Packaging Emphasizes the Food's Raw and Natural Qualities
Stop-Sign-Inspired Boxes
Nowhere To Go Packaging Brings a Sweeping Glance to a Standstill
Bonehead Biscuit Branding
Darling Dog Food Packaging Combines Canine Icons for a Clever Image
Contemporary Artistic Branding
Querida Carmen Soup Packaging Expresses its Ingredients Exquisitely
Literal Fruit-Shaped Logos
This Juice Packaging Concept Scrumptiously Combines Edible and Alphabet
Zealous Zigzag Merchandizing
Provo Bakery Branding Incorporates an Energizing Motif for its Treats
Eye-Catching Spectacle Branding
Fashion Eyeglasses Packaging Appeals to the Peepers to Be Adorned
Coupled Can Branding
The Twin Wave Snack Kit Pairs Crackers and Seafood in Eco Packaging
Sliceable Snack Cartons
Shake It Up Smoothie Packaging Compartmentalizes its Constituents
Sleeveless Coffee Cups
Salih Kucukaga Designs Beverage Holders that are Innately Heat Resistant
Grotesque Graphic Branding
A.Le Coq Packaging Markets a Beverage that Will Mangle Your Senses
Lovable Legume Branding
Hip Peas Packaging Incorporates Cute and Cartoony Versions of Vegetables
Anime-Inspired Luxury Satchels
This Pokemon Backpack by Jason Wu is Surprisingly Elegant
Prismic Cosmetic Containers
Body Shop Packaging Assumes Rigid Geometries in Respecting Nature
Clothing-Modeled Cartons
Plaji Packaging Proposes the Storing of Garments in Aptly Shaped Boxes
Aqua-Filtering Bottles
The Eau Good Water Bottle Offers Clean and Refreshing Hydration
Bear-Faced Candy Branding
Panda Liquorice Packaging Has a Combined Cute and Minimalist Appeal
Bold Eye-Catching Branding
B.Seen Eyecare Packaging Makes the Purpose of the Product Obvious
Bottle-Like Beverage Branding
Frai Packaging Copies the Shape of Jars by Cardboard Construction
Faceless Anime Creatures
The Monsters of the Pokemon Franchise are Depicted with Cute Moustaches
Bearded Biscuit Branding (UPDATE)
Caveman Cookies Packaging Got a Grooming by Kristina Filler
Alphabetic Block Branding
Johan & Nystrom Tea Packaging Embodies the Basics in Form and Principle
Famous Actor Anime Monsters
A New Blog Hilariously Pastes Nicolas Cage Faces onto All 151 Pokemon
Personified Noodle Branding
Pasta La Vista Packaging Serves the Sense of Personally Prepared Food
Exotic Animal Branding
Mister Giraffe Milk Packaging Can Convince Kids to Drink the Unusual
Eraser-Branded Cloths
Kirei Towel Packaging Channels Cleanliness for Creative Merchandizing
Day-Designated Desserts
Week Chocolate Packaging Colorfully Suggests Quotidian Flavors
Exclamatory Bean Branding
Gimme! Coffee Packaging Gets the Consumer Excited About the Beverage
Flavorless Alcoholic Beverages
'Air' Gets You Drunk Without the Bitter Taste
Lighthearted Highway Branding
Flaminio Olive Oil Packaging Sets Delightful Scenes to Entice Buyers
Burrito Bouquet Branding
Taco Ole Packaging Makes it Easy to Carry and Serve Snacks for 20
Monkey Business Branding
Ooh Ooh Ah Ah! Packaging Expresses an Instinctive Enthusiasm for Jam
Pudgy Cartoon Pouches
Kleenex Original Seasonal Packaging Depicts Corpulent Christmassy Characters
Movie Snack Liquors
360 Vodka Unveils A Buttered Popcorn Vodka
Loud Beverage Branding
Leticia Saenz Tea Packaging Uses Text and Color to Express Powerful Flavor
Reinforced Snack Sacks
The Insulated Brown Paper Bag is Reusable and Resilient to Leaks
Peacocking Beverage Branding
Bellacock Cocktail Packaging Entices with a Coat of Vivid Color
Sentimental Chalk-Like Notes
These Hand Drawn Valentine Postcards Send Sweet Personal Messages
Farm-Inspired Kleenex Covers
The 'Musha Musha Tissue Case' Redefines the Household Sanitary Napkin
Brochette Sausage Branding
Real Meat Packaging Asserts that Wieners are Bona Fide Animal Products
Curative Coif Branding
Blonde-Aid Masque Packaging Channels a First Aid Appearance For Hair
Germinating Juice Branding
Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient
Mousy Pet Food Marketing
Cat's Lunch Packaging Features Cartoons of the Creature's Choice Supper
Laundry-Line Biscuit Branding
BBROOD Packaging Leaves Over-Designed Competitors Out to Dry
Lovely Illustrated Loose Leaf
Harvest Fine Tea is a Delight to the Eyes to Match the Flavor Inside
Bold Symbolic Branding
Apotek Hjartat Packaging Has Been Designed to Pop Off of the Shelf
Embossed Pharmaceutical Branding
Attila Acs' Medicine Packaging is More Eye-Catching Than Clinical
Blastoff Beverage Vessels
The Rocket Espresso Cup Delivers a Jolt with Your Morning Java
Whimsical Bakery Bags
Salico Pastries Packaging is as Playful as its Contents are Sweet
Exclamatory Sandwich Branding
Freddy's Packaging Gets Consumers Excited About Local Foods
Throwback Illustrated Branding
Butler's Pantry Packaging Conjures Nostalgia Around the Family Meal
Paisley-Patterned Branding
Tea India Packaging Exudes Exotic Flavor Through Color and Mango Motifs
Candid Seafood Branding
The Fresh Fish Pack Concept Represents its Contents Honestly
Snaking Paste Packaging
Interapothek Toothpaste Branding Mimics its Meandering Squeezed Contents
Hapless Pocket Monster Caps
The Magikarp Crochet Hat Puts is Both Ridiculous and Functional
Hungry Beast Branding
Peppersmith Tingz Packaging Bears Teeth for Mouthy Marketing
Disposable French Presses
The Grower's Cup Coffee Maker is for Single Use Only
Coin-Topped Canisters
Penny's Sweets Packaging Refrences the Past Price of Candy
Doodled Dessert Branding
Theo Chocolate Packaging was Designed with Lovely Freehand Labels
Heat-Activated Personified Cups
The Wake Up Mug by Fred and Friends Will Bring Humor to Mornings
Brightly Patterned Branding
Lovely Morning Packaging Stimulates the Eyes to Energize You Early
Iconic Ingredient Branding
Scrumptious Loukoumi Packaging Features Repeated Palatable Patterns
Cartoony Typographic Branding
The Casual Quality of Nossos Nuts Packaging Appeals to the Snacker
Magazine-Like Pet Food Packaging
Petit's Dog Food Bags Are Made to Look Like Magazine Covers
Magnificent Mermaid Marketing
Starbucks Anniversary Blend Features an Ocean of Optical Intrigue
Bite-Ready Branding
Tusso Packaging Presents its Products Like They're Set to be Eaten Immediately
Double Duty Tumblers
The Highwave Beer/Shot Glass Has a Dual Purpose for Drinkers
Whistling Water Bottles
The Whistle Cap by Weiche Wu is a Whimsical and Melodic Drinking Canteen
Egg-Shaped Eco Shampoo
Low-Impact is Met by Low-Cost in the Form of Natura SOU Packaging
Bold Alcohol Bibles
The Book of Beer Awesomeness is a Drinker's Best Friend
Contoured Beverage Branding
The Tasting Bench Packaging Outlines What Matters About the Product
Retro Baseball Branding
Goodwin Field Packaging Scores a Home Run with Nuts and Nostalgia
Pop Art Gadget Covers
Incase for Andy Warhol Collection Protects Devices with Timeless Art
Cute Cartooned Beverages
SoyMilk Packaging Visually Entices with Endearing Illustrated Labels
Lettered Edibles Branding
Peter Popple's Popcorn Packaging Entices with its Iconic Character
Unelaborate Heart Branding
H & M Packaging Plainly Expresses Care for its Customers
Heart-Displaying Dream Webs
The DIY Valentine Dream Catcher is Romantic and Easy to Make
Deceiving Urine Sample Treats
Candy Warehouse Offers a Mouth-Watering Pour of Sour Liquid Candy
Spicy Sandwich-Inspired Shooters
Party Down with these Bizarre and Intriguing Banh Mi Jello Shots
Heart-Bursting Java Beans
Death Wish Coffee Serves Up a Mind-Buzzing Brew
Arresting Aphrodesiac Branding
Mojo Packaging Seizes its Consumer Like its Invigorating Contents
Heartfelt Play-Doh Gifts
The 'Better Shape Up' Valentine's Day Gift Playfully Expresses Your Love
Caffeinated Campfire Chillers
The Nutella S'more Iced Coffee Is Sinfully Succulent
Whimsical Ape Kleenex Boxes
The King Kong Tissue Box is Both Hilarious and Scary
Exotic Eco-Friendly Java
Cafe Etico is a Coffee Brand Supporting Human Rights in Latin America
Avian-Themed Grooming Products
The Aesop 'Bird' Grooming Kits Bring Nature and Science Together
Eyesight-Assessing Shakers
the OMG Eye Chart Cocktail Shaker Will Keep Your Soberity In Check
Clumsy Animal Branding
Pekabesko Pate Packaging Features Cartoon Creatures in Dangerous Situations
Intense Pocket Monster Reboots
'Gritty Reboots' Reimagines Pokemon Snap as a Sci-Fi Thriller